Cannes 2026: The Strategy of Branded Entertainment on YouTube | James Rowe, OBB Bolded, President
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As traditional advertising formats face lower engagement, brand teams face the challenge of reaching audiences who actively tune out classic commercial interruptions.
Dylan Conroy sits down with James Rowe, President of OBB Bolded, to explore how their award-winning production framework builds deep audience loyalty through authentic, long-form branded entertainment.
Key Themes Covered:
Designing celebrity partnerships around existing online conversations and public memes.
Balancing…
The skinny
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