Latest / The Yield Doctor with James Deaker
Goldilocks Metrics: Avoiding the Deal Desk Optimization Mistake
What makes a deal desk truly successful? Faster approvals? Higher margins? Fewer escalations?
Be careful—optimizing for the wrong metric can backfire. In this (5-minute) Yield Doctor episode, James Deaker explains why many common deal desk KPIs are Goldilocks metrics—they shouldn't be too high or too low.
Learn how to monitor approval rates, turnaround time, and margin without turning them into dangerous performance goals. Discover why dashboards are better than dogma when it comes to deal desk success.
👉 If you're a publisher, platform, or pricing leader trying to improve your yield…
The skinny
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