Latest / Your Mic / Taking a Nonprofit Podcast to 100k downloads (It's Not as Easy as You Think!)
Transcript
- 0:00When I get into those negative venerios,
- 0:02then I go play my alphabet game.
- 0:04I'm able, I'm bold, I'm courageous, I'm daring,
- 0:08I'm eager.
- 0:09By the time you get to XYZ,
- 0:11your mind's off whatever was worrying you.
- 0:13We can all get into those loops.
- 0:15It is so easy to do.
- 0:16It is so easy.
- 0:17Everybody needs to tell their story.
- 0:19It is their story.
- 0:21So often in history, someone else writes the story.
- 0:25I come to believe we all need to tell it
- 0:28and need someone who's going to listen.
- 0:30That is a true art listening to people.
- 0:33If you have that idea, go with it.
- 0:35There is not one rule that's going to make it work.
- 0:38You're always working by the seat of your pants.
- 0:42I tell any new founder to go for it.
- 0:45Dorothy, I don't know that you know this,
- 0:46but you are single-handedly responsible for one of our core pillars
- 0:51that speak podcasting.
- 0:54What is it?
- 0:55This has to be fun.
- 0:58Do you remember a conversation we had a long time ago?
- 1:01Oh, yes, yes.
- 1:02I bet it could be in fun.
- 1:04And if it's not fun, we're not going to do it.
- 1:06Right, right.
- 1:07So I want to know where that comes from.
- 1:12One of the things you so graciously
- 1:15included me in on is your holiday letter,
- 1:18which comes at toward the end of the year.
- 1:20And in this one, you're announcing your retirement
- 1:23and talking about winding down the journey here at the Rose.
- 1:27And in it, toward the end, you have play in it.
- 1:33And so it seems to be a constant.
- 1:37And so when you're working at a place like the Rose,
- 1:39where we're dealing with the disease that literally kills
- 1:42our loved ones, and you're handling a lot of dark, sad things,
- 1:50why is that important for you?
- 1:52Not just within the podcast, but just within your organization
- 1:56and building your culture.
- 2:00You know, life is serious enough.
- 2:04Period.
- 2:05Whether you're dealing with life and death situations,
- 2:08whether you're dealing with an illness, it is very serious.
- 2:11And I just have always believed that we as human beings
- 2:17have lost that ability to play.
- 2:19Or it's been not beaten out of us,
- 2:22but we're supposed to be responsible.
- 2:25When do you most enjoy time?
- 2:28Is when you're lost in it, when you're playing?
- 2:31And I just feel like it's really important
- 2:34that we have that permission to play.
- 2:39Now, I don't think I always gave myself that permission.
- 2:43And I certainly didn't think of life as fun.
- 2:47I think with the Rose and the responsibilities
- 2:51that all of us here have at the Rose,
- 2:53you know, those are heavy responsibilities.
- 2:56And I think it became very important to my mental health
- 3:01and my physical health, that I find some way
- 3:05to have fun in spite of.
- 3:09And it helps you be a better leader.
- 3:11Well, it seems.
- 3:13We'll see.
- 3:14Well, there's the whole self-care.
- 3:15And that's something that was a pretty huge beat
- 3:18for the podcast.
- 3:20Self-care, well-being, that sort of thing.
- 3:23And it's like, if you can't, and it goes all the way down
- 3:28to early prevention for breast cancer
- 3:30and just taking care of your body, getting your mammograms,
- 3:33all that sort of a thing, if you take care of yourself,
- 3:37then you can take care of others.
- 3:39And so play and joy helps with the mental health
- 3:45aspect of it.
- 3:46So what do you do for play?
- 3:52I talk to my dog, Sparrow.
- 3:55Hey.
- 3:56That's good.
- 3:57And I sing ridiculous songs.
- 4:00Oh, well, that's OK.
- 4:01We won't ask you to do that today.
- 4:03Please do not.
- 4:04Some of them may or may not have, like, four letter words.
- 4:07But, you know, so you make them up.
- 4:09I make them up.
