Latest / Becker’s Payer Issues Podcast / Jeremy Wigginton on Expanding Behavioral Health Access
Transcript
- 0:01- The payer provider relationship has never been simple,
- 0:04- but what's happening now is something different.
- 0:07- Value based models are maturing unevenly,
- 0:10- prior authorization
- 0:11- reform is reshaping workflows on both sides, and
- 0:14- affordability pressure is intensifying.
- 0:17- The organizations that figure out how to collaborate
- 0:19- genuinely, not just contractually,
- 0:21- are the ones that will set the terms
- 0:23- for what comes next.
- 0:24- Becker's fifth annual fall payer issues round table
- 0:27- brings together more than 500 executive level attendees
- 0:30- and 70 plus speakers for two days of
- 0:32- focused senior level conversation
- 0:35- on benefit design, network strategy, transparency,
- 0:38- and the financial and regulatory dynamics that are
- 0:41- redefining how care gets paid for. Join us
- 0:44- November second and third at the Swiss Hotel
- 0:46- Chicago.
- 0:47- For the agenda and event details, visit beckerspayer.com
- 0:51- and click on the events tab in the
- 0:52- upper right.
- 0:54- Hi, everyone. This is Elizabeth Cassello with the
- 0:57- Becker's Payer Issues podcast.
- 0:59- I'm thrilled today to be joined by doctor
- 1:01- Jeremy Wigginton,
- 1:02- chief medical officer at Capital Blue Cross. Doctor
- 1:05- Wigginton, thank you so much for chatting with
- 1:07- us today.
- 1:08- Thank you. I'm really excited to have this
- 1:10- conversation, so thanks.
- 1:12- Of course. So can you give us a
- 1:13- little bit of background on your career in
- 1:15- health care and your current role?
- 1:17- Absolutely.
- 1:19- I was trained in the,
- 1:20- Southern Part of The United States in, in
- 1:23- medicine and received my board certification in family
- 1:26- medicine. I spent a number of years
- 1:28- in outpatient,
- 1:30- family medicine, pretty traditional family medicine for,
- 1:33- several years in combination with academics,
- 1:36- and some managed care when I was working
- 1:38- in the
- 1:39- health care
- 1:40- industry early in my career.
- 1:43- Around 2015,
- 1:45- I transitioned to managed care full time within
- 1:47- the Blue Cross system, and I have been
- 1:49- in Blue Cross,
- 1:50- in a varied number of roles since that
- 1:52- time,
- 1:53- dedicated full time to managed care. Currently, my
- 1:56- role is, as chief medical officer with Capital
- 1:58- Blue Cross out of Central Pennsylvania, out of
- 2:01- the Harrisburg,
- 2:02- Pennsylvania region.
- 2:03- And my role really encompasses all of our
- 2:05- clinical strategies across the enterprise
- 2:08- and coordinating those strategies with, our client needs,
- 2:11- our population needs,
- 2:13- as well as things like compliance and,
- 2:16- and making ensure we are committed to improving
- 2:19- the health and lives of those that we
- 2:20- serve and also the communities in which they
- 2:22- live. So,
- 2:23- quite a quite a task, but, I think
- 2:26- we have seen some good results in some
- 2:28- of the, efforts we've undertaken,
- 2:30- which I think we'll talk about today.
- 2:33- Yeah. So I know today we're gonna specifically
- 2:35- chat about some data that Capital Blue Cross
- 2:37- just released on behavioral health care and employer
- 2:40- costs. So can you give me a high
- 2:42- level overview
- 2:43- of that and some important data points for
- 2:45- people in this space to keep in mind?
- 2:48- Sure. Well, high level is that we we've
- 2:50- really been able to prove that earlier access
- 2:53- to behavioral health care
- 2:55- really helps to reduce the need for crisis
- 2:57- level care.
