Latest / #WisdomOfWomen Show / Unlocking Resilience: Kathy Perry's Journey Through Adversity

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Unlocking Resilience: Kathy Perry's Journey Through Adversity · #WisdomOfWomen Show

• 0:00
  Welcome
• 0:01
  to
• 0:01
  the
• 0:01
  Wisdom
• 0:01
  of
• 0:01
  Women
• 0:02
  Show.
• 0:02
  We
• 0:02
  are
• 0:03
  dedicated
• 0:04
  to
• 0:04
  amplifying
• 0:05
  the
• 0:05
  voice
• 0:06
  and
• 0:06
  wisdom
• 0:07
  of
• 0:07
  women
• 0:08
  in
• 0:08
  business.
• 0:09
  A
• 0:09
  new
• 0:09
  model
• 0:10
  of
• 0:10
  leadership
• 0:11
  is
• 0:12
  emerging
• 0:13
  and
• 0:13
  we
• 0:13
  are
• 0:14
  here
• 0:14
  to
• 0:14
  amplify
• 0:15
  the
• 0:15
  voices
• 0:16
  of
• 0:16
  women
• 0:17
  leading
• 0:18
  the
• 0:18
  way.
• 0:19
  I
• 0:19
  am
• 0:19
  your
• 0:20
  host,
• 0:20
  Coco
• 0:20
  Selman,
• 0:21
  five
• 0:21
  time
• 0:21
  founder,
• 0:22
  impact
• 0:22
  investor
• 0:23
  and
• 0:23
  creator
• 0:24
  of
• 0:24
  the
• 0:24
  Force
• 0:25
  for
• 0:25
  Good
• 0:25
  system.
• 0:26
  Thank
• 0:26
  you
• 0:27
  for
• 0:27
  joining
• 0:27
  us
• 0:27
  today
• 0:28
  as
• 0:28
  we
• 0:28
  illuminate
• 0:29
  the
• 0:29
  path
• 0:30
  to
• 0:30
  unlocking
• 0:31
  opportunities,
• 0:31
  opportunities
• 0:33
  and
• 0:33
  prosperity
• 0:34
  for
• 0:34
  women
• 0:34
  led
• 0:35
  enterprises
• 0:36
  everywhere.
• 0:37
  So
• 0:38
  today
• 0:39
  I
• 0:39
  have
• 0:40
  the
• 0:40
  most
• 0:41
  delightful,
• 0:42
  joyful,
• 0:43
  wonderful
• 0:44
  treat
• 0:44
  for
• 0:44
  you
• 0:45
  all
• 0:46
  today.
• 0:46
  I
• 0:47
  am
• 0:47
  excited
• 0:48
  to
• 0:48
  share.
• 0:49
  Kathy
• 0:50
  Perry
• 0:51
  Kathy
• 0:52
  energizes
• 0:53
  teams
• 0:54
  to
• 0:55
  thrive
• 0:56
  amid
• 0:56
  change
• 0:57
  and
• 0:58
  challenge.
• 0:59
  As
• 0:59
  a
• 0:59
  certified
• 1:00
  speaking
• 1:00
  professional
• 1:01
  and
• 1:01
  expert
• 1:02
  in
• 1:02
  corporate
• 1:03
  energy,
• 1:04
  resilience
• 1:05
  and
• 1:05
  productivity,
• 1:06
  Kathy
• 1:07
  empowers
• 1:08
  leaders
• 1:08
  and
• 1:08
  their
• 1:09
  teams
• 1:10
  to
• 1:10
  thrive
• 1:11
  through
• 1:11
  disruption
• 1:12
  and
• 1:12
  change.
• 1:13
  With
• 1:14
  a
• 1:14
  career
• 1:14
  that
• 1:14
  began
• 1:15
  as
• 1:15
  a
• 1:15
  trainer
• 1:16
  for
• 1:16
  a
• 1:16
  super
• 1:17
  super
• 1:17
  regional
• 1:18
  bank's
• 1:18
  merger
• 1:19
  and
• 1:19
  acquisitions
• 1:20
  team,
• 1:21
  Kathy
• 1:21
  gained
• 1:22
  invaluable
• 1:22
  expertise
• 1:23
  in
• 1:24
  managing
• 1:24
  transitions
• 1:26
  and
• 1:26
  integrating
• 1:27
  new
• 1:28
  technologies.
