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Costa Rica Wins Big at Travel Awards | Costa Rica News
Costa Rica just won big at The Travel Marketing Awards—taking home gold for Content Marketing Campaign of the Year and silver for Media Partnership of the Year with its “This is Pura Vida” campaign. Partnering with The Independent, the initiative spotlighted Costa Rica’s adventure, nature, and wellness appeal to British travelers. This win validates the Tourism Board’s innovative efforts to boost tourism from the UK—the country’s third-largest European market—with over 47,000 visitors arriving by air in just eight months. With Europe’s tourism growth hitting nearly 9%, Costa Rica is doubling…
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