Ep. 2370 Barbara Fitzgerald interviews May Matta-Aliah of In The Grape Inc | Masterclass US Wine Market
Welcome to Episode 2370 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews May Matta-Aliah of In The Grape Inc.
Key takeaways:
How to bridge tradition with contemporary relevance in brand storytelling.
Adapting wine marketing strategies to meet the demands of a changing consumer landscape.
The strategic thinking behind the creation of the Ambassador Wall and its role in brand visibility.
More about the guest: May Matta-Aliah
With nearly two decades of experience, May Matta-Aliah is a respected voice in the New York City wine and spirits scene. She represents leading…
The skinny
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