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THE BIGGEST LESSONS TO LEARN FROM DRAKE AND KENDRICK'S BEEF · Earn Your Leisure

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Speaker 3: Let's talk about the Drake and Kendrick battle. But I
1:55
Speaker 3: want to talk I want to talk about from a
1:56
Speaker 3: business few business lessons that I think can be learned
1:59
Speaker 3: from this marketing, marketing and business lessons. And I first
2:05
Speaker 3: thought off by saying who won. The biggest winner is
2:10
Speaker 3: Universal Records, the biggest loser facts, the biggest loser is
2:13
Speaker 3: j Cole. But in the semantic battle of who won,
2:19
Speaker 3: Kendrick Lamar won the battle or is winning the battle
2:22
Speaker 3: in my opinion. But what's what's interesting is that I
2:25
Speaker 3: think you can learn something from this, right, And one
2:28
Speaker 3: of the first thing is be extremely careful about accepting
2:35
Speaker 3: challenges when you have everything to lose and nothing to gain.
2:39
Speaker 3: I always say it's not it's not really advantageous to
2:42
Speaker 3: fight down. It is very advantageous to fight up, right, Yep.
2:47
Speaker 3: In this situation, I think Drake had nothing to really
2:50
Speaker 3: gain in this situation and everything to lose, and I
2:53
Speaker 3: felt that the public was going to pretty much say
2:59
Speaker 3: he lost. No matter what he did. He would have
3:00
Speaker 3: had to execute a flawless game plan of flawless delivery.
3:07
Speaker 3: Anything short of absolute perfection. The fight was kind of fixed.
3:12
Speaker 3: Not to say that Kendrick Kendrick did what he's supposed
3:14
Speaker 3: to do, but you know, Drake just had so much
3:18
Speaker 3: negativity that just the public animosity for him, it was,
3:23
Speaker 3: it was it was kind of a no win situation
3:26
Speaker 3: for him.
3:27
Speaker 4: Really, what cause of animosity do you think? Because I
3:30
Speaker 4: think that's a great lesson too, and what not to
3:31
Speaker 4: do any any type of success breaths envy man.
3:34
Speaker 3: Well, I think it's certain. You know, there's a reason
3:36
Speaker 3: why jay Z is not on Instagram, why you don't
3:39
Speaker 3: see him, right, There's a reason why Eminem you never
3:42
Speaker 3: see him. There's a reason why doctor Dre you've never
3:45
Speaker 3: seen him, right, Like, very few people can maintain over
3:51
Speaker 3: a decade of dominance and be in the public eye
3:55
Speaker 3: for all the time and not garnish some level of
4:00
Speaker 3: resentment and hate as human nature. Right, So I think
4:03
Speaker 3: a lot of it just comes from people just don't
4:07
Speaker 3: like to see people winning for long periods of time,
4:09
Speaker 3: like Lebron.
4:10
Speaker 2: James, that's it perfect parents.
4:13
Speaker 3: Part of it is, I think it might be some
4:15
Speaker 3: level of his personality right where he's kind of a
4:19
Speaker 3: person that's easy to hate. Right, let's just be honest, Like,
4:22
Speaker 3: you know, he's you would traditionally say it like he's
4:27
Speaker 3: like a corny guy, right, Like traditionally like that would
4:30
Speaker 3: be somebody who got money and kind of so it's
4:32
Speaker 3: like that's always an easy target to kind of pick
4:35
Speaker 3: on somebody like that, right. His upbringing, He's Jewish, He's
4:38
Speaker 3: from Canada. He had the afro, he was on Nickelodeon,
4:42
Speaker 3: he was in the wheelchair and then he came and
4:44
Speaker 3: then he you know, the narratives, so that's he's easy
4:48
Speaker 3: narratives to kind of plates and put on him. Right,
4:51
Speaker 3: He's not from America's from Canada, it's a whole thing,
4:54
Speaker 3: and that's part of it, I think, you know, and
4:56
Speaker 3: then also I think you know he's done things to
5:01
Speaker 3: kind of troll other people in the past, and that
5:05
Speaker 3: he's kind of that's kind of been synonymous with his personality.
