60. Matt Loberstein - Rhizal Shoes
Another day another based founder. Matt Loberstein built Rhizal Shoes, a “grounded” and “barefoot” shoe company after getting sick of shilling white label DTC crap and wanting to create something actually beautiful. His shoes are the very definition of Anti-Synthetic Capitalism, the term now memorialized via The New York Times article which referenced WILL, Hestia Cigarettes, and I. We also call the movement “The New Natural.” The brand name Rhizal comes from micorrhizal/rhizome, symbiotic relationship between roots, plants, fungi, and the earth. The “Barefoot” footwear movement revives…
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