- 2:59- Capital saw our behavioral health related emergency department
- 3:02- visits decline
- 3:04- just at nine percent in 2025
- 3:06- compared
- 3:07- with the prior,
- 3:09- two year period from 2022 to 2024.
- 3:12- That was primarily because we insourced our behavioral
- 3:16- health capabilities
- 3:17- in 2025. We built an entire
- 3:20- in house model with expertise, with,
- 3:23- psychiatry,
- 3:25- with autism,
- 3:26- resources to support those types of, complex requests,
- 3:30- as well as integrated care management and other
- 3:32- clinical support resources,
- 3:34- within population health.
- 3:36- At that same time,
- 3:37- we also underwent a significant expansion of our
- 3:40- behavioral health network by almost 40%, and that
- 3:44- includes a combination of both brick and mortar
- 3:47- providers as well as some virtual access,
- 3:50- professionals, not just physicians, but also,
- 3:53- those, support professionals as well.
- 3:55- The larger takeaway
- 3:57- really from that effort was that access, navigation,
- 4:00- and clinical support work,
- 4:02- they really need to fit together, and they
- 4:03- need to work together. And that a larger
- 4:06- network matters
- 4:07- and certainly provides more access, but members also
- 4:10- really need clear ways
- 4:12- to find care and support them in connecting
- 4:15- to those care resources,
- 4:17- and the appropriate levels in care. So we
- 4:19- were able to create quite a comprehensive
- 4:22- in source behavioral health model,
- 4:24- coupled with some expanded network options
- 4:27- and then supplemented that with some more robust
- 4:30- integrated behavioral health navigation
- 4:32- to really realize some of these, additional,
- 4:35- success metrics.
- 4:37- So how did you go about that network
- 4:39- expansion,
- 4:40- and how did you find good fits for
- 4:43- your network?
- 4:44- Considering how a handful of behavioral health care
- 4:46- providers may not have historically accepted insurance, what
- 4:49- were those conversations like?
- 4:52- Well, we did some good old boots on
- 4:53- the ground outreach. We looked for utilization
- 4:56- patterns in which we were seeing utilization of
- 4:59- both out of network, out of area,
- 5:01- behavioral health professionals,
- 5:03- and we picked up the phone. We gave
- 5:05- them a call. We,
- 5:06- communicated with them, asked them
- 5:09- generally about their interest to join the behavioral
- 5:11- health network and, really, what were the barriers
- 5:13- to previously joining,
- 5:15- within the local network,
- 5:16- within the blue system. We got some varied
- 5:19- responses. Some were that, they wanted to have
- 5:21- conversations about reimbursement strategies,
- 5:24- and reimbursement models.
- 5:26- Some were that, they just needed more information
- 5:28- around how the partnership might work and really
- 5:30- just sort of the the nuts and bolts
- 5:32- of being a participating provider.
- 5:34- And just through that direct outreach, we were
- 5:37- pretty successful in being able to bring some
- 5:39- of those additional providers within our network, those
- 5:42- health care professionals,
- 5:43- by looking at those utilization patterns, by looking
- 5:46- at geographic spread, and doing that sort of
- 5:49- targeted
- 5:50- outreach.
- 5:52- So the other thing that we did was
- 5:54- we really look for best in class,
- 5:56- high quality virtual,
- 5:57- options,
- 5:59- both in terms of what other payers are
- 6:03- have done over the past several years and
- 6:05- adding to their own networks.
- 6:06- But we also listen to the market. We
- 6:08- listen to what our members were asking for.
- 6:10- We also listen to what our ASO,
- 6:12- our self funded clients were asking for in
- 6:14- the national space and in the local space.
- 6:17- So I would say a lot of listening
- 6:20- and,
- 6:21- conversation
- 6:22- to make sure we're making the right choices,
- 6:24- and I do believe we were pretty successful
- 6:26- with that.