5:08
Speaker 3: Is kind of like, you know, a troll and somebody
5:11
Speaker 3: who's kind of arrogant, and you know, so those those
5:14
Speaker 3: type of people are always easy targets as well a
5:18
Speaker 3: variety of different factors that kind of make them an
5:21
Speaker 3: easy target. So just be mindful of that when you're
5:24
Speaker 3: building your personal persona, your business persona that you know
5:27
Speaker 3: you have to be whoever you feel comfortable being. But
5:30
Speaker 3: in that type of role, you're going to garnish more
5:34
Speaker 3: hate as opposed to somebody like Kendrick Lamar or j Cole,
5:37
Speaker 3: who I don't think anybody hates them, right. They might
5:40
Speaker 3: not like their music, but I never heard one person like,
5:43
Speaker 3: really vehemently like dislike them as a person, right Like
5:45
Speaker 3: they're not they're pretty. It's hard to dislike somebody like that.
5:49
Speaker 3: You don't even see them. They don't they're not flashy,
5:52
Speaker 3: They dress down every time you see them. They don't
5:55
Speaker 3: talk about taking people's girls. They don't show their their cars.
5:59
Speaker 3: They don't show that. How is they haven't flashed any money,
6:02
Speaker 3: they don't talk about money. It's they've kind of checked
6:05
Speaker 3: all the boxes that Drake doesn't. Drake checks every other box,
6:09
Speaker 3: like you know what I'm saying. So they're like really
6:10
Speaker 3: total opposites. Shaping narratives is extremely important in marketing, for
6:15
Speaker 3: yourself and for your opponent, right, because what I realized
6:18
Speaker 3: in marketing is that it's not necessarily was true is
6:21
Speaker 3: what people believe to be true. But you're right, I
6:25
Speaker 3: mean we see this all the time, right, Like you know,
6:28
Speaker 3: if you really look at the thing, it's probably a
6:31
Speaker 3: blackout topic. But it's been historically proven that Jesus Christ
6:35
Speaker 3: wasn't born in December, right if you look at the archives.
6:41
Speaker 3: But it was marketed. That's how it was marketed. And
6:44
Speaker 3: it's Christmas, so nobody really cares when his actual birthday is.
6:48
Speaker 3: It's not it's not of importance, right, What's more important
6:54
Speaker 3: is the celebration of Christmas. Right, So that's a marketing
6:58
Speaker 3: campaign which garnishes trillions of dollars in spending globally every
7:04
Speaker 3: single year, and it works, right, So the actual truth
7:08
Speaker 3: behind it is irrelevant at this point. Nobody cares. What
7:13
Speaker 3: is more important is what people believe. Right, And there's
7:17
Speaker 3: been some narratives that may not be true, but doesn't
7:22
Speaker 3: really necessarily matter, right, it would say people. The thing
7:27
Speaker 3: about saying something, too is that the crazy thing about
7:29
Speaker 3: saying something is that once you say something, somebody never
7:34
Speaker 3: forgets what you said. Somebody never forgets it. Right. So
7:37
Speaker 3: even if it gets debunked in and it said it's
7:39
Speaker 3: not true, it doesn't really matter because there's going to
7:42
Speaker 3: be some people that still believe it or still remember it. Right.
7:46
Speaker 3: So these narratives, whether it's self inflicted narratives about yourself,
7:51
Speaker 3: some people make up stories about themselves, right, and or
7:55
Speaker 3: it's you make up narratives about your opponent to try
7:58
Speaker 3: to disminish them. That's a that's a tactic that has
8:03
Speaker 3: been used in business for a long period of time.
8:05
Speaker 3: It's not it's not clean, right, but it's one Lauren
8:10
Speaker 3: and Tommy hill Figure back in the day, exactly Tommy
8:13
Speaker 3: hill Figure. They remember that they said that Tommy Hill
8:15
Speaker 3: Figure was a racist. They never really showed you him
8:18
Speaker 3: say this, but it was said enough that to this
8:22
Speaker 3: day people a lot of people still do business because
8:26
Speaker 3: they say they think it is racists. It's a perfect example.