• 1:29
  Her
• 1:29
  personal
• 1:30
  journey,
• 1:31
  shaped
• 1:31
  by
• 1:31
  the
• 1:31
  life
• 1:32
  changing
• 1:32
  diagnosis
• 1:33
  of
• 1:33
  her
• 1:34
  fourth
• 1:34
  child,
• 1:34
  inspired
• 1:35
  her
• 1:36
  mission
• 1:37
  to
• 1:37
  teach
• 1:37
  others
• 1:37
  how
• 1:38
  to
• 1:38
  stretch
• 1:39
  without
• 1:39
  snapping
• 1:40
  during
• 1:41
  difficult
• 1:42
  times.
• 1:42
  Kathy
• 1:43
  has
• 1:43
  published
• 1:44
  six
• 1:45
  books
• 1:45
  including
• 1:46
  the
• 1:46
  Rubber
• 1:46
  Band
• 1:47
  Resilient
• 1:47
  Leader
• 1:48
  and
• 1:48
  her
• 1:48
  most
• 1:48
  recent
• 1:49
  Joy
• 1:49
  Jolt,
• 1:50
  which
• 1:50
  you'll
• 1:51
  want
• 1:51
  to
• 1:51
  go
• 1:51
  straight
• 1:51
  to
• 1:51
  Amazon
• 1:52
  and
• 1:52
  get
• 1:52
  a
• 1:52
  copy
• 1:53
  and
• 1:53
  these
• 1:53
  books
• 1:54
  provide
• 1:55
  actionable
• 1:55
  insights
• 1:56
  for
• 1:56
  energizing
• 1:57
  teams
• 1:57
  and
• 1:57
  building
• 1:58
  resilience
• 1:58
  in
• 1:58
  high
• 1:59
  stress
• 1:59
  environments.
• 2:00
  Drawing
• 2:01
  on
• 2:01
  her
• 2:01
  diverse
• 2:02
  certifications
• 2:03
  and
• 2:03
  in
• 2:03
  plant
• 2:04
  based
• 2:04
  nutrition,
• 2:05
  Alzheimer's
• 2:06
  care
• 2:07
  and
• 2:08
  coaching,
• 2:08
  Kathy
• 2:09
  has
• 2:09
  become
• 2:10
  a
• 2:10
  sought
• 2:10
  after
• 2:11
  keynote
• 2:12
  speaker
• 2:12
  and
• 2:12
  trainer
• 2:13
  renowned
• 2:13
  for
• 2:13
  helping
• 2:14
  organizations
• 2:14
  unlock
• 2:15
  trust,
• 2:15
  boost
• 2:16
  engagement
• 2:16
  and
• 2:17
  achieve
• 2:17
  sustainable
• 2:18
  growth.
• 2:19
  I'm
• 2:20
  so
• 2:20
  happy
• 2:20
  and
• 2:20
  honored
• 2:21
  to
• 2:21
  have
• 2:21
  you
• 2:21
  here
• 2:21
  Kathy.
• 2:23
  Thank
• 2:24
  you
• 2:24
  so
• 2:24
  much.
• 2:24
  It's
• 2:24
  great
• 2:24
  to
• 2:24
  be
• 2:25
  with
• 2:25
  you.
• 2:25
  That
• 2:25
  sounds
• 2:25
  like
• 2:26
  a
• 2:26
  lot.
• 2:28
  Well,
• 2:29
  thank
• 2:30
  you.