- 6:27- So I know in the publication that y'all
- 6:30- had, Capital said it increased reimbursement rates, streamlined
- 6:34- credentialing,
- 6:35- and lowered administrative burden for smaller practices. So
- 6:38- how easy were each of those things to
- 6:40- do, and how feasible do you think those
- 6:41- things are for other insurers who might be
- 6:43- considering growing their networks in the behavioral health
- 6:46- care space?
- 6:47- Sure. Well, I'd say, first, it does require
- 6:49- conversation. You really have to assess the current
- 6:52- landscape.
- 6:53- Again, through those conversations we're having directly with
- 6:55- health care professionals,
- 6:57- we're able to pinpoint some of those administrative
- 6:59- burden,
- 7:00- pain points, whether it was with the prior
- 7:02- auth process,
- 7:03- was it with, with data exchange,
- 7:06- or was it directly with the reimbursement
- 7:08- rates that we were offering for specific services
- 7:11- or specific codes of the way our fee
- 7:13- schedule was set up? So
- 7:14- I would say while we were able to
- 7:16- build a model of approach that could certainly
- 7:20- be scaled to other payers,
- 7:22- every plan, every payer in every region is
- 7:25- somewhat different. It really depends on your capabilities,
- 7:27- what your current fee schedule,
- 7:29- looks like, what your reimbursement rates are, and
- 7:32- really having those conversations. So, again, through those
- 7:35- conversations, we're able to to identify
- 7:37- areas where we could,
- 7:40- increase some of our reimbursement rates,
- 7:43- but also that we saw value when we
- 7:44- saw need to increase those rates so that,
- 7:46- members could get access to those specific services.
- 7:49- So I would say, certainly,
- 7:51- there's some lessons to be learned that could
- 7:53- be scalable,
- 7:54- around,
- 7:55- the approach,
- 7:56- But I would say the details behind it,
- 7:59- do get a little bit difficult to scale
- 8:01- just because there's, such differences within market and
- 8:03- plan.
- 8:04- But, I think it is certainly doable.
- 8:07- And you mentioned the in house model as
- 8:09- well. So I'm wondering how did you balance
- 8:11- the in house model on who you were
- 8:12- recruiting there,
- 8:14- versus, like, when you were looking externally
- 8:17- for expanding your network? Could you talk about
- 8:19- your priorities with that?
- 8:21- Well, our priorities really were to create a
- 8:23- partnership,
- 8:24- and dialogue, especially within our local network.
- 8:28- As I mentioned, we brought in house
- 8:31- several,
- 8:32- different areas of clinical expertise.
- 8:34- We also integrated our behavioral health care management
- 8:37- staff.
- 8:38- Part of our expansion was also the addition
- 8:40- of those those, virtual,
- 8:42- access solutions. We have a partnership with American
- 8:45- Well,
- 8:46- which powers our Capital Blue Cross virtual
- 8:49- care platform.
- 8:51- They also offer behavioral health resources, both,
- 8:54- physician resources, but also,
- 8:56- counseling and some other support resources.
- 8:59- So really, again, starting with a dialogue to
- 9:01- say, hey. Here's what our resources are. Let's
- 9:04- talk about what your resources are. How can
- 9:06- we work together? What happens when you get
- 9:08- a complex member that's a capital member? How
- 9:11- can we work together to get them access
- 9:12- or to get them supported?
- 9:14- You're welcome to reach out to us. We
- 9:16- may reach out to you. So it's really
- 9:18- creating that bidirectional
- 9:19- dialogue,
- 9:20- that open line of communication and trust within
- 9:23- those expanded providers and our and our already
- 9:25- existing provider network.
