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Startup Funding Espresso – Fundraising Is a Sales Process
Fundraising Is a Sales Process Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Fundraising is a sales process. Consider these steps in setting up your fundraiser: First, build the investor documents, including pitch deck, terms sheet, and data room. In fundraising, you are selling equity in your company. This is the same as a brochure or data sheet for your product. Second, build a list of prospective investors to pursue. Just as you have an ideal customer profile for selling your product, so you also have an ideal investor…
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