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Is Google About To Own The Future Of Commerce? | Fast Five Shorts · Omni Talk Retail

• 0:00
  Google
• 0:00
  launched
• 0:00
  its
• 0:00
  Universal
• 0:01
  cart
• 0:01
  at
• 0:02
  Google
• 0:02
  IO
• 0:02
  2026,
• 0:04
  a
• 0:04
  cross
• 0:04
  retailer
• 0:05
  AI
• 0:05
  powered
• 0:05
  shopping
• 0:06
  hub
• 0:06
  that
• 0:06
  lets
• 0:07
  consumers
• 0:07
  add
• 0:07
  items
• 0:08
  from
• 0:08
  search,
• 0:08
  Gemini,
• 0:09
  YouTube
• 0:09
  and
• 0:09
  Gmail
• 0:10
  into
• 0:10
  a
• 0:11
  single
• 0:11
  persistent
• 0:12
  cart
• 0:12
  and
• 0:12
  check
• 0:13
  out
• 0:13
  with
• 0:13
  Google
• 0:13
  One
• 0:14
  Pay
• 0:14
  or
• 0:15
  with
• 0:15
  one
• 0:15
  Google
• 0:16
  Pay
• 0:16
  transaction
• 0:17
  across
• 0:17
  multiple
• 0:18
  retailers
• 0:18
  simultaneously,
• 0:20
  according
• 0:20
  to
• 0:20
  retail
• 0:21
  dive.
• 0:21
  Shoppers
• 0:21
  can
• 0:21
  add
• 0:22
  products
• 0:22
  to
• 0:22
  the
• 0:22
  Universal
• 0:23
  Cart
• 0:23
  while
• 0:23
  browsing
• 0:23
  search
• 0:24
  or
• 0:24
  chatting
• 0:24
  with
• 0:24
  Gemini
• 0:25
  and
• 0:25
  the
• 0:26
  cart
• 0:26
  will
• 0:26
  search
• 0:26
  for
• 0:26
  discounts,
• 0:27
  aggregate
• 0:27
  price
• 0:28
  history
• 0:28
  and
• 0:28
  notify
• 0:29
  shoppers
• 0:29
  when
• 0:29
  out
• 0:29
  of
• 0:29
  stock
• 0:30
  items
• 0:30
  become
• 0:30
  available
• 0:31
  again.
• 0:32
  Compatible
• 0:32
  retailers
• 0:33
  already
• 0:33
  on
• 0:33
  board
• 0:34
  include
• 0:34
  Walmart,
• 0:35
  Shopify,
• 0:36
  Wayfair,
• 0:36
  Nike
• 0:37
  and
• 0:37
  Target.
• 0:37
  That's
• 0:38
  a
• 0:38
  pretty
• 0:38
  good
• 0:38
  list
• 0:38
  with
• 0:39
  checkout
• 0:39
  powered
• 0:40
  by
• 0:40
  Google
• 0:40
  Pay
• 0:40
  or
• 0:40
  the
• 0:41
  option
• 0:41
  to
• 0:41
  transfer
• 0:42
  items
• 0:42
  to
• 0:42
  a
• 0:42
  merchant's
• 0:43
  own
• 0:43
  site.
• 0:44
  Universal
• 0:44
  Cart
• 0:44
  is
• 0:45
  rolling
• 0:45
  out
• 0:45
  across
• 0:45
  search
• 0:46
  and
• 0:46
  the
• 0:46
  Gemini
• 0:46
  app
• 0:47
  in
• 0:47
  the
• 0:47
  US
• 0:47
  this
• 0:47
  summer
• 0:48
  with
• 0:48
  YouTube
• 0:48
  and
• 0:48
  Gmail
• 0:49
  to
• 0:49
  follow.
• 0:49
  The
• 0:50
  feature
• 0:50
  is
• 0:50
  built
• 0:51
  on
• 0:51
  Google's
• 0:51
  Universal
• 0:52
  Commerce
• 0:52
  Protocol
• 0:53
  or
• 0:53
  its
• 0:53
  UCP
• 0:54
  and
• 0:54
  an
• 0:54
  open
• 0:54
  standard
• 0:55
  co
• 0:55
  developed
• 0:55
  with
• 0:56
  retail
• 0:56
  partners.