- 4:11But also, there are, like, classic songs, too.
- 4:14You know, like, yeah.
- 4:16I think there's the Oak Christmas tree song.
- 4:20And I sing it to him.
- 4:21So instead of Christmas tree, it's Sparrow Bear.
- 4:23Because he cuddles like a teddy bear, so I call him Sparrow Bear.
- 4:27But he doesn't bar, he doesn't sound like a Sparrow
- 4:29when he's violent sounding when the delivery guy's there.
- 4:33But yeah, stuff like that, it smooths the edge.
- 4:38That's a big way of putting it, yes.
- 4:40Yeah.
- 4:40Let's talk about the podcast and how you all were,
- 4:48you all were that quote unquote,
- 4:51when that I had needed in post-radio life.
- 4:55Now, we go way back.
- 4:57You know, you were on my Sunday morning show
- 5:00and I was already hosting the shrimp boil.
- 5:04And I didn't know what I was doing.
- 5:06And I messaged you, I did the Alex Hormosi thing
- 5:09where you just go down your entire Facebook friends list
- 5:12and your Twitter list and all that, you know, asking,
- 5:15hey, are you interested in, hey, are you interested?
- 5:17So if you can go back to when we started the podcast,
- 5:21you know, that had been on my goal list for three years.
- 5:25And I don't even know why I put it on there.
- 5:27But I knew that we needed, the Rose needed,
- 5:31some other way to communicate what we were doing.
- 5:34I loved to write.
- 5:36I enjoy writing.
- 5:38But our attention span is not there anymore for the written word.
- 5:43And I love hearing people's stories.
- 5:49And so it had just been on my goal list
- 5:52and then when you came in and I'll never forget you called me
- 5:54and you said, do I have some coffee somewhere?
- 5:57I don't go have coffee with anybody.
- 5:59And it was, you know, a lunch, I think you gave me an option.
- 6:04And I said, Freddie, if you've got something to sell me,
- 6:06you have to come to me.
- 6:07And sure enough, you had your proposal.
- 6:10And I don't think I even looked at it.
- 6:13Did I?
- 6:14I don't think you did.
- 6:15It was something to the effect of Freddie,
- 6:17we've been wanting to do this for years.
- 6:20And I'm like, I always think to myself,
- 6:22there's no way it is this easy.
- 6:24And it's not.
- 6:26It's, it's not.
- 6:27You, you had, you had a lot of nose in there, didn't you?
- 6:31I had a lot of nose after, after the obvious yes from you.
- 6:35Right, that's why I was like, it's no way.
- 6:38But don't you remember when you said, oh, I might have five or six clients.
- 6:44And I said, no, you're going to have 30.
- 6:46And then you said, oh, no, you know, five or six.
- 6:49And I said, I'm not going to argue for your limitations.
- 6:52I've always remembered you saying that.
- 6:53And I think you probably said that once or twice to me in the time that we know.
- 6:57So, you know, that's real important.
- 6:59When you're, when you know someone has that potential,
- 7:03if you don't encourage them, who is?
- 7:05Because we're not going to encourage ourselves.
- 7:08I mean, heaven forbid, we say something nice to ourselves.
- 7:12Instead of that self talk that's always putting us down, you know,
- 7:16I think, I think that is so important in life.
- 7:19Just catching ourselves at how we're speaking to ourselves.
- 7:23I think I told you what's, when I get into those negative scenarios,
- 7:28then I go play my alphabet game.
- 7:31Do you remember that?
- 7:31Okay, I vaguely remember that.
- 7:33What is the alphabet?
- 7:34That's where you go down the alphabet and it can be for any reason.
- 7:38And, and you find words that describe yourself positive words, you know,
- 7:45like I'm able, I'm bold, I'm courageous, I'm daring, I'm eager, I'm, you know,
- 7:51feisty.
- 7:52These are rolling off the tongue for you.
- 7:54These, this is an exercise.
- 7:56Yeah.
- 7:57The time you get to XYZ, because I know, of no X words.
