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Your Gen Z Strategy Is Broken
Your Gen Z strategy is putting your organization’s growth at risk.
New research from Primax, shows that only 12 percent of Gen Z consider a community or regional bank their primary financial institution. Will these Gen Z consumers move their parents' relationship out of your institution?
By 2035, Gen Z will be the largest and wealthiest generation in history. And 72 percent say they face financial challenges unlike those of any other generation. They're seeking a financial partner who understands their reality far beyond a simple transaction.
The bottom line is that customer loyalty is thin…
The skinny
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