8:30
Speaker 3: I think you have to be you have to take
8:31
Speaker 3: your time and be calculated and confident in your plan
8:36
Speaker 3: and move with speed. Success love speed. So I think
8:38
Speaker 3: that Kendrick Lamar, he took his time when everybody was
8:41
Speaker 3: counting him out, He took two weeks, but when he
8:44
Speaker 3: actually did attack, he had dropped three records in three days.
8:48
Speaker 3: So it's like, you know, he he waited strategically and
8:53
Speaker 3: he moved with extreme precision and the speed of light, right,
8:58
Speaker 3: like we've never seen anything like that and such rapid timeframe.
9:02
Speaker 3: It's always good to have other people champion you, right
9:05
Speaker 3: as opposed to you champion yourself. Another great thing that
9:09
Speaker 3: Kendrick Lamar has done where he's he had the public
9:15
Speaker 3: talking about him right where he didn't necessarily he's not
9:17
Speaker 3: on Instagram, he's not on Twitter. Right he has the
9:22
Speaker 3: public that's championing him, and he's become like a man
9:24
Speaker 3: of the people that's better than you, saying like I'm
9:29
Speaker 3: the best, I'm this, I'm that. Because if you keep,
9:31
Speaker 3: if you keep championing yourself, you're gonna garnish resentment as well, right,
9:36
Speaker 3: So I think he's done a great job in positioning
9:39
Speaker 3: from the aspect of he never talks, he doesn't do interviews,
9:42
Speaker 3: he's not on Instagram. Hardley got like two posts on Instagram.
9:46
Speaker 3: But he's done a good job of having the public
9:48
Speaker 3: and other people his peers champion him so that his
9:53
Speaker 3: name is always being spread without him actually having to
9:56
Speaker 3: spread it. Then, as far as trapping your opponents, I
9:59
Speaker 3: think that he definitely Lord Drake into a trap. Yeah, no,
10:03
Speaker 3: finally calling them out six sixteen, and he kind of
10:07
Speaker 3: used he used Drake's formula. Right, two back to back
10:09
Speaker 3: songs calling them out. Then Drake drops a visual for
10:12
Speaker 3: a record that's actually a really good record, six minutes,
10:15
Speaker 3: three different beat changes. He and then ten minutes later
10:18
Speaker 3: Kendrick Lamar drops and nobody cares about that record anymore. Right,
10:22
Speaker 3: It literally is like a it's like a solar eclipse.
10:25
Speaker 3: And then use other people's strengths. So it's like he
10:29
Speaker 3: used not only that, but he also used that Mustard song,
10:32
Speaker 3: the club song. Right, and now this is an anthem
10:35
Speaker 3: that's back to that's Drake's formula if you look it
10:37
Speaker 3: back to back, if you look at state scheming, when
10:40
Speaker 3: he dies, commented, Drake would make these He's like the
10:42
Speaker 3: first person to actually ever do that, right where he
10:44
Speaker 3: made a disc record into a number one song. Usually
10:48
Speaker 3: disc records are not played in clubs. Drake was playing,
10:51
Speaker 3: he would make a dis record that and he did
10:53
Speaker 3: it with push ups. But then Kendrick Lamar took that
10:56
Speaker 3: formula and did it with the not like us. And
10:59
Speaker 3: now that's because like a West Coast anthem that they
11:01
Speaker 3: that they just going crazy to right now.
11:03
Speaker 1: Right so historically, well we can yes history, I think
11:08
Speaker 1: I wouldn't give Drake the credit for doing that.
11:10
Speaker 3: Who's done that was the first. The rigid Over started
11:13
Speaker 3: with that. But that's not a that's not a club record.
11:16
Speaker 2: That's where it was, That's where it was, That's where
11:17
Speaker 2: it started.
11:18
Speaker 3: That's in the eighties.