- 8:03But by the time you get there, your mind's off, whatever was worrying you.
- 8:07We can all get into those loops of, oh my gosh, oh my gosh, it is so easy to do.
- 8:12It is so easy.
- 8:14And, you know, part of what we have to be careful of, especially in this day and time,
- 8:22is how much screen time we have, how much time we just let our mind go play in the
- 8:28scrolling.
- 8:29Now, I think there is play in scrolling.
- 8:30I think it's okay, but not when it consumes everything.
- 8:34Yeah.
- 8:35And I think you have to be careful what you're scrolling.
- 8:38If it's all Zoom's day, then what do you fill in your mind with?
- 8:43You want to fill your mind with something positive.
- 8:46I think especially if you start your day like that and your doom scrolling, oh my goodness,
- 8:50this happened there.
- 8:51This happened here.
- 8:52This person said this.
- 8:53This person said this.
- 8:54Another big scary thing.
- 8:55Well, you know what?
- 8:57That's our decision.
- 8:58And that's the day that you set forth for yourself, too.
- 9:01Well, and you know, another little rule I have is you make up your bed every day.
- 9:08Make up your bed.
- 9:09You make up your mind how your day is going to go.
- 9:14It is an old old rule.
- 9:18There's the Navy SEAL who gave the commencement speech who said that.
- 9:22And then I've got my friend Brittany who runs a social media marketing agency.
- 9:26And she posts in her vlog, always make the bed and like stop telling me to make my bed.
- 9:32I'm always in the comments.
- 9:33Stop telling me to make my, now you're saying that you got to make up your bed.
- 9:37And it is just a part of a mindset because when you're doing that, then you're making
- 9:43up your mind because you're telling yourself that I'm making up my mind for the good
- 9:47day.
- 9:48And I've gotten better at the habit.
- 9:52But it's so true that no matter what happens at the end of the day, you come home or you
- 9:57go into your bedroom and the bed, you get a nice cozy, made up bed, waiting for you
- 10:02to lay down, go to sleep in.
- 10:05So let's talk about something that blew my mind.
- 10:11And I don't even know where it came from.
- 10:14We were in a meeting talking about BCAM, breast cancer awareness month.
- 10:21And for lack of a better word, I sort of vomited the idea out for 31 days of episodes.
- 10:29Not really knowing how.
- 10:30But that was a lot better said.
- 10:32You're a, let's fill up a bus full of bras.
- 10:34Do you remember that one?
- 10:36I do remember that.
- 10:37And it was going to be that we give out these bras and I'm afraid we don't do that.
- 10:46And then you had your 31 days that I think was probably one of the most brilliant ideas.
- 10:53I think you've ever come up with.
- 10:55Thank you.
- 10:56And it is fun.
- 10:57It is fun to say we've got 31 days of guests here who are going to talk to you about everything
- 11:04from what it's like to be a breast cancer survivor, what it's like to not have funding,
- 11:10to have a mammogram, supporters, caregivers.
- 11:14I mean, it's just a great month.
- 11:17You can get a little bit of everything on that.
- 11:20And what I like about just working with you all is that you're so open to having different
- 11:27episodes.
- 11:28So for anyone listening to this and is not familiar with the Rosa's podcast, let's talk
- 11:31about your breasts.
- 11:32Every single breast cancer warrant is more than we're going on this year, the fourth
- 11:36time that we're going to do it.
- 11:37So by the end of October, 2026, wherever 31 times four is 124.
- 11:42Yeah.
- 11:43I'm good at math.
- 11:44124 episodes that just in October alone that you all do.
- 11:51But it's not just guest interview or a guest interview.
- 11:56You've got little short mashups.
- 11:59They're varying lengths.
- 12:00I think there are some solos that we may have spiked in there.
- 12:03Your team has hopped in and co-hosted an episode here and there.
- 12:09So all these different textures to the podcast and the different sounds and the different
- 12:14sound quality is always going to be there.
- 12:18It's different sounds.
