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Latest / Amplify Your Marketing Message with Christine Campbell Rapin

179 - AI Search & the Death of Guesswork: Winning Digital Strategy for 2026 and Beyond

Friends, the days of guesswork in digital visibility areover. It’s time to make this a priority: budget annually for technical audits, take ownership of your reputation, and create content that reflects your expertise, values, and opinion, because that’s what builds trust.

In this episode of Amplify Your Marketing Message withChristine Campbell Rapin, she sits down with UK-based digital strategist Adam Hamadache to unpack the seismic shifts happening in search and digital visibility. Adam introduces the concept of the AI Shadow—the impartial, AI-generated interpretation of your brand that…

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