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The Agency in the Loop - Jennifer Roth - Marketing Agency Power Hour - Episode #65
Great marketing doesn't come from doing everything, it comes from knowing exactly what to do and why. In this episode of Marketing Agency Power Hour, Cal Wilder sits down with Jennifer Roth, Founder and CEO of Blue Spark Marketing, to talk about what it takes to build a focused, sustainable agency in a rapidly changing industry. Jennifer shares how getting crystal clear on brand identity shaped Blue Spark's niche, how her team is building an AI native operating model without losing the human element, and what she's learned firsthand about preparing a business to be sellable long before it's…
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