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Latest / Cloud Wars Live with Bob Evans

Tech Buying Motivations Shift, Industries Undergo Radical Change | Uphoff on Industry

The Big Themes:Speaking the Same Language: Decision-makers accelerate change by embracing industry and vertical cloud with vendors who can understand the transformation of their industries to co-create to grow the business.Buyer Motivations Are Shifting: Vendors need to understand the expectations of today's companies to fulfill promises to ensure they can deliver on the benefits to customers.Features and Function, Not Pricing: Not a new concept. However, decision-makers in the marketplace are experiencing a level of change behind technology-driven features for their P&L.The Big Quote: "…I do…

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