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Former Boxer Takes Charge at NZ Muscle | Auckland News

Former boxer Dave Letele is now CEO of NZ Muscle, a supplement company under fire for alleged labeling errors, hygiene issues, and a recall of creatine products containing undeclared dairy. Taking a stake in the business, Letele vows to rebuild trust and protect 35 jobs, starting with staff interviews and deep dives into operations, suppliers, and customer feedback. While acknowledging past mistakes, he’s staying silent on active investigations, focusing first on understanding the full picture before acting. His move signals a serious, hands-on effort to turn the company around and restore…

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