Latest / What's on Your Riste? A Watch Podcast
S02E09: Watch Stories: De Bethune - The Most Underrated Indie
Description:
De Bethune is the most underrated independent watchmaker working in 2026.
Founded in 2002 by Denis Flageollet, headquartered in Sainte-Croix, the brand has spent two decades quietly stacking patented innovations into watches almost nobody outside the cult fully understands. The blued titanium aesthetic. The DB28 family. The five inventions in a single movement. Pierre Jacques stepped down as CEO in summer 2025, and we talk through what that means and what it doesn't. This is the case for a brand that the market hasn't caught up to yet.
Keywords:
de bethune, denis flageollet…
The skinny
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