Latest / Restaurant Business with Fexingo: Food Service, Hospitality, and Independent Operators
Why Restaurant Ceiling Height Boosts Per-Head Revenue
Episode 126 digs into a surprising factor that affects how much guests spend: ceiling height. Lucas walks through a 2023 study from the Journal of Consumer Research showing that diners in restaurants with ceilings over 14 feet spent 22 percent more per head on average than those in standard 8-foot rooms. He explains the psychological mechanism — elevated ceilings trigger a 'processing fluency' effect that makes diners feel more expansive and less constrained, which translates into ordering appetizers, pricier wines, and desserts. Luna pushes back with a real-world counterpoint: a…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.