Mattel's D2C Strategy: Innovating For Adult Fans & Collectors | Sanjay Luthra Interview
In this exclusive interview from the VusionGroup stuido at the World Retail Congress in Paris, Sanjay Luthra, Executive Vice President EMEA and Global Direct-to-Consumer at Mattel, sits down with Chris Walton and Anne Mezzenga from Omni Talk to discuss the company's innovative approach to building a premium D2C business. Discover how Mattel Creations is tapping into the growing market of adult fans and collectors, known as "kidults," by offering customized, nostalgic products and immersive digital experiences.
Key Takeaways:
The power of innovation and nostalgia in driving Mattel's D2C…
The skinny
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