• 0:57
  Google
• 0:57
  also
• 0:58
  teased
• 0:58
  updates
• 0:59
  to
• 0:59
  its
• 0:59
  Agent
• 1:00
  Payments
• 1:00
  protocol,
• 1:01
  which
• 1:01
  lets
• 1:02
  AI
• 1:02
  agents
• 1:02
  make
• 1:03
  secure
• 1:03
  purchases
• 1:03
  on
• 1:04
  a
• 1:04
  shopper's
• 1:04
  behalf
• 1:05
  with
• 1:05
  user
• 1:06
  defined
• 1:06
  guardrails.
• 1:07
  Shelley,
• 1:09
  coming
• 1:09
  in
• 1:09
  hot
• 1:09
  on
• 1:10
  this
• 1:10
  one.
• 1:10
  Buy
• 1:10
  or
• 1:11
  sell
• 1:11
  the
• 1:12
  idea
• 1:12
  that
• 1:12
  Google's
• 1:13
  Universal
• 1:13
  Cart
• 1:13
  is
• 1:14
  a
• 1:14
  more
• 1:14
  significant
• 1:14
  long
• 1:15
  term
• 1:15
  threat
• 1:15
  to
• 1:15
  Amazon's
• 1:16
  E
• 1:16
  commerce
• 1:17
  dominance
• 1:17
  than
• 1:18
  anything
• 1:18
  Apple,
• 1:19
  TikTok
• 1:19
  or
• 1:19
  Walmart
• 1:20
  has
• 1:20
  ever
• 1:20
  thrown
• 1:20
  at
• 1:21
  Amazon
• 1:21
  to
• 1:21
  date.
• 1:22
  Well,
• 1:22
  Chris,
• 1:23
  I
• 1:23
  think
• 1:23
  this
• 1:23
  is
• 1:23
  potentially
• 1:24
  one
• 1:24
  of
• 1:24
  the
• 1:24
  most
• 1:24
  important
• 1:24
  commerce
• 1:25
  announcements
• 1:26
  of
• 1:26
  the
• 1:26
  year.
• 1:26
  And
• 1:26
  this
• 1:27
  has
• 1:27
  been
• 1:27
  a
• 1:27
  strategy
• 1:28
  of
• 1:28
  Google's
• 1:28
  for
• 1:28
  a
• 1:28
  really
• 1:28
  long
• 1:29
  time.
• 1:29
  They've
• 1:29
  wanted
• 1:30
  to
• 1:30
  own
• 1:30
  the
• 1:30
  shopping
• 1:31
  operating
• 1:31
  system.
• 1:32
  There's
• 1:33
  this
• 1:33
  famous
• 1:33
  meeting
• 1:33
  that
• 1:34
  Doug
• 1:34
  McMillan
• 1:35
  had
• 1:35
  with
• 1:35
  Larry
• 1:36
  and
• 1:36
  Sergey
• 1:36
  where
• 1:36
  they're
• 1:37
  like,
• 1:37
  no,
• 1:37
  we'll
• 1:37
  just
• 1:38
  have
• 1:38
  people
• 1:38
  buy
• 1:38
  it
• 1:38
  through
• 1:38
  us
• 1:39
  and
• 1:39
  you
• 1:39
  can
• 1:39
  fulfill.
• 1:40
  Right?
• 1:40
  And
• 1:41
  so,
• 1:41
  so
• 1:41
  this
• 1:41
  has
• 1:42
  been
• 1:42
  a
• 1:42
  strategy
• 1:42
  for
• 1:42
  a
• 1:42
  long
• 1:43
  time.
• 1:43
  This
• 1:43
  is
• 1:43
  probably
• 1:44
  one
• 1:44
  of
• 1:44
  the
• 1:45
  better
• 1:45
  ways
• 1:45
  that
• 1:46
  they've
• 1:46
  tried
• 1:46
  to
• 1:46
  execute
• 1:47
  this.