- 12:19So you've got like man on the street kind of or woman on the street kind of sounds where
- 12:24we're at live events like the shrimp boil and the lunch in and so on and so forth.
- 12:29I think nice winery is best.
- 12:31Yes.
- 12:32When you do your interviews there, those are great.
- 12:35Yes.
- 12:36And so we're able to splice in music and layer it over the people who are rose supporters,
- 12:43whether it is at nice winery or at the shrimp boil.
- 12:46And so that's really one of the things that I've sort of taken away and have been able
- 12:52to implement whenever another client wants to do something that might sound a little
- 12:58bit different.
- 12:59You know, it's like, well, your podcast doesn't necessarily have to be guest and host
- 13:04in 30 minutes.
- 13:06It can be this.
- 13:07It can be that.
- 13:08What's something that you, what's something beyond the guest episode that you've enjoyed
- 13:14doing with the podcast?
- 13:17Oh, I do like the solos.
- 13:20I like being able to have that little spice in time when I can just talk and I don't
- 13:27have to guard my words or be careful because whatever I'm saying is something I would
- 13:33say to you in person.
- 13:35So I do like those.
- 13:37I have really had a lot of guests that just took over the podcast, you know, and that's
- 13:44great too.
- 13:45I mean, it's, it's, they're so excited and they have a story to tell you that is, that's
- 13:50the best ones.
- 13:52You have a favorite that comes to mind or maybe three if you had to pick.
- 13:57Well, you know, I was always amazed at Daniel Barron's story that I had not heard and
- 14:02all the years I had interviewed with him, talked to him.
- 14:08That one was was the first, oh my gosh, look at what I don't know about the people that
- 14:15I've known for so long.
- 14:19The one that was so positive, oh my gosh, the things that had happened to her and she
- 14:26still looked at everything in the most positive of ways.
- 14:32And I have to say, the one that did the 10,000 mile bike ride, Mike Haylon race for Kathy.
- 14:44Yes.
- 14:45You know, when he, when he was coming in here and he said to me, I don't want you to
- 14:49be frightened when you see me because I'm 300 pounds and about six foot six.
- 14:56And you know, I'm worried, it's a good fit in the chair.
- 15:01And he was covered with tattoos and he came in his biker's gear and he wasn't intimidating
- 15:09to some extent.
- 15:11And then when he came back from the ride, oh my gosh.
- 15:14He was a teddy bear.
- 15:16He was, he had so many profound, profound things that he had learned through that time.
- 15:25And so many incredible experiences with people who he didn't even know, people that helped,
- 15:32people that were cheering him on.
- 15:34I thought, you know, we've just seen a transformation in this person.
- 15:41And I, I could, I understand how it happened, but to be able to witness it.
- 15:50Right.
- 15:51Was, was something.
- 15:52When you see the before after, because we had him in, he did the interview and then he
- 15:57did the interview with his fiance Kathy, but to your point with the transformation, he,
- 16:02he did the, he rode the 10,000 miles, it was from what Florida to Alaska.
- 16:07And he did it in honor of Kathy.
- 16:10Also, it seemed to have really helped him as well.
- 16:18What is a moment behind the scenes when the show felt like it was almost impossible to,
- 16:26to keep going?
- 16:27Just because the, the content kind of gets heavy.
- 16:31I, I've got a moment, a couple of them were, you know, I'll get in the car and just
- 16:35start weeping.
- 16:37But you know, we deal with a lot of heavy stuff.
- 16:39Yeah.
- 16:40I, I think sometimes when I glance over at you or Roxanne and I see the motion on your face,
- 16:48you know, I'm, I'm listening for that, but what they're saying.
- 16:54But when I see it on your face, did I go, oh my, this is really serious.
- 16:59This is really, this is tough.
- 17:02This is, yeah.
- 17:06But I think sometimes the, if we're being really honest, so the most difficult interviews
- 17:12are the ones where, where people are, they tighten up, you know, and I mean, we were just
- 17:19talking and then suddenly the cameras on, understand totally, this is not a criticism.