- 9:27- I think we and with,
- 9:29- also not just with the expanded
- 9:31- solutions, we also,
- 9:33- reached out to our existing partners in behavioral
- 9:35- health, some of those larger health systems
- 9:38- in addition to some of those solo practices,
- 9:40- and asked them, how do we work closer
- 9:43- together now that we have this in source
- 9:45- model? So particularly
- 9:46- with those,
- 9:47- more complex, more challenging members, so those frequent
- 9:50- flyers to the emergency room or those members
- 9:53- or patients that may be frequently readmitted,
- 9:56- and how can we
- 9:58- work together to get them access, whether that
- 10:00- be brick and mortar, virtual, depending on resource
- 10:03- needs.
- 10:04- We also talked a lot about social determinants
- 10:06- of health. Some of these practices were located
- 10:09- more in the rural areas. And so what
- 10:11- additional resources may Capital provide
- 10:14- or offer,
- 10:15- to help them break down some of their
- 10:17- own barriers to accessing care if their members
- 10:20- were, having difficulty with transportation
- 10:24- or communication.
- 10:26- Really, what were those things and and how
- 10:28- can we support? So I would say much
- 10:30- like how we approach other things, it's it's
- 10:31- really we look to increase our partnership as
- 10:34- much as possible.
- 10:35- And I'm also just curious what the response
- 10:38- has been from employers and what your conversations
- 10:40- look like there when it comes to investments
- 10:42- in behavioral health.
- 10:44- Well, we're certainly continuing to see a steady
- 10:47- rise in utilization rates of behavioral health services
- 10:50- really across the board,
- 10:52- both in pharmaceutical expenditures for for behavioral health,
- 10:56- but also in inpatient and outpatient care. We
- 10:59- had also, for several years, seen,
- 11:02- increasing rates of ED utilization,
- 11:04- for
- 11:06- behavioral health. And so
- 11:08- we were seeing that, and our ASO customers,
- 11:10- our employer clients, were also seeing those same
- 11:12- trends and really wanting to know what more
- 11:15- they could do, what more we could do
- 11:16- to help to support members and their employees
- 11:20- in getting better access to care,
- 11:22- and managing some of those complex needs. Because
- 11:24- we know that,
- 11:26- unmanaged behavioral health not only leads to increased,
- 11:30- health care expenditures cost wise, it also contributes
- 11:33- significantly to absenteeism,
- 11:36- within those employee workforces.
- 11:38- And so they were very eager to participate
- 11:40- with us. They were very pleased to hear
- 11:42- that we were expanding,
- 11:44- meaningful access to behavioral health resources that could
- 11:47- help to,
- 11:48- manage some of those trends and get those
- 11:50- members the care that they needed.
- 11:52- We because we did see that significant decrease
- 11:55- in ED utilization,
- 11:56- certainly, we know that much of that ED
- 11:59- utilization on the behavioral health side was certainly
- 12:01- care that could have been provided at alternative
- 12:04- levels of care.
- 12:05- They certainly are are, more manageable out of
- 12:08- pocket cost for the member and the employee,
- 12:11- but also, for those ASO customers, they they
- 12:14- do see those,
- 12:16- increased costs for ED care, which could be
- 12:18- managed at a lower side of care. So
- 12:20- certainly,
- 12:21- a very positive response from employers
- 12:23- in what we were doing to help manage,
- 12:26- the whole person care,
- 12:28- behind their employee health,
- 12:31- as particularly as it pertains to some of
- 12:33- these utilization patterns.
- 12:35- When you're looking at utilization patterns more broadly,
- 12:38- are there other areas beyond behavioral health you're
- 12:40- thinking about now or where maybe you could
- 12:43- deploy
- 12:43- a similar model like the in house, resource
- 12:46- building as well as the external building up
- 12:49- the network?
- 12:50- Mhmm.
- 12:51- There's always opportunity to evaluate those, and they
- 12:54- do tend to change a bit. But I
- 12:56- would say
- 12:57- it's that specialty space. Sometimes we think of,
- 13:00- of behavioral health. Yes. It's integrated.
- 13:02- It should be part of our whole person,
- 13:05- model when we're outreaching to members, really asking
- 13:08- about their whole person health, health, not only,
- 13:09- you know, if they have chronic disease, how's
- 13:11- your blood pressure doing? How's your diabetes?
