Eliminating Wasted Ad Spend Through AI Multi-Channel Attribution | Zack Dugow, The Cool Company, Founder and CEO
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Enterprise marketing organizations waste millions of dollars annually by isolating performance budgets into rigid, channel-specific walled gardens. In this episode, Zack Dugow, Founder and CEO of The Cool Company, breaks down how merging search, social, and programmatic spend into a unified AI-managed pool unlocks performance gains between 30% and 75%.
Key tactical themes covered in this episode include:
Consolidating fragmented media budgets to allow algorithms to chase optimal…
The skinny
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