• 2:30
  You
• 2:30
  are
• 2:31
  a
• 2:31
  gift
• 2:31
  and
• 2:32
  I
• 2:32
  had
• 2:32
  the
• 2:33
  wonderful
• 2:33
  experience
• 2:34
  of
• 2:34
  getting
• 2:34
  to
• 2:34
  see
• 2:35
  you
• 2:35
  speak
• 2:35
  at
• 2:36
  a
• 2:36
  healthcare
• 2:36
  conference
• 2:37
  recently,
• 2:37
  the
• 2:37
  Connecticut
• 2:38
  association
• 2:38
  for
• 2:38
  Healthcare
• 2:39
  at
• 2:39
  Home.
• 2:40
  And
• 2:40
  I
• 2:40
  was
• 2:40
  just
• 2:41
  blown
• 2:41
  away
• 2:42
  as
• 2:42
  was
• 2:43
  everyone
• 2:43
  else
• 2:43
  sitting
• 2:43
  at
• 2:44
  my
• 2:44
  table
• 2:44
  and
• 2:45
  we
• 2:45
  were
• 2:45
  talking
• 2:45
  about
• 2:46
  it
• 2:46
  on
• 2:46
  our
• 2:47
  board
• 2:47
  meetings
• 2:48
  afterwards
• 2:48
  and
• 2:49
  you
• 2:50
  really
• 2:50
  are
• 2:50
  a
• 2:51
  a
• 2:51
  gift
• 2:52
  to,
• 2:53
  to
• 2:53
  teams
• 2:54
  and
• 2:54
  a
• 2:55
  spark
• 2:55
  of,
• 2:56
  of
• 2:56
  new
• 2:57
  perspective.
• 2:58
  And
• 2:58
  I
• 2:58
  think
• 2:58
  really
• 2:59
  you
• 2:59
  really
• 2:59
  embody
• 3:00
  what
• 3:00
  is
• 3:00
  the
• 3:00
  wisdom
• 3:01
  of
• 3:01
  women
• 3:02
  in
• 3:02
  business.
• 3:03
  It
• 3:03
  really
• 3:03
  is.
• 3:05
  So
• 3:06
  one
• 3:06
  question
• 3:07
  I
• 3:07
  always
• 3:07
  like
• 3:07
  to
• 3:07
  ask
• 3:08
  at
• 3:08
  the
• 3:08
  beginning
• 3:08
  is
• 3:09
  what
• 3:09
  is
• 3:09
  a
• 3:10
  book
• 3:10
  written
• 3:10
  by
• 3:11
  a
• 3:11
  woman
• 3:11
  that
• 3:12
  has
• 3:12
  significantly
• 3:13
  influenced
• 3:14
  your
• 3:14
  life?
• 3:16
  Go
• 3:17
  way
• 3:17
  back
• 3:17
  and
• 3:17
  think
• 3:18
  because
• 3:18
  of
• 3:18
  course
• 3:18
  I
• 3:18
  we
• 3:18
  all
• 3:19
  read
• 3:19
  like
• 3:19
  business
• 3:19
  books
• 3:20
  and
• 3:20
  things
• 3:21
  like
• 3:21
  that,
• 3:21
  but
• 3:21
  I
• 3:21
  was
• 3:21
  like
• 3:21
  what
• 3:22
  really
• 3:22
  impacted
• 3:23
  my
• 3:23
  life.
• 3:23
  And
• 3:23
  there
• 3:23
  was
• 3:24
  one
• 3:24
  I
• 3:24
  read
• 3:24
  almost
• 3:24
  30
• 3:25
  years
• 3:25
  ago
• 3:26
  and
• 3:27
  it's
• 3:27
  called
• 3:27
  the
• 3:27
  Gift
• 3:27
  of
• 3:27
  the
• 3:28
  Red
• 3:28
  Bird
• 3:28
  by
• 3:29
  Paula
• 3:29
  DRC
• 3:30
  and
• 3:30
  it's
• 3:31
  all
• 3:31
  about
• 3:31
  a
• 3:32
  tragic
• 3:32
  event
• 3:32
  that
• 3:33
  happened
• 3:33
  to
• 3:33
  a
• 3:33
  woman.
