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Walmart’s Secret Ad Empire | Durham News
Walmart’s retail game is flipping upside down — they’re not just selling stuff, they’re selling ad space, raking in over $6 billion last year, with U.S. ad revenue up 36% in one quarter alone. By turning TVs and websites into ad platforms, they’re competing with Amazon in streaming ads and leveraging shopper data to target audiences like never before. This “retail media” boom, fueled by customer insights and in-store attention, is reshaping how brands reach you — and helping Walmart keep prices low while boosting profits. Listen in comfort:Get a discount on a Soli Pillow…
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