Why most message testing is complete BS (and how to fix it)
Is your message testing just throwing random ingredients into a pot and hoping it tastes good? In this no-holds-barred episode, the boys tackle the chaos of message testing and why most PMMs are doing it wrong. From useless A/B tests with tiny sample sizes to executives demanding "just one more tweak," we dive into what actually works. Tune in for laughs, practical frameworks, and why your mom's cooking method isn't a valid messaging strategy. We're covering:
Only 30% of product marketers have ever actually tested a message (and most of them did it wrong)
Why A/B testing is the "let's not…
The skinny
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