Brand Trust and Authenticity: Two Essentials that Will Make AI a Valued Resource in the Unified Retail Experience
AI is quickly becoming a leading player in building a unified retail experience. However, that success hinges on retailers’ ability to use the technology to generate brand trust and authenticity. Without those elements, it’s just AI.
On the latest episode of Retail Refined, host Melissa Gonzalez chats with Krystina Gustafson, Senior Vice President of Content at Shoptalk, about the evolving landscape of retail and e-commerce. They discuss how AI, brand trust, and unified retail experiences reshape consumer interactions and what this means for the future.
Gustafson, a former CNBC retail…
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