- 17:23But it's like, oh, how can I make that person feel more comfortable, you know, or the
- 17:30host, that's a horrible feeling, you know what's happening to them and you just want them
- 17:36to feel comfortable, it's kind of like you want to close it down and say, let's start
- 17:40over.
- 17:41Right.
- 17:42Or make it audio only because, you know, you do this professionally, even though you've
- 17:46podcasted for a few years, you were on TV doing radio interviews.
- 17:51This is your jam, you're, you're the marketing PR brains behind the rows.
- 17:55So this is nothing new for you.
- 17:58You've been doing this since you started it for a survivor who has to go and tell his
- 18:02or her story for the first time ever and they're these two big, intimidating lights and
- 18:08three cameras and you got the $400 mics.
- 18:11Oh, don't worry.
- 18:12Just be comfortable.
- 18:13It's a conversation.
- 18:14Right.
- 18:15Right.
- 18:16That's what we tell them.
- 18:17Easy for you to say.
- 18:19And I, you know, another one that was so, that was difficult, was monty.
- 18:26I had a really hard time with them.
- 18:28She had never told her story outside of family.
- 18:32I, I think that's what I'm remembering her saying.
- 18:36But she was so emotional and she was so grateful for the people that helped her and here
- 18:42she was 18 years old, diagnosed with breast cancer.
- 18:46Oh, it was just one, one story that she told after another that you wonder, where does
- 18:53she get that gumption?
- 18:55Right.
- 18:56How did she get the courage to keep going?
- 18:59What?
- 19:00You know, that's what's always impressed me about any of our survivors.
- 19:04How do they do that?
- 19:06Right.
- 19:07It could be an 18 year old.
- 19:08It could be a 40 something year old mother that's a CEO of a company.
- 19:13It could be somebody who is pregnant with breast cancer and is dismissed yet they keep going.
- 19:23And that's, and maybe, and maybe that's like, that's, that's the jig is that they tell
- 19:29their story and you're like, wow, that was really hard to listen to and experience.
- 19:33I can imagine what it must have been like for the, for the guest.
- 19:36But what you're doing is you're, you're shining a light on these, on these ladies and
- 19:44there's someone out there who's going to hear it and it's going to be like, that's me.
- 19:49You know, I think the other thing I've learned through the podcast is everybody needs to
- 19:54tell their story.
- 19:56It is their story.
- 19:58You know, it's, it is so often in history, someone else writes the story.
- 20:07It's not that person's and I just, I come to believe we all need to tell it and need
- 20:14someone who's going to listen.
- 20:18You know, that is a true art listening to people.
- 20:22Yes.
- 20:23I haven't always had it.
- 20:25I've learned a lot of that here doing this podcast because suddenly it's not my question
- 20:31that they're answering.
- 20:32They're going down another whole road that I hadn't been prepared for and that's when
- 20:39you really are aware of how important it is to pay attention.
- 20:45I would push back on that only because I think this is just my, my assumption here is
- 20:52that because you had spent so much time in front of the camera as a guest on other,
- 20:58on other shows like my Sunday morning show and on channel 26 and channel two and all these
- 21:03other places that you have sort of this built in gift that you kind of learned through
- 21:12us.
- 21:13Moses that translated into okay, well, cool.
- 21:18I've now got 30 minutes and it's my show and I get to ask what they want.
- 21:24And so, yeah, they might talk about something that wouldn't be on the list of questions,
- 21:29but because you're invested in this, you're invested in the survivor or the donor or the
- 21:35staff member, Dr. Razz, Dr. Dixie, whoever, that you're invested emotionally in them that
- 21:41it's easy for you.
- 21:43It's easy for you to pick up when they go off the beaten path.
- 21:49Maybe, but I do want to correct you on one thing.
- 21:53I never went in front of cameras that I wasn't scared to death, never really, no.
- 21:59I never came into your show that I wasn't scared to death, no, no, my stomach would be
- 22:05churning, I would be trembling, I would, and I had one time on live camera that my
- 22:14mind went blank.
- 22:17There is nothing as scary as that.
