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032. Stop Pricing Like Your Competitors (It's Costing You More Than You Think)
Are you setting your prices based on what the company down the street charges?
If so, you could be leaving thousands of dollars on the table.
In this episode of Profit Isn't an Accident, Shannon Howard explains why copying your competitors' pricing is one of the biggest mistakes contractors and service business owners make. Every business has different overhead, labor costs, goals, and financial realities—so why would the same price work for everyone?
Learn how to build a pricing strategy based on your numbers instead of someone else's.
In this episode, you'll learn:
Why competitor pricing…
The skinny
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