Rolling Reach And Other Metrics For Scaling
This episode is like a Meta scaling "early warning system" masterclass. Andrew, Brad, and guest Kurt Bullock break down why so many media buyers hit a plateau (even when ROAS looks "fine") and how to diagnose it before performance rolls over. The core idea: Understanding CPMR to give you a clearer view of whether you're actually expanding into new pockets of the market or just recycling the same people harder and harder.
They walk through how Meta's rolling reach report works, a sliding-window version that's more useful for ongoing decision-making, how to interpret overlap, and what to do…
The skinny
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