Latest / Business Class: The Global Tourism Leadership Conversation
More Than Visitors: Tourism for Community Impact with Kireem Swinton
What if tourism wasn’t just about attracting visitors—but about uplifting an entire community?
In this episode, Stephen sits down with Kireem Swinton, President & CEO of Visit Baltimore, to explore a powerful shift happening in destination marketing. Drawing from his background as a championship athlete and team leader, Kireem shares how he’s building a culture rooted in trust, empowerment, and purpose.
Together, they unpack what it really means to connect tourism to the lives of residents—from small business owners to frontline workers—and why DMOs must become storytellers not just to…
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