• 3:34
  She
• 3:34
  lost
• 3:34
  her
• 3:35
  husband
• 3:35
  and
• 3:36
  young
• 3:36
  child
• 3:36
  in
• 3:36
  a
• 3:36
  car
• 3:37
  accident.
• 3:37
  And
• 3:37
  then
• 3:38
  just
• 3:38
  how
• 3:38
  she
• 3:38
  overcame.
• 3:41
  And
• 3:41
  it
• 3:41
  was
• 3:42
  sort
• 3:42
  of.
• 3:42
  I
• 3:42
  read
• 3:42
  it
• 3:42
  at
• 3:43
  a
• 3:43
  time
• 3:43
  when
• 3:43
  I
• 3:43
  was
• 3:43
  facing
• 3:44
  something
• 3:44
  very,
• 3:44
  very
• 3:45
  difficult.
• 3:45
  And
• 3:45
  I
• 3:45
  just.
• 3:46
  I
• 3:46
  always
• 3:46
  remember
• 3:47
  that
• 3:47
  book.
• 3:47
  And
• 3:47
  it
• 3:48
  was
• 3:48
  just,
• 3:48
  you
• 3:48
  know,
• 3:48
  there's
• 3:49
  a
• 3:49
  bit
• 3:49
  of
• 3:49
  a
• 3:49
  faith
• 3:49
  journey
• 3:50
  in
• 3:50
  it,
• 3:50
  but
• 3:50
  it's
• 3:50
  also
• 3:50
  just
• 3:51
  about
• 3:51
  that,
• 3:51
  you
• 3:51
  know,
• 3:52
  things
• 3:52
  are
• 3:52
  going
• 3:52
  to
• 3:52
  happen.
• 3:53
  And
• 3:53
  how
• 3:54
  little
• 3:54
  did
• 3:54
  I
• 3:55
  know,
• 3:55
  you
• 3:55
  know,
• 3:55
  probably
• 3:55
  15
• 3:56
  years
• 3:56
  later,
• 3:56
  I'd
• 3:56
  write
• 3:56
  a
• 3:57
  book
• 3:57
  on
• 3:57
  resilience.
• 3:57
  But
• 3:58
  that
• 3:58
  one
• 3:58
  stuck
• 3:59
  with
• 3:59
  me.
• 4:00
  That's
• 4:00
  beautiful.
• 4:01
  So
• 4:01
  the
• 4:01
  Gift
• 4:02
  of
• 4:02
  the
• 4:02
  Red
• 4:02
  Bird.
• 4:04
  Awesome.
• 4:04
  I'll
• 4:04
  have
• 4:04
  to
• 4:05
  pick
• 4:05
  this
• 4:05
  one
• 4:05
  up.
• 4:05
  I
• 4:05
  don't
• 4:06
  know.
• 4:06
  It's.
• 4:07
  I
• 4:07
  know
• 4:07
  it's
• 4:07
  an
• 4:07
  old
• 4:07
  one,
• 4:08
  but.
• 4:08
  I
• 4:08
  was
• 4:08
  like,
• 4:08
  I've
• 4:08
  read,
• 4:09
  you
• 4:09
  know,
• 4:09
  and
• 4:09
  then
• 4:09
  I
• 4:09
  was
• 4:09
  like,
• 4:09
  oh,
• 4:09
  I
• 4:09
  could
• 4:10
  say
• 4:10
  Sheryl
• 4:10
  Sandberg,
• 4:11
  lean
• 4:11
  in,
• 4:11
  because
• 4:11
  that's
• 4:12
  so
• 4:12
  impactful.
• 4:12
  But
• 4:13
  I
• 4:13
  don't
• 4:13
  know
• 4:13
  that
• 4:14
  that
• 4:14
  one
• 4:14
  really
• 4:15
  got
• 4:15
  me.
• 4:15
  So
• 4:16
  thank
• 4:17
  you
• 4:17
  for
• 4:17
  that.
