Latest / The Modern Etsy Seller Podcast / 46. Do I Really Have to Fill Out My Etsy About Section? | Etsy Tips for Sellers

Transcript

46. Do I Really Have to Fill Out My Etsy About Section? | Etsy Tips for Sellers · The Modern Etsy Seller Podcast

• 0:06
  SPEAKER_00: Hey there, welcome to the Modern Etsy Seller Podcast and What You're Wondering, the segment where I answer one specific Etsy question in under five minutes.
• 0:15
  SPEAKER_00: I'm Melissa, a busy working mom with two profitable Etsy shops, and I help other busy women make money with Etsy and print on demand.
• 0:23
  SPEAKER_00: In today's episode, I'm answering the question: do I really have to fill out my Etsy about section?
• 0:30
  SPEAKER_00: And my answer is yes, you should definitely fill it out.
• 0:33
  SPEAKER_00: But don't let it slow you down.
• 0:35
  SPEAKER_00: You don't need to spend nearly as much time on it as some sellers do.
• 0:40
  SPEAKER_00: This is one of those parts of setting up an Etsy shop that people can really overthink.
• 0:44
  SPEAKER_00: You know, feeling like they need this perfectly written story about why they started their business, what inspired them, who they are, how their products came to be.
• 0:54
  SPEAKER_00: And then they spend way too long writing, tweaking, rewriting.
• 1:00
  SPEAKER_00: When the reality is that most of your buyers are never even going to read it.
• 1:04
  SPEAKER_00: Some will, and for those buyers, your about section can help them learn a little bit more about you and the business they're buying from and ultimately build trust.
• 1:14
  SPEAKER_00: But that's not the main reason I think you should fill it out.
• 1:16
  SPEAKER_00: You should fill it out because Etsy wants to see a complete shop.
• 1:19
  SPEAKER_00: Etsy has continued to move toward looking at your shop more holistically.
• 1:24
  SPEAKER_00: Search isn't just about putting the right keywords in your title and tags anymore.
• 1:28
  SPEAKER_00: Etsy is also looking at the quality of the listing, the quality of the shop, your customer service, and the overall experience that you're creating for buyers.
• 1:38
  SPEAKER_00: And Etsy has specifically said that having a completed about section can help with your visibility in search.
• 1:45
  SPEAKER_00: So for me, this is one of those things where I'm going to give Etsy what Etsy is asking for.
• 1:50
  SPEAKER_00: If they're telling me that a completed about section can be a positive signal for my shop, I'm going to complete it.
• 1:56
  SPEAKER_00: But that does not mean I'm going to spend three hours writing it.
• 1:59
  SPEAKER_00: Keep it simple.
• 2:00
  SPEAKER_00: Tell people a little bit about you, what your shop's about, what you create.
• 2:04
  SPEAKER_00: Give them enough to understand that there's a real person and a real business behind the shop and then move on.
• 2:10
  SPEAKER_00: Keeping in mind that your about section does not need to be perfect, it just needs to be complete.
• 2:16
  SPEAKER_00: So to summarize, fill it out.
• 2:18
  SPEAKER_00: Not because your about section is suddenly going to be the thing that makes someone buy your product, but because it's one more piece of creating a complete shop and giving Etsy the information it's telling us it wants to see.
• 2:29
  SPEAKER_00: All right, that's it for today.
• 2:30
  SPEAKER_00: But before you go, if you've been enjoying the podcast, I'd love it if you would take a minute to leave a rating and review.
• 2:36
  SPEAKER_00: It helps more Etsy sellers find the show, and your feedback helps me create more of the episode you want to hear.
• 2:42
  SPEAKER_00: Thanks so much for listening, and I will see you next time.