11:19
Speaker 1: One something I'm saying, I'm not giving Drake all the
11:21
Speaker 1: credit for that modern hip hop modern when you look
11:23
Speaker 1: at Ether, it is not a club.
11:25
Speaker 3: That's not Takeover, it's not a club that's not Second
11:28
Speaker 3: Round Knockout is not a club record.
11:30
Speaker 2: I hear what you're saying. I'm saying I don't want
11:31
Speaker 2: to give Drake the credit for it.
11:33
Speaker 3: Or you have to give him credit for it for
11:34
Speaker 3: modern day, modern day, and he pioneered it, so you
11:37
Speaker 3: have to give him credit for it. But Kendrick, once again,
11:40
Speaker 3: he took his formula, he remixed it, and I think
11:43
Speaker 3: he executed his game plan flawlessly. And it's a case study.
11:50
Speaker 3: It's a case study on marketing, public perception, swinging, public perception,
11:59
Speaker 3: execut u shin variety of different things that I think
12:03
Speaker 3: that I just looked at it from an interesting like, Okay,
12:05
Speaker 3: this is something that is bigger than just rap music.
12:08
Speaker 3: These are actually valuable business lessons. And when you're in
12:11
Speaker 3: business is a game like it's a game of inches,
12:15
Speaker 3: and you got to you know, it's like playing football.
12:17
Speaker 3: So it's like when you're when you're dealing with your opponents,
12:20
Speaker 3: when you're dealing with your own product, when you're dealing
12:22
Speaker 3: with marketing, you have to be extremely thought out, extremely strategic.
12:27
Speaker 3: And for that reason, I think that Kendrick Lamar, I've
12:30
Speaker 3: never seen anybody execute at the highest level possible in
12:34
Speaker 3: this battle thing ever other than him. He's done it flawlessly.
12:39
Speaker 2: And he's done a great job.
12:44
Speaker 3: He's done it flawlessly.
12:46
Speaker 2: He's done a great job.
12:47
Speaker 1: What did he do that was not flawss Well, so
12:50
Speaker 1: I said, what always saying, does I get what you're saying?
12:54
Speaker 3: Right?
12:54
Speaker 1: Like, it doesn't matter what you're saying as long as
12:57
Speaker 1: people believe this though at something it doesn't matter, right
13:02
Speaker 1: if if if I can prove to you that I
13:06
Speaker 1: hear what you're saying, right, but at some point I
13:11
Speaker 1: can't say it's false if I've given you information and
13:13
Speaker 1: you use that information, the false information alleged like this
13:16
Speaker 1: is all alleged, right, and you use that and you
13:19
Speaker 1: made the whole song about that, that's not flause to me.
13:21
Speaker 1: Did he outclass him in this? Absolutely? The timestamp thing
13:25
Speaker 1: was brilliant. The dropping right after he was brilliant. What
13:29
Speaker 1: going directly Adam was brilliant. Creating an anthem not just
13:33
Speaker 1: for himself but before an entire coast, an entire anybody
13:38
Speaker 1: who feels like they have an opposition they not like us.
13:41
Speaker 1: Is now the record and it's back to back on steroids.
13:45
Speaker 5: I wouldn't if that comes out.
13:48
Speaker 1: I mean it is on streaming services that is going
13:51
Speaker 1: to be not made for something, it'll probably win something,
13:55
Speaker 1: it would. I mean it was a master class, not
13:58
Speaker 1: but a master class. It is in my opinion. I
14:01
Speaker 1: think it's the greatest moment that we've seen in hip
14:03
Speaker 1: hop maybe ever. Just like from the anticipation standpoint, what
14:08
Speaker 1: they are delivering, It's not like these guys are the
14:11
Speaker 1: like the elite of this generation. To be able to
14:15
Speaker 1: create songs and have them readily available and the timeframe
14:20
Speaker 1: that they're doing is no easy task.
14:22
Speaker 3: So I gotta give them.
14:24
Speaker 2: They both deserve a lot of credit for doing that.