• 1:47
  And
• 1:48
  you
• 1:48
  know,
• 1:48
  we
• 1:49
  have
• 1:49
  known
• 1:49
  as
• 1:50
  we've
• 1:50
  looked
• 1:50
  at
• 1:51
  retail
• 1:51
  for
• 1:51
  a
• 1:51
  long
• 1:52
  time
• 1:52
  that
• 1:52
  this
• 1:52
  is
• 1:53
  where
• 1:53
  it's
• 1:53
  moving.
• 1:53
  It's
• 1:53
  not
• 1:54
  going
• 1:54
  to
• 1:54
  be
• 1:54
  website
• 1:54
  versus
• 1:55
  website
• 1:55
  anymore.
• 1:56
  It's
• 1:56
  going
• 1:56
  to
• 1:56
  be
• 1:56
  ecosystem
• 1:57
  versus
• 1:57
  ecosystem.
• 1:58
  So
• 1:59
  where
• 1:59
  retailers
• 1:59
  own
• 2:00
  the
• 2:00
  transaction
• 2:01
  today,
• 2:01
  Google's
• 2:02
  trying
• 2:02
  to
• 2:02
  own
• 2:02
  the
• 2:02
  decision
• 2:03
  and
• 2:03
  there's
• 2:03
  a
• 2:03
  lot
• 2:03
  of
• 2:04
  money
• 2:04
  if
• 2:04
  they
• 2:04
  can
• 2:04
  do
• 2:05
  that.
• 2:05
  There's
• 2:05
  really
• 2:05
  high
• 2:06
  margins,
• 2:06
  a
• 2:06
  lot
• 2:07
  of
• 2:07
  revenue
• 2:07
  if
• 2:07
  they
• 2:07
  can
• 2:07
  do
• 2:08
  that.
• 2:08
  So
• 2:08
  on
• 2:08
  this
• 2:09
  one
• 2:09
  I
• 2:09
  think
• 2:09
  retailers
• 2:10
  really
• 2:10
  need
• 2:10
  to
• 2:10
  be
• 2:10
  careful.
• 2:11
  If
• 2:12
  Google
• 2:12
  owns
• 2:12
  discovery
• 2:13
  comparison
• 2:13
  cart
• 2:14
  payment
• 2:15
  agents,
• 2:16
  then
• 2:17
  retailers
• 2:17
  risk
• 2:17
  becoming
• 2:18
  suppliers
• 2:18
  to
• 2:18
  Google.
• 2:19
  So
• 2:19
  Shelley,
• 2:19
  I'm
• 2:19
  curious,
• 2:20
  like
• 2:20
  I
• 2:20
  don't
• 2:20
  remember,
• 2:21
  I
• 2:21
  don't
• 2:21
  need
• 2:21
  the
• 2:21
  exact
• 2:22
  date,
• 2:22
  but
• 2:22
  like
• 2:22
  roughly
• 2:23
  when
• 2:23
  was
• 2:23
  that
• 2:24
  conversation
• 2:24
  between
• 2:25
  Doug
• 2:25
  McMillan
• 2:26
  and
• 2:26
  Sergey
• 2:27
  and
• 2:27
  Larry
• 2:27
  of
• 2:27
  Google.
• 2:28
  I
• 2:28
  think
• 2:29
  it
• 2:29
  was
• 2:29
  probably
• 2:30
  2015.
• 2:32
  Yeah,
• 2:33
  it
• 2:33
  was
• 2:33
  a
• 2:33
  while
• 2:33
  ago.
• 2:33
  Right,
• 2:34
  A
• 2:34
  while
• 2:34
  ago.
• 2:35
  And
• 2:35
  Google's,
• 2:35
  Google's
• 2:36
  been
• 2:36
  thinking
• 2:36
  about
• 2:37
  this
• 2:37
  for
• 2:37
  a
• 2:37
  long
• 2:37
  time.
