Michelle Doan (Emani): Building a Clean Beauty Brand After Escaping Vietnam
How do you build a clean beauty brand before clean beauty even exists?
Michelle Doan, founder of Emani Vegan Cosmetics, did it in 1998, after escaping Vietnam by boat, rebuilding her life in North America and turning her own battle with cystic acne into skincare for sensitive skin.
On this episode of FoundersOutlook, host Juliet Ochu sits down with Michelle to talk about starting a beauty brand from scratch as a single mom. They cover a major retail launch right before the 2007 financial crisis, a 60% sales drop during COVID, and how she kept adapting as her customers changed.
Michelle also…
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