14:28
Speaker 3: But here's the thing, the truth doesn't matter as long
14:30
Speaker 3: as the lie is more entertaining. Edward Burney is credited
14:33
Speaker 3: as being the godfather of public relations in the United
14:37
Speaker 3: States of You don't know who Eric Brene is. He
14:40
Speaker 3: is the nephew of Sigmund and Freud, and he ushered
14:43
Speaker 3: in the modern era of public relations. As we are
14:47
Speaker 3: so many campaigns that he ran. One of them that
14:49
Speaker 3: comes to mind. He started a campaign and the fifties forties,
14:53
Speaker 3: maybe even before that, the nicotine companies was having a
14:56
Speaker 3: hard time because women did not smoke cigarettes. And obviously
15:00
Speaker 3: fifty percent of the population is not smoking. When it's
15:03
Speaker 3: not using your product, then that's not optimal, right, So
15:06
Speaker 3: they had to come up with a campaign to actually
15:08
Speaker 3: get women to start smoking. So he developed a campaign
15:11
Speaker 3: of women liberation and saying that smoking is actually coororated
15:19
Speaker 3: to women's rights and women's liberation. As a result, millions
15:24
Speaker 3: of women started to smoke, and as a result, millions
15:28
Speaker 3: of women started to catch cancer and eventually died. Right,
15:31
Speaker 3: And then everything came out later on that you know,
15:33
Speaker 3: this is actually not It was never about women liberation.
15:37
Speaker 3: It was about getting women to smoke. My whole point
15:41
Speaker 3: in saying this is that it didn't matter. It was
15:44
Speaker 3: a campaign that was funded on lies and propaganda. That's
15:50
Speaker 3: what propaganda is, right, propaganda. It was lies and propaganda,
15:55
Speaker 3: and they got filthy rich off of that. So what
15:58
Speaker 3: I'm saying is this is still executed flawlessly. Even if
16:01
Speaker 3: it's a lie, It's still executed flawlessly because the public,
16:06
Speaker 3: the majority of the public, doesn't care. I'm just I'm
16:10
Speaker 3: just being objective. I care, Yeah, I care, But I'm
16:13
Speaker 3: just saying just looking, because I'm reading the comments. I'm
16:16
Speaker 3: looking that he's created narratives about Drake that's extremely dangerous.
16:20
Speaker 3: When you start talking about pedophilia, when you start out
16:24
Speaker 3: you have a child that's unidentified, these are these are
16:27
Speaker 3: things that you really can't come back from. Right, This
16:29
Speaker 3: is pretty It's not like a I.
16:32
Speaker 2: Don't know if you can't come back from I don't think.
16:34
Speaker 2: I don't think it damages his career.
16:36
Speaker 1: But what it is, it makes it tough to respond,
16:37
Speaker 1: which he did respond and deny it. But you're right,
16:41
Speaker 1: I think there was a concerted campaign, right, and it's
16:45
Speaker 1: there's a reason why he appears on Metros and futures
16:50
Speaker 1: we don't trust you, right, because one of the things,
16:53
Speaker 1: and one of the lessons I would add to it,
16:54
Speaker 1: is that you can't lose the trust of the public.
16:57
Speaker 2: And so once the campaign is that album is it's
17:01
Speaker 2: very strategic.
17:01
Speaker 3: Right.
17:02
Speaker 2: He could appeared on any album. He could have put
17:04
Speaker 2: that verse anywhere.
17:05
Speaker 1: It's on that album because the title is called we
17:09
Speaker 1: don't Trust You, and then they double down, still don't
17:12
Speaker 1: trust and we still don't trust you. So now now
17:15
Speaker 1: in the mind of the audience is like, you know what,
17:19
Speaker 1: we really never like this guy.
17:20
Speaker 2: Man, you know, we don't we don't even know why we.
17:22
Speaker 1: Don't trust him, but like he's taking dudes girls Like
17:26
Speaker 1: for us, we come up in a generation and it's like, yo,
17:29
Speaker 1: if your army is strong enough, that deserved to happen
17:31
Speaker 1: to you.