• 2:38
  And
• 2:38
  so
• 2:38
  given
• 2:38
  where
• 2:38
  technology
• 2:39
  is,
• 2:39
  it's
• 2:39
  probably
• 2:40
  the
• 2:40
  best
• 2:40
  time
• 2:40
  for
• 2:40
  them
• 2:41
  to
• 2:41
  lean
• 2:42
  in
• 2:42
  and
• 2:43
  attempt
• 2:43
  to
• 2:43
  really
• 2:43
  capture
• 2:44
  this
• 2:44
  top
• 2:44
  of
• 2:45
  funnel
• 2:45
  fully.
• 2:46
  Yeah.
• 2:46
  So
• 2:47
  the
• 2:47
  reason
• 2:47
  I
• 2:47
  asked
• 2:47
  that
• 2:47
  question
• 2:48
  is
• 2:48
  because,
• 2:48
  you
• 2:48
  know,
• 2:48
  I
• 2:48
  think
• 2:48
  it's
• 2:48
  important
• 2:49
  to
• 2:49
  highlight
• 2:49
  that
• 2:49
  Google's
• 2:50
  been
• 2:50
  trying
• 2:50
  to
• 2:50
  do
• 2:51
  this
• 2:51
  for
• 2:51
  a
• 2:51
  while.
• 2:52
  They've
• 2:52
  just
• 2:52
  never
• 2:52
  been
• 2:53
  able
• 2:53
  to
• 2:53
  do
• 2:53
  it.
• 2:53
  And
• 2:54
  now
• 2:54
  to
• 2:54
  your
• 2:54
  point,
• 2:54
  they're
• 2:55
  trying
• 2:55
  to
• 2:55
  take
• 2:55
  the
• 2:55
  technology
• 2:56
  angle
• 2:57
  to
• 2:57
  make
• 2:57
  it
• 2:57
  happen.
• 2:58
  But
• 2:59
  again,
• 2:59
  back
• 2:59
  to
• 2:59
  the
• 3:00
  question,
• 3:00
  Shelly.
• 3:00
  Do
• 3:00
  you
• 3:01
  think,
• 3:01
  relative
• 3:02
  to
• 3:02
  Amazon,
• 3:03
  that
• 3:03
  consumers
• 3:03
  are
• 3:03
  actually
• 3:04
  going
• 3:04
  to
• 3:05
  gravitate
• 3:06
  towards
• 3:06
  doing
• 3:06
  it
• 3:07
  the
• 3:07
  way
• 3:07
  this
• 3:07
  is
• 3:08
  being
• 3:08
  purportedly
• 3:09
  described?
• 3:10
  What's
• 3:10
  your
• 3:10
  take
• 3:10
  there?
• 3:11
  I
• 3:11
  think
• 3:11
  it
• 3:12
  could
• 3:12
  be
• 3:12
  interesting
• 3:13
  if
• 3:13
  Google
• 3:14
  is
• 3:14
  able
• 3:14
  to
• 3:14
  offer,
• 3:16
  for
• 3:16
  instance,
• 3:17
  the
• 3:17
  best
• 3:18
  place
• 3:18
  to
• 3:18
  buy
• 3:18
  something
• 3:19
  based
• 3:19
  on
• 3:19
  the
• 3:19
  price
• 3:20
  that
• 3:20
  it
• 3:20
  is.
• 3:20
  Like
• 3:21
  you
• 3:21
  said
• 3:21
  earlier,
• 3:22
  it's,
• 3:23
  it's
• 3:23
  looking
• 3:23
  at
• 3:24
  the
• 3:24
  price
• 3:24
  history
• 3:24
  of
• 3:25
  things.
• 3:25
  I
• 3:25
  also
• 3:26
  think
• 3:26
  it
• 3:26
  could
• 3:26
  be
• 3:26
  interesting
• 3:27
  if
• 3:27
  it
• 3:27
  pairs
• 3:28
  like
• 3:28
  depending
• 3:29
  on
• 3:29
  what
• 3:29
  credit
• 3:29
  card
• 3:30
  you
• 3:30
  usually
• 3:30
  use,
• 3:31
  what's
• 3:31
  the
• 3:31
  best
• 3:31
  place
• 3:31
  to
• 3:32
  buy
• 3:32
  something
• 3:32
  when
• 3:33
  and
• 3:33
  with
• 3:33
  your
• 3:33
  credit
• 3:34
  card
• 3:34
  discount.