• 4:17
  That
• 4:17
  sounds
• 4:18
  like
• 4:18
  a
• 4:18
  remarkable,
• 4:20
  remarkable
• 4:21
  read
• 4:21
  for
• 4:21
  us
• 4:21
  all
• 4:22
  because
• 4:22
  we
• 4:22
  all
• 4:22
  go
• 4:22
  through
• 4:22
  hard
• 4:23
  times,
• 4:23
  every
• 4:24
  single
• 4:24
  one
• 4:24
  of
• 4:24
  us,
• 4:24
  right?
• 4:25
  Absolutely.
• 4:26
  We
• 4:26
  are
• 4:27
  not
• 4:27
  immune.
• 4:27
  We
• 4:28
  are
• 4:28
  not
• 4:28
  immune.
• 4:30
  So
• 4:30
  I.
• 4:31
  As
• 4:31
  I
• 4:31
  was
• 4:31
  saying
• 4:32
  before,
• 4:32
  I've
• 4:32
  been
• 4:32
  fortunate
• 4:33
  to
• 4:33
  see
• 4:33
  you
• 4:33
  speak.
• 4:34
  Speak.
• 4:34
  And
• 4:35
  your
• 4:35
  story,
• 4:36
  your
• 4:36
  wisdom,
• 4:37
  and
• 4:38
  your.
• 4:38
  Your
• 4:39
  remarkable,
• 4:40
  difficult,
• 4:41
  challenging
• 4:42
  journey
• 4:43
  are
• 4:43
  all
• 4:44
  quite
• 4:45
  extraordinary.
• 4:46
  You
• 4:46
  truly
• 4:47
  are
• 4:47
  a
• 4:47
  force
• 4:47
  for
• 4:48
  good
• 4:48
  in
• 4:48
  my.
• 4:49
  In
• 4:49
  my
• 4:50
  view.
• 4:51
  So
• 4:51
  I
• 4:51
  was
• 4:52
  hoping
• 4:52
  you
• 4:52
  could
• 4:52
  tell
• 4:53
  your
• 4:53
  story,
• 4:53
  tell
• 4:54
  your
• 4:54
  journey,
• 4:55
  and
• 4:55
  about
• 4:56
  the
• 4:56
  pivotal
• 4:56
  moments
• 4:57
  of
• 4:57
  your
• 4:57
  life
• 4:58
  and
• 4:58
  career
• 4:58
  and
• 4:59
  how
• 4:59
  you
• 4:59
  got
• 4:59
  to
• 5:00
  stay
• 5:00
  where
• 5:00
  you're
• 5:01
  talking
• 5:01
  about
• 5:02
  resilience
• 5:03
  and
• 5:03
  trust
• 5:04
  and
• 5:04
  enjoy.
• 5:07
  Thank
• 5:07
  you
• 5:07
  for
• 5:07
  the
• 5:07
  platform.
• 5:08
  I
• 5:08
  appreciate
• 5:08
  it.
• 5:09
  And
• 5:09
  what
• 5:10
  I
• 5:10
  hope
• 5:10
  when
• 5:10
  I
• 5:10
  share
• 5:11
  my
• 5:11
  story
• 5:11
  is
• 5:11
  that
• 5:12
  other
• 5:12
  women
• 5:12
  will
• 5:13
  see
• 5:13
  themselves
• 5:13
  in
• 5:13
  my
• 5:14
  story,
• 5:14
  because,
• 5:15
  as
• 5:15
  I
• 5:15
  said,
• 5:15
  we
• 5:16
  are
• 5:16
  not
• 5:16
  immune.
• 5:17
  And
• 5:17
  things
• 5:17
  are
• 5:17
  going
• 5:18
  to
• 5:18
  happen
• 5:19
  where
• 5:20
  we
• 5:20
  are
• 5:20
  stretched
• 5:21
  and
• 5:21
  we
• 5:21
  might
• 5:21
  not
• 5:22
  know
• 5:22
  the
• 5:22
  next
• 5:22
  step.
