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Inside the Playbook: LaRussell & Tietta Mitchell on How LaRussell Picks Team Members
In this clip, LaRussell and Tietta Mitchell break down a lesson a lot of artists learn too late: before you hire help, you need to understand the work yourself.
They talk about why doing every part of the business early on - content, posting, editing, ticketing, emails, calendars, and operations - makes it easier to train people, delegate clearly, and scale without losing standards. The conversation also traces how Tietta became essential to LaRussell’s growth: first by spotting the TikTok opportunity, then proving her value through consistency, curiosity, and learning the music business from…
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