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Upholding Transparency in Influencer Marketing: A Must for Trust and Compliance
Digital Marketing Today Podcast Welcome to Digital Marketing Today In our latest episode: Tune into a critical discourse on the transparency in influencer marketing, spurred by the recent debacle involving Tourism Australia and its undisclosed influencer partnerships. Public figures like Laura Brown and Hamish Blake came under scrutiny for not initially declaring their sponsored posts, stemming a heated debate about ethics in digital advertising. This segment delves into the obligations set by the Australian Association of National Advertisers Code of Ethics and the Australian Consumer Law…
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