- 13:13- Do you understand your care plan from your
- 13:15- recent discharge? But also integrating,
- 13:17- behavioral health questioning and dialogue as well to
- 13:20- see how we can best support that. So
- 13:22- I would say it it is integrated, but
- 13:25- we do need to look at behavioral health
- 13:26- as a as a type of specialty because
- 13:28- it is somewhat unique.
- 13:30- We do need unique clinical expertise. So, similarly,
- 13:34- looking at some of those more complex,
- 13:37- specialty services,
- 13:39- that we support,
- 13:40- members within the network and nationally.
- 13:43- I'll use an example around,
- 13:45- autoimmune disease, kind of a broad category of
- 13:48- diseases,
- 13:49- but we know those members are on long
- 13:51- term therapies.
- 13:52- We know there's many autoimmune diseases. There isn't
- 13:55- a a cure all.
- 13:57- And so very similar behavioral health, it comes
- 13:59- up it comes down to, are you adequately
- 14:02- managing it? Are you managing the complications?
- 14:05- Are you managing your comorbid conditions?
- 14:07- And is your whole person health being supported?
- 14:10- I think of some of those other specialty
- 14:12- conditions like the immuno immunological
- 14:14- space,
- 14:15- and autoimmune disease space,
- 14:17- being very similar. These are these are long
- 14:19- term management conditions that can be quite a
- 14:21- burden
- 14:22- on members to manage,
- 14:24- alone.
- 14:25- So, certainly, as much of those types of,
- 14:27- areas we could
- 14:29- evaluate to either expand network, look for additional
- 14:32- solutions.
- 14:33- I also think about GI care. That's been
- 14:35- an that's been another
- 14:36- common area to look at as well as
- 14:39- perimenopausal
- 14:40- care.
- 14:40- Perimenopausal
- 14:42- care also requires quite
- 14:44- a commitment of, specific specialty resources, understanding
- 14:49- of what women's needs are around perimenopausal care.
- 14:51- There's also behavioral health component,
- 14:54- to perimenopausal,
- 14:55- care. And so that those are all spaces
- 14:58- at which we're looking to say, how can
- 15:00- we expand our network? Are they the right
- 15:02- expansion choices? And then how do we work
- 15:04- with our care managers, our navigators,
- 15:07- to outreach the right members to connect them
- 15:10- to the most appropriate resources?
- 15:12- And so far, building upon this model of
- 15:14- behavioral health, I think we're gonna see some
- 15:16- some success in those areas as well.
- 15:20- Do you have any other advice for industry
- 15:22- leaders as we wrap up?
- 15:24- I would say it really is about
- 15:27- conversation
- 15:28- and listening to the your current
- 15:32- health care network around what the challenges are.
- 15:36- We also need to be listening directly to
- 15:38- our clients, including employers,
- 15:40- and then our members. So member surveys are
- 15:42- very important, what we're seeing in terms of
- 15:44- member feedback,
- 15:46- what members are calling into for customer service,
- 15:49- or when we're doing outreach and identifying barriers.
- 15:52- I think we really have to listen to
- 15:54- the customer
- 15:56- to really understand what we can do to
- 15:58- help improve,
- 15:59- some of these areas of need.
- 16:02- So I always first seek to understand. I
- 16:04- don't try to seek to solve until I
- 16:06- fully understand. So I would say that will
- 16:09- continue to be a very successful,
- 16:11- strategy.
- 16:12- Well, doctor Wigginton, thank you so much for
- 16:14- taking the time to join us today. Absolutely.
- 16:16- It was a pleasure. It's great having you.
- 16:19- And to our listeners, if you'd like to
- 16:21- hear more podcasts from Becker's Healthcare, you can
- 16:23- visit beckershospitalreview.com.
- 16:25- Thank you.