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You Deserve a (Price) Break Today
In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll discuss the reputational challenges faced by consumer companies in the wake of price increases and supply chain issues. They explore McDonald's lawsuit against some suppliers for alleged price fixing, the new scrutiny on “shrinkflation,” and the value of transparency in crisis communications. The conversation highlights how companies can navigate consumer trust and maintain their reputation amid scrutiny from Congress and the public.
Takeaways
McDonald's faced reputational risks due to rising prices.
The lawsuit…
The skinny
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