Synthetic Query Testing: Probing Assistants to Reverse-Engineer Citation Rules

Marketing Automation in 2026 · Jul 9, 2026 · 8m · transcript

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Introduction Modern AI assistants (chatbots like ChatGPT or Bing Chat) often try to answer user questions and “show their work” by citing sources. However, studies show many answers have bad or missing citations. For example, Stanford researchers found that about half of AI chat answers contained unsupported statements or wrong citations (www.axios.com). In medical tests, new AI tools often gave answers not supported by the sources they…