• 3:35
  So
• 3:35
  if
• 3:35
  it
• 3:35
  can
• 3:35
  optimize
• 3:36
  all
• 3:36
  of
• 3:36
  these
• 3:36
  things
• 3:36
  for
• 3:37
  consumers,
• 3:37
  I
• 3:37
  think
• 3:37
  it
• 3:38
  could
• 3:38
  be
• 3:38
  very
• 3:38
  interesting.
• 3:39
  But
• 3:39
  is
• 3:39
  that
• 3:40
  easily
• 3:40
  duplicatable
• 3:41
  in
• 3:41
  other
• 3:41
  places
• 3:42
  that
• 3:43
  are
• 3:43
  ecosystem
• 3:43
  driven,
• 3:44
  like
• 3:44
  a
• 3:44
  Walmart,
• 3:44
  like
• 3:45
  an
• 3:45
  Amazon?
• 3:46
  Those
• 3:46
  are
• 3:46
  the
• 3:46
  biggest
• 3:47
  questions.
• 3:47
  And
• 3:48
  ultimately
• 3:49
  Google
• 3:49
  doesn't
• 3:50
  control
• 3:50
  delivery,
• 3:51
  they
• 3:51
  don't
• 3:51
  control
• 3:52
  the
• 3:53
  fulfillment
• 3:53
  piece.
• 3:54
  And
• 3:54
  so,
• 3:55
  you
• 3:55
  know,
• 3:55
  we
• 3:56
  are
• 3:56
  seeing
• 3:56
  consumer
• 3:57
  confidence
• 3:57
  really
• 3:58
  build
• 3:58
  when
• 3:58
  they
• 3:59
  can
• 3:59
  be
• 3:59
  trusted
• 3:59
  for
• 3:59
  delivery
• 4:00
  and
• 4:00
  quality
• 4:01
  and
• 4:01
  all
• 4:01
  those
• 4:01
  things.
• 4:01
  And
• 4:02
  Google
• 4:02
  doesn't
• 4:02
  own
• 4:02
  any
• 4:03
  part
• 4:03
  of
• 4:03
  that
• 4:03
  process.
• 4:03
  So
• 4:04
  there's
• 4:04
  a
• 4:04
  high
• 4:04
  likelihood
• 4:05
  that
• 4:05
  things
• 4:05
  could
• 4:05
  be
• 4:05
  inconsistent.
• 4:07
  So
• 4:07
  I
• 4:07
  think
• 4:07
  that
• 4:07
  there
• 4:08
  are
• 4:08
  some
• 4:08
  risks
• 4:08
  here
• 4:08
  there.
• 4:08
  But,
• 4:09
  and
• 4:09
  again,
• 4:09
  this
• 4:09
  is
• 4:09
  the
• 4:10
  very
• 4:10
  beginning
• 4:10
  and
• 4:10
  I'm
• 4:10
  sure
• 4:10
  they're
• 4:11
  thinking
• 4:11
  through
• 4:11
  all
• 4:11
  of
• 4:11
  these
• 4:12
  things,
• 4:12
  right?
• 4:13
  100%.
• 4:13
  Yeah,
• 4:14
  100.
• 4:14
  And
• 4:14
  I'm
• 4:14
  glad
• 4:14
  I
• 4:15
  asked
• 4:15
  you
• 4:15
  that
• 4:15
  because.
• 4:15
  Yeah.