- 22:20That is scary.
- 22:21And it was with Melissa Wilson on Fox News.
- 22:25It wasn't that Saturday morning that we did, was it?
- 22:27No, no, no, but this was, this was when she'd asked me something and my mind just went
- 22:33oh, and what an incredible, incredible host she was because she saw it, went directly into
- 22:41something else, didn't, didn't try to go back and ask that same question.
- 22:46I thought, wow, that's a professional, you know, I'll never forget that.
- 22:51And I know what happens to our guest, you know, it's just that moment when you, you
- 22:56can't think, nothing is coming out of your mouth and you know, it's, you know, it's
- 23:01bad.
- 23:02So, no, I, I always, I'm scared when I get in front of a group of people and I have to
- 23:09talk most of the time, I'm scared getting in front of all of y'all because you're going
- 23:13to tell me how bad I am or how, or whatever I'm doing.
- 23:18No, I'm, I'm saying that fear is, is still there after all these years.
- 23:24And even hundreds of podcast episodes later, there's still a little bit of the nerves,
- 23:30really.
- 23:31Okay, so we still have a few more episodes to produce before you retire.
- 23:35So everybody behind the scenes, we're going to stare awkwardly at Dorothy.
- 23:39We're going to scoot the chairs in a little courage.
- 23:43They'll be doing that.
- 23:46So Dorothy, this is a, this is a first in, in my life.
- 23:50I have not had a close friend retire.
- 23:56And so this is all, this is like all really new.
- 23:59I've had friends like leave jobs and see you later, move out of state, move out of state,
- 24:04whatever.
- 24:05This is like a whole new sort of a thing.
- 24:08And I want to go back to the, to, to the holiday letter that you wrote because it's like
- 24:15the perfect sign off.
- 24:17And I kind of want to do a little bit of a riff as we close the conversation.
- 24:23And it's like if, if this was some, like a similar sort of goodbye to people who are listening,
- 24:31not just your staff and friends of, you know, that, that we share also for maybe a nervous
- 24:39founder who is trying to start the next big nonprofit, who in 30 years is going to go
- 24:46back to this episode and be like, wow, like what would you say to, to people like
- 24:51that?
- 24:52You're always working by the seat of your pants.
- 24:59There is not one rule that's going to make it work.
- 25:03There is not one way of being that's going to make it work.
- 25:09If you have that idea, go with it.
- 25:12I mean, really, you know, it's, it's like I'm amazed at some of our guests who have come
- 25:18up with different things that they've seen because of their experience.
- 25:22No, I tell any new founder to go for it.
- 25:29And I, and I do think this retiring time in my life has taught me a lot too.
- 25:37You know, women don't often retire, not, not from careers.
- 25:44You know, they, they're, this is a new age for women to have had a long career and retire.
- 25:52Men always do 65, I'm going to retire, I'm looking forward to this, what do women do?
- 25:58And I'm really learning a lot from other professionals who have retired and how they continue
- 26:06to be involved in the world, but not working so very hard.
- 26:13I think we seldom give ourselves enough credit for what we can do and we never give ourselves
- 26:22or almost never permission to do nothing.
- 26:28What's next?
- 26:29What are you going to do?
- 26:30You wake up?
- 26:31I don't know.
- 26:32Wake up the next morning.
- 26:33I think my immediate, my immediate response has been sleep.
- 26:38I just want to rest for a little bit.
- 26:42And then I'm, then I'm going to go play and decide what it is that is important for me
- 26:49to talk about or to be part of.
- 26:52Well, it goes without saying that you have been a critical part in the fabric of not
- 27:01just Houston's life, but Texas life and all these countless families that you've helped
- 27:09because of your vision and Dr. Dixie's vision in all these years.
- 27:14And thank you for letting me and my scrappy team be a small part in that and that.
- 27:24You've been a big part of the roses life.
- 27:27Don't minimize it.
- 27:29Okay.
- 27:30I won't.
- 27:31All right.
- 27:32Thank you so much for being a part of the podcast.
- 27:34Thank you.