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#840: Adobe's Hannah Elsakr on what happens after the hype: operationalizing AI at enterprise scale
Is generative AI on track to become the biggest productivity unlock for marketers since the internet, or will it forever be stuck in endless pilot projects and one-off experiments?
Agility requires moving beyond isolated experiments and embracing the systemic redesign of core creative and marketing workflows. It's about building the operational muscle to not just adopt new technology, but to integrate it into the very fabric of how your brand creates value.
Today, we're going to talk about what happens after the initial hype cycle of generative AI. We're moving past the novelty of prompting…
The skinny
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