Ep.61 - JP Levesque - What to do when the season changes.

The Business of Jiu Jitsu · Mar 18, 2025 · 13m

The season is changing right now from winter to spring. This is another 'new year's like' vibe that shifts people to both reflect back and look forward.

Naturally it is a great time to reconnect with former students who have taken breaks and even trial students who didn't join. Seasonal changes are also a good time to run events and promotions with your current student base.

Lastly something I didn't mention in the video but as the season changes from winter to spring it's a great time to announce kids summer camp if you are going to run one.

If you want to take an even deeper dive into…