17:32
Speaker 2: But I understand this problem. I'm saying, we come up
17:36
Speaker 2: in that error like I took your girl, your.
17:38
Speaker 1: Arm strong enough about a blackouty you think your man?
17:43
Speaker 2: These ain't your man.
17:44
Speaker 5: It's like.
17:46
Speaker 3: They want.
17:46
Speaker 2: What I'm saying is like you lost the trust of
17:49
Speaker 2: the people. Now let's double down it.
17:51
Speaker 1: Let's let's crack some more things that seem to show
17:53
Speaker 1: you like this is why we shouldn't trust you.
17:56
Speaker 2: Here's here's the reasons we don't trust you. And it
17:59
Speaker 2: doesn't matter what you say. For like even that like.
18:01
Speaker 1: Pedophil, that is a we're not putting that on anybody
18:04
Speaker 1: that's the victim of that. Our prayers go out to you.
18:07
Speaker 1: But on the same side, he's saying that you know
18:09
Speaker 1: your abuser, you abuse women, you actually abuse your No
18:13
Speaker 1: one even cares about that.
18:14
Speaker 2: Nobody cared, But that on somebody is heavy.
18:17
Speaker 3: That's what I'm like. All this is because people like
18:20
Speaker 3: fifty and they and they hate and they hate Diddy.
18:22
Speaker 4: How they do they like when they just give him now,
18:24
Speaker 4: they like fifty seven, They're like fifty.
18:26
Speaker 3: They like fifty. People like Kendrick Lamar and they don't
18:30
Speaker 3: like Drake and it's a it's an industry. It's an
18:35
Speaker 3: industry propaganda campaign to take the boy out, whether however
18:40
Speaker 3: you feel this is a this is.
18:42
Speaker 1: A this is an orchestrated playing that happens when he
18:44
Speaker 1: doesn't He doesn't go out, though, that shows you the
18:48
Speaker 1: strength of the of the person.
18:50
Speaker 2: The comport time.
18:51
Speaker 3: Being limits, that's another. That's another rule of that's my
18:54
Speaker 3: last thing I do that to you. Don't exceed the
18:56
Speaker 3: limits because what you can do is that when you
18:59
Speaker 3: back somebody in the corner, right, you can turn the
19:02
Speaker 3: public against you. Nobody likes a bully, so he has
19:05
Speaker 3: to be careful. The whole industry has to be careful of.
19:07
Speaker 3: Like now, if Drake is seen as somebody who the
19:10
Speaker 3: industry is trying to take out, right, and they're trying
19:14
Speaker 3: to bully him, and they're trying to place false narratives
19:17
Speaker 3: on his name now and all of these memes, then
19:21
Speaker 3: they joking on him can turn into support for him
19:24
Speaker 3: and then hate for the other people that's actually trying.
19:26
Speaker 3: So you got to be careful when you have victory,
19:30
Speaker 3: accept the victory and don't spike the football, like, don't
19:34
Speaker 3: go too far because this can turn it can turn
19:38
Speaker 3: the tides can turn on you. And if it turns
19:39
Speaker 3: on you, now now you're in what's.
19:42
Speaker 1: I want to I want to throw it to Enan
19:43
Speaker 1: because I want to leave because I saw you posted this,
19:45
Speaker 1: and I know that you are posted that. Don't see
19:47
Speaker 1: your limmas is one of your things. But in this
19:49
Speaker 1: and I know we talked about twenty v one, right,
19:51
Speaker 1: like that's the whole thing, But like you might think
19:54
Speaker 1: it's one guy, but you don't know who's backing that guy.
19:57
Speaker 1: You don't know the money that's behind that guy. You
19:59
Speaker 1: don't know who's and I think at least in kind
20:02
Speaker 1: of some of some of the things that you were
20:03
Speaker 1: posting this weekend.
20:04
Speaker 2: So I'm gonna give the flow to you.