• 4:15
  And
• 4:16
  we
• 4:16
  talked
• 4:16
  about
• 4:17
  the
• 4:17
  payment
• 4:17
  side
• 4:17
  last
• 4:17
  week
• 4:18
  with
• 4:18
  Laura
• 4:18
  Kennedy
• 4:18
  when
• 4:18
  she
• 4:19
  was
• 4:19
  on
• 4:19
  the
• 4:19
  show
• 4:19
  with
• 4:19
  Klarna,
• 4:20
  you
• 4:20
  know,
• 4:20
  starting
• 4:20
  to
• 4:20
  integrate
• 4:21
  with,
• 4:21
  with
• 4:21
  these
• 4:21
  LLM
• 4:22
  tools
• 4:22
  too.
• 4:22
  But
• 4:23
  you
• 4:23
  know,
• 4:23
  I
• 4:23
  think,
• 4:24
  you
• 4:24
  know,
• 4:24
  my
• 4:24
  takeaway
• 4:25
  is
• 4:25
  like,
• 4:25
  I
• 4:25
  think,
• 4:25
  I
• 4:26
  think
• 4:26
  this
• 4:26
  is,
• 4:26
  this
• 4:26
  is
• 4:26
  def.
• 4:27
  It's
• 4:27
  definitely
• 4:27
  a
• 4:27
  threat
• 4:27
  to
• 4:28
  Amazon,
• 4:28
  to
• 4:28
  your
• 4:28
  point.
• 4:28
  Like,
• 4:29
  it's
• 4:29
  definitely
• 4:29
  a
• 4:29
  threat.
• 4:29
  It's
• 4:30
  something
• 4:30
  you
• 4:30
  have
• 4:30
  to
• 4:30
  take
• 4:30
  seriously.
• 4:31
  It's
• 4:32
  a
• 4:32
  pretty
• 4:32
  seismic
• 4:32
  announcement.
• 4:35
  But
• 4:35
  how
• 4:35
  many
• 4:35
  use
• 4:35
  cases
• 4:35
  are
• 4:36
  there
• 4:36
  in
• 4:36
  which
• 4:36
  I
• 4:37
  want
• 4:37
  to
• 4:37
  transact
• 4:38
  one
• 4:38
  time
• 4:38
  at
• 4:39
  multiple
• 4:39
  retailers.
• 4:40
  I
• 4:40
  don't
• 4:40
  know,
• 4:41
  but
• 4:41
  probably
• 4:42
  not
• 4:42
  that
• 4:42
  many
• 4:43
  but.
• 4:43
  And
• 4:43
  I
• 4:43
  think
• 4:44
  there's
• 4:44
  always
• 4:44
  a
• 4:44
  but.
• 4:44
  Which
• 4:45
  is,
• 4:45
  Shelly,
• 4:45
  what
• 4:45
  I
• 4:45
  think
• 4:45
  you're
• 4:46
  getting
• 4:46
  at
• 4:46
  too.
• 4:46
  You
• 4:47
  have
• 4:47
  to
• 4:47
  look
• 4:47
  at
• 4:47
  the
• 4:47
  time
• 4:48
  that
• 4:48
  we're
• 4:48
  in
• 4:49
  and
• 4:49
  there's
• 4:49
  the
• 4:50
  confluence
• 4:50
  of
• 4:50
  streams
• 4:50
  that
• 4:51
  happen,
• 4:51
  which
• 4:51
  make
• 4:51
  things
• 4:52
  happen
• 4:52
  in
• 4:52
  ways
• 4:52
  that
• 4:53
  none
• 4:53
  of
• 4:53
  us
• 4:53
  ever
• 4:53
  expect.
• 4:53
  And
• 4:54
  the
• 4:54
  one
• 4:54
  thing
• 4:54
  that
• 4:54
  I'm
• 4:54
  thinking
• 4:55
  about
• 4:55
  right
• 4:55
  now
• 4:55
  too,
• 4:55
  particularly
• 4:56
  with
• 4:56
  this
• 4:56
  announcement,
• 4:57
  is
• 4:57
  people
• 4:58
  are
• 4:58
  really
• 4:58
  budget
• 4:59
  constrained
• 4:59
  in
• 4:59
  a
• 4:59
  way
• 5:00
  they've
• 5:00
  never
• 5:00
  been
• 5:01
  before.