• 5:23
  So,
• 5:23
  yeah,
• 5:23
  I
• 5:23
  was
• 5:23
  a
• 5:23
  bank
• 5:24
  trainer,
• 5:24
  so
• 5:24
  I
• 5:25
  stood
• 5:25
  up
• 5:25
  in
• 5:25
  front
• 5:25
  of
• 5:26
  people
• 5:26
  and
• 5:27
  spoke.
• 5:28
  Had
• 5:29
  a
• 5:29
  pretty
• 5:30
  easy
• 5:30
  transition
• 5:31
  into
• 5:31
  the
• 5:31
  work
• 5:31
  world
• 5:32
  when
• 5:32
  I
• 5:32
  graduated
• 5:33
  college
• 5:33
  and
• 5:33
  loved
• 5:34
  what
• 5:34
  I
• 5:34
  did.
• 5:35
  Then
• 5:35
  took
• 5:35
  some
• 5:35
  time
• 5:36
  off
• 5:36
  to
• 5:36
  raise
• 5:36
  a
• 5:36
  family.
• 5:38
  And
• 5:38
  my
• 5:39
  fourth
• 5:39
  child
• 5:40
  was
• 5:40
  born
• 5:41
  with
• 5:41
  a
• 5:41
  severe
• 5:42
  disability.
• 5:43
  So
• 5:44
  we
• 5:44
  didn't
• 5:44
  know
• 5:45
  what
• 5:46
  we
• 5:46
  were
• 5:46
  facing
• 5:46
  because
• 5:47
  all
• 5:47
  appeared
• 5:47
  normal
• 5:48
  the
• 5:48
  first
• 5:49
  two
• 5:49
  to
• 5:49
  three
• 5:49
  months.
• 5:50
  And
• 5:50
  then
• 5:50
  we
• 5:51
  were
• 5:51
  given
• 5:51
  the
• 5:51
  very
• 5:51
  harsh
• 5:52
  reality
• 5:52
  that
• 5:52
  she
• 5:53
  did
• 5:53
  indeed
• 5:53
  have
• 5:54
  what
• 5:54
  is
• 5:54
  called
• 5:54
  a
• 5:54
  mitochondrial
• 5:55
  dysfunction.
• 5:56
  And
• 5:57
  the
• 5:57
  doctors
• 5:57
  told
• 5:58
  us
• 5:58
  the
• 5:58
  best
• 5:58
  we
• 5:58
  could
• 5:58
  hope
• 5:58
  for
• 5:59
  is
• 5:59
  two
• 5:59
  years.
• 6:00
  Well,
• 6:00
  it
• 6:00
  turned
• 6:01
  into
• 6:01
  20
• 6:01
  years,
• 6:02
  and
• 6:02
  she
• 6:03
  lived
• 6:03
  a
• 6:03
  beautiful
• 6:03
  life.
• 6:04
  She
• 6:04
  was
• 6:04
  completely
• 6:05
  dependent
• 6:06
  on
• 6:06
  me
• 6:06
  and
• 6:07
  other
• 6:07
  caregivers,
• 6:08
  which
• 6:08
  is
• 6:08
  why
• 6:08
  I
• 6:08
  have
• 6:08
  such
• 6:09
  a
• 6:09
  heart
• 6:09
  for
• 6:09
  those
• 6:10
  who
• 6:10
  are
• 6:10
  in
• 6:11
  a
• 6:11
  caregiving
• 6:11
  space,
• 6:12
  whatever
• 6:13
  field
• 6:13
  that
• 6:13
  might
• 6:14
  be,
• 6:15
  because
• 6:15
  it
• 6:15
  takes
• 6:16
  a
• 6:16
  lot.
• 6:16
  And
• 6:16
  also
• 6:16
  as
• 6:17
  women,
• 6:17
  a
• 6:18
  lot
• 6:18
  of
• 6:18
  that
• 6:18
  falls
• 6:18
  on
• 6:19
  us.
