Promo Insiders: Which States Are Driving Growth in the Promo Industry?

Advertising Specialty Institute · Jun 29, 2022 · 28m

Each year, the ASI State & Regional Sales Report gives you an exclusive look at promo sales across the United States. And unlike last year, the numbers in this year’s report are incredibly positive. All 50 states increased promo sales in 2021, and 30 of those states increased by double-digit percentages. The South and West posted growth of 16% and 13%, respectively, while the Midwest grew by 9% and the East by 7%. As the promo industry bounced back from the lows of 2020, the growth seen in 2021 was not typical historically. “In normal years we’ve seen growth rates as low as 2.5%, 3% by…