• 5:02
  And
• 5:02
  so
• 5:02
  the
• 5:03
  pricing
• 5:03
  monitoring
• 5:05
  could
• 5:05
  become
• 5:05
  a
• 5:06
  really
• 5:06
  big
• 5:06
  factor
• 5:07
  for
• 5:07
  the
• 5:07
  adoption
• 5:08
  of
• 5:08
  a
• 5:08
  universal
• 5:09
  cart
• 5:09
  idea
• 5:09
  like
• 5:10
  this.
• 5:10
  And
• 5:10
  so
• 5:10
  I
• 5:10
  think
• 5:11
  there
• 5:11
  are
• 5:11
  real
• 5:11
  use
• 5:11
  cases
• 5:12
  that
• 5:12
  emerge.
• 5:13
  I've
• 5:13
  talked
• 5:13
  about
• 5:13
  the
• 5:14
  grocery
• 5:14
  use
• 5:14
  case
• 5:14
  before
• 5:15
  because
• 5:15
  you
• 5:15
  could
• 5:16
  save
• 5:16
  considerable
• 5:17
  money
• 5:17
  on
• 5:17
  your
• 5:17
  weekly
• 5:17
  shop
• 5:18
  by
• 5:19
  cherry
• 5:19
  picking
• 5:19
  the
• 5:20
  best
• 5:20
  priced
• 5:20
  items
• 5:21
  across
• 5:21
  multiple
• 5:21
  grocers.
• 5:22
  And
• 5:22
  if
• 5:22
  Google's
• 5:23
  going
• 5:23
  to
• 5:23
  allow
• 5:23
  that
• 5:24
  and
• 5:25
  publicize
• 5:26
  it,
• 5:26
  I
• 5:26
  think
• 5:26
  there's
• 5:27
  a
• 5:27
  real
• 5:27
  there
• 5:27
  there.
• 5:28
  And
• 5:28
  I
• 5:29
  think
• 5:29
  you
• 5:29
  could
• 5:29
  say
• 5:29
  the
• 5:29
  same
• 5:30
  things
• 5:30
  about
• 5:30
  home
• 5:30
  furnishings,
• 5:31
  you
• 5:31
  know,
• 5:31
  or
• 5:32
  maybe
• 5:32
  even
• 5:32
  getting
• 5:32
  ready
• 5:33
  for
• 5:33
  a
• 5:33
  night
• 5:33
  out
• 5:34
  if
• 5:34
  it
• 5:34
  marks
• 5:35
  markets
• 5:35
  to
• 5:36
  that
• 5:36
  specific
• 5:36
  use
• 5:37
  case.
• 5:37
  I
• 5:37
  think
• 5:37
  the
• 5:37
  universal
• 5:38
  cart
• 5:38
  has
• 5:39
  definitely,
• 5:40
  definitely
• 5:40
  some
• 5:40
  legs
• 5:41
  to
• 5:41
  it.
• 5:41
  So
• 5:41
  the
• 5:41
  answer
• 5:42
  I
• 5:42
  think
• 5:42
  could
• 5:42
  be
• 5:42
  yes,
• 5:43
  especially
• 5:43
  with
• 5:43
  just
• 5:44
  how
• 5:44
  budget
• 5:44
  constrained
• 5:45
  we
• 5:45
  are
• 5:46
  as
• 5:46
  Americans.
• 5:46
  But
• 5:46
  last
• 5:47
  words,
• 5:47
  Shelly,
• 5:47
  what
• 5:47
  do
• 5:47
  you
• 5:47
  think?
• 5:48
  I
• 5:49
  completely
• 5:49
  agree.
• 5:49
  There
• 5:50
  are
• 5:50
  a
• 5:50
  lot
• 5:50
  of
• 5:50
  possibilities
• 5:51
  here
• 5:51
  and
• 5:52
  I
• 5:52
  think
• 5:52
  we'll
• 5:53
  learn
• 5:53
  the
• 5:53
  use
• 5:54
  cases
• 5:54
  over
• 5:54
  time.