When You Buy a Glorified Job, Not a Business
Tato Corcoran packed a lifetime of learning (and tears) into 18 months when she left tech & bought a tiny manufacturer.
Topics in Tato’s interview:
Connecting with sellers through direct mail
Her “Say yes and figure it out later” approach
Difficulty in hiring unskilled labor
How she solved her labor issue
Being a single woman in a male industry
Learning Spanish to communicate with her employees
Hemorrhaging money the first 8 months
Raising prices 40% without losing customers
The difference between good growth and bad growth
Doubling top line revenue
References and how to contact Tato…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.