• 6:19
  You
• 6:19
  know,
• 6:19
  I
• 6:19
  always
• 6:20
  thought
• 6:20
  that
• 6:21
  when
• 6:21
  she
• 6:21
  turned
• 6:22
  5,
• 6:22
  it
• 6:22
  was
• 6:22
  kind
• 6:22
  of
• 6:22
  like
• 6:23
  known
• 6:23
  between
• 6:24
  my
• 6:24
  ex
• 6:24
  husband
• 6:24
  and
• 6:25
  I
• 6:25
  that
• 6:25
  that
• 6:25
  would
• 6:25
  be
• 6:26
  when
• 6:26
  I
• 6:26
  would
• 6:26
  return
• 6:27
  to
• 6:27
  work.
• 6:27
  And
• 6:28
  of
• 6:28
  course
• 6:28
  that
• 6:28
  didn't
• 6:29
  happen
• 6:29
  because
• 6:30
  she
• 6:30
  needed
• 6:30
  the
• 6:31
  care
• 6:31
  and
• 6:31
  we
• 6:31
  had
• 6:32
  caregivers
• 6:32
  coming
• 6:32
  in,
• 6:33
  but
• 6:33
  it
• 6:33
  just
• 6:33
  wasn't
• 6:34
  enough.
• 6:34
  And
• 6:35
  in
• 6:36
  that
• 6:36
  time
• 6:37
  frame,
• 6:37
  I
• 6:37
  started
• 6:38
  to
• 6:38
  learn
• 6:39
  more
• 6:39
  and
• 6:39
  more
• 6:39
  about
• 6:39
  nutrition.
• 6:40
  This
• 6:40
  is
• 6:40
  the
• 6:41
  early
• 6:41
  2000s,
• 6:42
  so,
• 6:42
  you
• 6:42
  know,
• 6:42
  we
• 6:42
  couldn't
• 6:43
  just
• 6:43
  Google
• 6:43
  everything.
• 6:45
  And
• 6:45
  so
• 6:46
  I
• 6:46
  started
• 6:47
  researching,
• 6:47
  researching
• 6:48
  because
• 6:48
  her
• 6:49
  disease
• 6:49
  was
• 6:49
  called
• 6:49
  the
• 6:50
  disease
• 6:50
  of
• 6:50
  no
• 6:50
  energy.
• 6:51
  Her
• 6:51
  cells
• 6:51
  didn't
• 6:52
  turn
• 6:52
  food
• 6:52
  into
• 6:52
  energy
• 6:53
  properly.
• 6:54
  So
• 6:54
  that's
• 6:54
  why
• 6:54
  I
• 6:54
  got
• 6:54
  a
• 6:55
  certification
• 6:55
  in
• 6:55
  plant
• 6:55
  based
• 6:56
  nutrition.
• 6:56
  Then
• 6:56
  I
• 6:57
  started
• 6:57
  doing
• 6:57
  corporate
• 6:58
  wellness.
• 6:58
  Everyone
• 6:59
  started
• 6:59
  asking
• 6:59
  me,
• 6:59
  well,
• 7:00
  how,
• 7:00
  how
• 7:00
  keeping
• 7:00
  her
• 7:01
  alive?
• 7:01
  Her
• 7:01
  doctors
• 7:01
  were
• 7:02
  saying,
• 7:02
  how
• 7:02
  are
• 7:02
  you
• 7:02
  keeping
• 7:02
  her
• 7:03
  alive?
• 7:03
  What
• 7:04
  are
• 7:04
  you
• 7:04
  doing?
• 7:05
  And
• 7:05
  this
• 7:05
  is
• 7:05
  again,
• 7:06
  early
• 7:06
  stages
• 7:07
  of
• 7:07
  what
• 7:08
  we
• 7:08
  now
• 7:08
  know.
• 7:08
  We
• 7:09
  knew
• 7:09
  we
• 7:09
  all
• 7:09
  are
• 7:10
  experts
• 7:10
  in
• 7:10
  nutrition
• 7:11
  now,
• 7:11
  but
• 7:12
  it
• 7:12
  really
• 7:13
  helped
• 7:13
  me
• 7:14
  focus.
