1814: Sharethrough and The Future of Feed-Based Consumption
Dan Greenberg, president of Sharethrough, one of the world's largest omnichannel exchanges, joins me on Tech Talks Daily. Dan has his pulse on how businesses can ensure their ads get as many eyeballs as possible. In particular, Dan has thoughts on how our desire to read through feed-based visuals will inform how we interact with advertising in the future, particularly when it comes to TV. Dan believes that the current, catalogue-style home page that most streaming services have adopted will become obsolete and that adapting to the way we consume other media through personalized feeds on…
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