Latest / The ROI Online Podcast / Realtor Rick Turner On How To Achieve Success Using Enthusiasm — The ROI Online Podcast Ep. 9

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Realtor Rick Turner On How To Achieve Success Using Enthusiasm — The ROI Online Podcast Ep. 9 · The ROI Online Podcast

• 0:02
  Rick Turner: Bran then called and said, Hey, I'd be interested in talking to you. I'm not going to buy for five years, but I just kind of like to get an idea of what's for sale and can you kind of give me some, some the lay of the land. So we did all that on the phone and with FaceTime helped him see that maybe it would be beneficial for him to buy now rather than waiting for five years. And there were all kinds of benefits that price and everything what he wanted to buy was very rare and rare things go up faster than things that are common. He began to believe that maybe it would be better for him to buy now was waiting to buy and then we did FaceTime tours. He couldn't come down because of the Coronavirus. So we did FaceTime tours of lots and you ended up buying a half a million dollar lot. Never having seen
• 1:05
  Steve Brown: Hi, everybody. Welcome to the ROI online podcast where we believe you, the courageous entrepreneurs of our day are the invisible heroes of our economy. You not only improve our world with your ideas, your grit and your passion, but to make our world better. I'm Steve Brown. And this is the place where we have great conversations with winners just like you while we laugh and learn together.
• 2:00
  Rick Turner: Thank you, Steve. Glad to be here. And I'm excited to have you on today. First of all, where you're a client that we really appreciate and your your account, and this projects been very fulfilling for our team. And so I'm just enjoying working with you and thank you so much for the opportunity. Oh, we've enjoyed it. I would think more than they have, because we're seeing the we're seeing the results.
• 2:31
  Steve Brown: Love it. Love it. So, so let's learn a little bit about Rick. Rick is.
• 2:51
  Rick Turner: Well, we
• 4:36
  Steve Brown: Wow. So I guess a lot of people, they may come and go in that industry, but you're one of the stalwarts there. You've been leading successful teams for Yeah, a long time.
• 4:49
  Rick Turner: A long time, a long time.
• 4:52
  Steve Brown: Is that the similar experience most people that come there for a visit to they they get this aspirational image or that this big it becomes a part
• 6:00
  Rick Turner: States, not the continental United States, but the United States that includes the Aleutian Islands and in Alaska. I don't know why too many people want to go there. So go fishing.
• 7:03
  Steve Brown: Well, I wouldn't bet that not all realtors have the same experience as you, you know you when you talk about the team that you were with for a while started at one number 143 in the like, ranking of the teams around that area and and then the end up number nine. I mean that's a big transition when you show up. You must have some passion, obviously it's it's very apparent when we're talking to you how you smile about living there and why. Why you were so drawn to that area. It would make sense to me that someone with that passion would like really be good at helping me sell my house to someone that's considering there to come there and move there. Wrong?
• 7:52
  Rick Turner: Mm hmm. No, no, no, right. I mean, my my
• 8:12
  Steve Brown: Yeah.
• 8:12
  Rick Turner: So, I really learned to sell you know, if you can sell something door to door, you learn to sell. So, but but over the over the years my selling philosophy has matured and I ended up becoming a sales trainer and owner of several part owner or owner of several real estate companies and I and I was a teacher. Okay, so I love to help new agents new realtors be very successful but in the process of all that,
• 11:32
  Steve Brown: Yeah. And I would love to read that book here. You know, you're talking about that. And I allude to it in my book, or I talk about it in my book, how the problem was sales right now is when a salesperson is just trying to make their quota. Then they you know, they don't care whether it's the right thing or not for their prospects. They just want to make their quota. And what you're saying is that you're echoing that. It's
• 12:10
  Rick Turner: Yeah, yeah.
• 12:11
  Steve Brown: And, and our brains, our brains are always discerning whether we can trust. And if we're safe, and it can't just comes through. It's your brain, that part of the brain that's evaluating and being your body guard and keep you safe. It doesn't process language.
• 13:04
  Rick Turner: Yeah. Let me share something with you that that I learned years ago I was a
• 14:55
  Steve Brown: L, P,E.