20:06
Speaker 4: Yeah, let me start with some of the things he'd
20:09
Speaker 4: done did wrong. First thing, I thought, when like that
20:14
Speaker 4: state number one, that relationship solution isn't as tight as
20:20
Speaker 4: it used to be because if the powers that be
20:22
Speaker 4: are letting that record be number one. And then Kendrick
20:26
Speaker 4: dropped the this through in the scope, not pg lang,
20:29
Speaker 4: but through in the scope who is owned by Universal,
20:32
Speaker 4: It tells me there are some trouble somewhere fixt that
20:36
Speaker 4: number one. And I know some people, it's like, no,
20:39
Speaker 4: he just licensed it to him in the scope is
20:42
Speaker 4: profiting off of the disc so's universal. So they're the
20:47
Speaker 4: biggest breadwinners in this right. Number two, going back to
20:51
Speaker 4: the moral issue of you can't snake and try to
20:54
Speaker 4: take everyone's grow, like we can argue that's not as man.
20:56
Speaker 5: But it finally came out so we can talk about it.
20:59
Speaker 5: Him snake. And when Wyne was in jailous foul as fuck,
21:03
Speaker 5: he got some.
21:04
Speaker 2: But we can't blame Tammy.
21:08
Speaker 4: And then you know, right, so going back to having
21:13
Speaker 4: discipline and like not crossing my thing with all of
21:17
Speaker 4: my friends, like we never.
21:18
Speaker 5: Gonna fall out of a woman of money. We can't.
21:21
Speaker 4: We can't like stay in your own lane like you said,
21:24
Speaker 4: we shot on the seat the limits. And also too,
21:27
Speaker 4: if you know someone is really ready to go to
21:29
Speaker 4: war with you, you gotta have ten to fifteen replies back.
21:32
Speaker 4: That's why when I had an issue a couple of
21:33
Speaker 4: years ago, I come on, damn, hit that voice, No cool,
21:37
Speaker 4: not twenty more I could have played. Also for those
21:40
Speaker 4: of you who are looking to engage in beef, you
21:42
Speaker 4: don't have the pirus in your back pocket. And two
21:45
Speaker 4: teas like Kendrick does. I am begging y'all this summer.
21:48
Speaker 4: Don't go for kendricks food. Everybody into think. You know,
21:51
Speaker 4: he's just a nice guy that just wraps all. Go
21:53
Speaker 4: out that plan. Go out there fucking with that boy.
21:56
Speaker 4: You'll find out shout out to everybody in the West.
21:59
Speaker 4: He got the crips behind. I'm like, got a whole
22:03
Speaker 4: West coast. Don't don't think trick sweet bress up. Waston's cool, Like,
22:08
Speaker 4: let's cheap.
22:08
Speaker 3: It on wax.
22:10
Speaker 6: Yeah, it's music, let's make it. Keep the music, just
22:12
Speaker 6: keep it on music. Not anymore music, No, not anymore.
22:17
Speaker 6: What I'm sing going to the big point of arrogance.
22:21
Speaker 6: Once you engage in war, you have to be sure
22:25
Speaker 6: not to upset the people at the top. Saying with
22:27
Speaker 6: Taylor Swift to end Kanye, Kanye tried to jump in
22:31
Speaker 6: a little beef and Future didn't even want no parts
22:33
Speaker 6: of it. I heard a little rumor Taylor part of
22:36
Speaker 6: the reason why he can't get a deal. It's interesting
22:40
Speaker 6: when you.
22:40
Speaker 4: Go to war with people like Troy Mascha, I can't
22:43
Speaker 4: come to your house and then have an issue with
22:45
Speaker 4: you two weeks later. Then you see me walking a
22:47
Speaker 4: good go get your pole and you're not gonna make
22:49
Speaker 4: fun of me.
22:51
Speaker 5: You gotta be careful who.
22:52
Speaker 3: You beef with.
22:53
Speaker 2: It depends on if you're wearing a book bad.
22:56
Speaker 5: Jan sport right, be careful.
