Speak to Close: The CEO Consult Script That Wins Your First 10 Private‑Pay Clients
This episode teaches new home care CEOs the exact words and sequence to convert family calls into paying private‑pay clients — not theory, but a playable sales system refined across Scott McKenzie’s 531+ HCAB launches. Daniel opens with a concrete HCAB median conversion benchmark, Claire maps the compliance boundaries you must never cross in state conversations (example: Medicaid referral language differences in Florida and Ohio), and Sophia explains how to hold founder‑voice under pressure so you close with clarity instead of apology. You’ll get: (1) a repeatable CEO consult script with…
The skinny
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