Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
Why Video Marketers Should Test Vertical Video
Lucas and Luna explore why vertical video is no longer just for TikTok and Instagram Reels. They discuss how the 9:16 aspect ratio changes storytelling, composition, and viewer behavior, and why brands like Nike and Red Bull are investing in vertical-first campaigns. The episode examines data showing higher completion rates for vertical video on mobile, and offers practical tips for repurposing horizontal content without losing quality. Lucas argues that vertical video forces marketers to be more intentional with framing, while Luna pushes back on the idea that it's just a trend. They…
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