23:00
Speaker 4: And this goes back to alliances, like he broke down
23:03
Speaker 4: the alliances too much, and now when people want a
23:06
Speaker 4: team upon.
23:07
Speaker 5: You, you don't have it.
23:07
Speaker 4: Like I haven't heard a little baby come out and
23:09
Speaker 4: drop nothing for him. J Cole went away after he
23:12
Speaker 4: got that call, like keep your alliances intact, keep your
23:15
Speaker 4: credibility intact, keeping Morris intact.
23:17
Speaker 5: But and everything would be good. But shots at the boy.
23:19
Speaker 5: You know, I'm rock.
23:22
Speaker 3: Like I said, the last thing I say about this
23:24
Speaker 3: is Drake. Yeah, no matter how you feel about him,
23:29
Speaker 3: I give him all the respect in the world because
23:31
Speaker 3: he ain't have to do this. Absolutely, he stood toe
23:33
Speaker 3: to toe and it was like a heavyweight fight, like like
23:36
Speaker 3: he he Everything that he put out was hot lyrically
23:38
Speaker 3: like he ain't put out nothing. Whack Yeah, and he gained.
23:42
Speaker 3: I always had respect for Drake, but I have tremendous
23:45
Speaker 3: respect for Drake. Kendrick Lamar hats Off performed flawlessly. I
23:49
Speaker 3: think that Kendrick lamar won. But I don't think Drake won.
23:52
Speaker 3: I think I don't think Drake lost. I think that
23:55
Speaker 3: Kendrick lamar Won. I think the only person that lost
23:57
Speaker 3: was Jay Cole. We'll talk about that on Blackout. But yeah,
24:00
Speaker 3: shout out the cold though, because that's my guy.
24:03
Speaker 2: I get a microphone this week. I'm like a microphone.
24:05
Speaker 3: I'm just being honest. Yes, please.
24:08
Speaker 4: And also Drake owning damn near everybody catalog too. And
24:12
Speaker 4: you know Joe alluded to with the Gamma situation.
24:15
Speaker 2: He kind of alluded to it too.
24:16
Speaker 1: He's like, that's why you know now they I understand
24:18
Speaker 1: there's a price to pay when you say my name.
24:20
Speaker 1: There's still some stuff to do uncover. Uh, it doesn't
24:24
Speaker 1: have to continue for me. I think I'm with you.
24:26
Speaker 1: I don't need it to continue.
24:27
Speaker 5: I doubt they'll st You gotta reply to every enemy.
24:30
Speaker 1: I doubt they'll stop. But it doesn't need to continue.
24:33
Speaker 1: I think he doesn't reply again.
24:34
Speaker 3: It's up the Kentry because Rag was the last one.
24:37
Speaker 3: That he might just do it again just because now
24:39
Speaker 3: you're looking crazy. Just let it go. Let it go.
24:41
Speaker 7: Bro an illegal alien from Guatemala charged with raping a
24:45
Speaker 7: child in Massachusetts. An MS thirteen gang member from El
24:49
Speaker 7: Salvador accused of murdering a Texas man of Venezuelan charged
24:54
Speaker 7: with filming and selling child pornography in Michigan. These are
24:57
Speaker 7: just some of the heinous migrant crimin caught because of
25:01
Speaker 7: President Donald J. Trump's leadership. I'm Christy nom the United
25:05
Speaker 7: States Secretary of Homeland Security. Under President Trump, attempted illegal
25:10
Speaker 7: border crossings are at the lowest levels ever recorded, and
25:13
Speaker 7: over one hundred thousand illegal aliens have been arrested. If
25:17
Speaker 7: you are here illegally, your next you will be fine
25:20
Speaker 7: nearly one thousand dollars a day, imprisoned, and deported. You
25:24
Speaker 7: will never return. But if you register using our CBP
25:28
Speaker 7: home app and leave now, you could be allowed to
25:31
Speaker 7: return legally. Do what's right. Leave now. Under President Trump,
25:36
Speaker 7: America's laws, border and families will be protected.
25:40
Speaker 3: Sponsored by the United States Department of Homeland Security,