• 14:58
  Rick Turner: Yeah, an ethos is like, ethics
• 15:00
  Steve Brown: Ethics yes actions you can people's actions are congruent with their words he can you feel better about them but if it's not us you start going what's going on or something something amiss
• 16:32
  Rick Turner: Well, what what one of the, one of the big questions that people have right now, is it should I buy a house now? you know, after the Great Recession, people who bought in the first year of the recession saw their
• 20:17
  Steve Brown: Yeah.
• 20:36
  Rick Turner: Ah, yeah, that that most sellers we are showing houses to buyers and making sales.
• 21:34
  Steve Brown: Most everyday for the last 10 years. I've worked with business leaders such as you, and there's this common conversation that I've had over and over. And it goes a little like this, Steve. I see other brands excelling online and I feel we need to do the same because my customers are expecting out of us. I'm not sure where to start, but I think we need to redo our
• 23:22
  Rick Turner: Yeah.
• 23:23
  Steve Brown: Talk. Tell us about that.
• 23:26
  Rick Turner: Well, Steve, the the relationship that we had with your team,
• 26:42
  Steve Brown: Acronym.
• 26:42
  Rick Turner: That you know acronym, okay. an acronym and up they used stood for a unique selling proposition that P stood for pivotal photography and so on and so forth. And we created
• 29:07
  Steve Brown: That's, I think it's great that you're walking that walk because you're demonstrating how you take care of your stuff that that's the way you're going to take care of your customers as well. You're going to put as much effort into the details and the professionalism and the process of helping me sell their ends at the best value.
• 29:53
  Rick Turner: Well, and the process of all this, we became Turner And Rudd Group.
• 29:58
  Steve Brown: I'm sorry.
• 29:58
  Rick Turner: That's okay.
• 30:44
  Steve Brown: Turner Rudd crew. Most real estate folks that you would work with usually one or two man teams. And they average what 2 million in sales a year but you guys are doing like $27 million or so?
• 30:58
  Rick Turner: Mhm, yeah last year we did $27
• 31:03
  Steve Brown: So there's the odds of you being successful as a group are increased. Instead of just being a solo real estate agent?
• 31:13
  Rick Turner: Mhm, mhm. Well, and it gives us
• 34:29
  Steve Brown: and Turner's a learner so
• 34:44
  Rick Turner: Well,
• 36:39
  Steve Brown: That's crazy to think that you wouldn't have to travel and that you could spend you carve out a little time get to go see all these different lots.
• 36:56
  Rick Turner: Yeah.
• 36:57
  Steve Brown: Why not?
• 36:58
  Rick Turner: Yeah.
• 37:00
  Steve Brown: I love that. So what's one question I haven't asked that you would like for me to ask Rick.
• 37:08
  Rick Turner: Let's see.
• 37:49
  Steve Brown: Yeah.
• 37:51
  Rick Turner: Because that's the, you know, you got the logos that's that's the pathos. That's the emotion that's the passion.
• 42:36
  Steve Brown: That's awesome story. I appreciate that. Thank you so much for that. Rick, if, if we've been listening to this, and we happen to be someone that is wanting to sell their home or have been considering some place to end up and live in a postcard like
• 43:01
  Rick Turner: Well, it's Rick Turner, Rick Turner. And
• 43:43
  Steve Brown: That's right. They also have a website.
• 43:47
  Rick Turner: turnerruddgroup.com.
• 43:49
  Steve Brown: And you're on LinkedIn as well I would imagine?
• 43:53
  Rick Turner: Oh, yeah. And Facebook and everywhere. Rick you've been an awesome guest I love introducing folks
• 44:00
  Steve Brown: To our audience there.
• 44:14
  Rick Turner: You are so welcome. Thank you for having me.
• 44:20
  Steve Brown: Thanks for listening to another fun episode of the ROI online podcast. For more, be sure to check out the show notes of this episode. And feel free to connect with me on LinkedIn where we can chat and I can help direct you to the resources you're searching for. To learn more about how you can grow your business better, be sure to pick up your copy of my book, The Golden toilet at surprise, that golden toilet calm. I'm Steve Brown, and we'll see you next week on another fun episode of the ROI online podcast.
• 14:53
  Rick Turner: FF,
• 43:48
  Steve Brown: COMM