Changemakers: Linda Boff, Chief Marketing Officer, GE
"Storytelling means sticking with what you want people to feel, not just know." In this episode, WomenHeard: Changemakers host Georgia Galanoudis speaks with Linda Boff, Chief Marketing Officer at GE and a 2016 NYWICI Matrix Honoree. Linda is accountable for a diverse portfolio of global marketing, advertising, brand, content, digital, sponsorships, as well as corporate communications, crisis communications, media relations, public affairs, and financial communication.
A member of the Forbes CMO Hall of Fame, Linda's leadership style is one that brings humanity into the workplace -…
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