• 7:14
  And
• 7:14
  then
• 7:14
  people
• 7:14
  started
• 7:15
  asking
• 7:15
  me
• 7:15
  to
• 7:15
  speak.
• 7:16
  So
• 7:16
  that's
• 7:17
  how
• 7:17
  I.
• 7:17
  The
• 7:18
  journey
• 7:18
  to
• 7:18
  speaking.
• 7:19
  And
• 7:19
  then
• 7:20
  it
• 7:20
  became
• 7:21
  more
• 7:21
  about
• 7:22
  resilience.
• 7:23
  And
• 7:23
  that's
• 7:23
  where
• 7:24
  we
• 7:24
  transitioned
• 7:25
  from
• 7:25
  just
• 7:25
  being
• 7:26
  a
• 7:26
  corporate
• 7:27
  wellness
• 7:27
  into.
• 7:27
  No,
• 7:28
  this
• 7:28
  is
• 7:28
  truly
• 7:29
  a
• 7:29
  story
• 7:29
  of
• 7:29
  resilience.
• 7:30
  And
• 7:30
  that's
• 7:30
  what
• 7:30
  I
• 7:30
  kept
• 7:31
  hearing
• 7:31
  from
• 7:31
  people.
• 7:32
  That's
• 7:32
  kind
• 7:32
  of
• 7:32
  a
• 7:32
  brief
• 7:33
  little
• 7:33
  summary
• 7:34
  of
• 7:34
  how
• 7:34
  I
• 7:34
  got
• 7:35
  where
• 7:35
  I
• 7:35
  am.
• 7:36
  Well,
• 7:36
  Kathy,
• 7:37
  I
• 7:38
  just,
• 7:39
  I
• 7:39
  love
• 7:39
  your
• 7:39
  story
• 7:40
  and
• 7:40
  I
• 7:40
  don't
• 7:40
  think
• 7:40
  I
• 7:41
  told
• 7:41
  you
• 7:41
  this,
• 7:41
  but
• 7:42
  I
• 7:42
  also
• 7:42
  have
• 7:43
  a
• 7:44
  medically
• 7:45
  fragile
• 7:46
  stepdaughter.
• 7:47
  And
• 7:48
  so,
• 7:48
  and
• 7:49
  she
• 7:49
  was
• 7:49
  not
• 7:49
  supposed
• 7:49
  to
• 7:50
  live
• 7:50
  till
• 7:50
  16
• 7:50
  or
• 7:51
  17,
• 7:51
  and
• 7:51
  she's
• 7:52
  23
• 7:53
  and,
• 7:54
  you
• 7:54
  know,
• 7:55
  she
• 7:55
  inspired
• 7:56
  my
• 7:56
  healthcare
• 7:56
  company
• 7:57
  that
• 7:57
  I
• 7:57
  was
• 7:58
  telling
• 7:58
  you
• 7:58
  about
• 7:59
  before
• 7:59
  we
• 7:59
  get
• 8:00
  on
• 8:00
  the
• 8:00
  phone.
• 8:00
  So,
• 8:01
  you
• 8:01
  know,
• 8:01
  I
• 8:02
  think,
• 8:03
  and
• 8:04
  I
• 8:04
  was
• 8:04
  talking
• 8:04
  to
• 8:04
  another
• 8:05
  founder
• 8:05
  this
• 8:05
  morning,
• 8:06
  that
• 8:08
  one
• 8:08
  of
• 8:08
  the
• 8:09
  unique
• 8:09
  differences
• 8:10
  about
• 8:11
  women
• 8:11
  founders
• 8:12
  is
• 8:13
  that
• 8:13
  we're
• 8:13
  often
• 8:14
  moved
• 8:15
  by
• 8:16
  a
• 8:16
  situation
• 8:17
  that
• 8:18
  is,
• 8:20
  you
• 8:20
  know,
• 8:20
  it's
• 8:21
  hard,
• 8:21
  that's
• 8:22
  challenging,
• 8:22
  and
• 8:22
  that
• 8:23
  often
• 8:23
  is
• 8:23
  what
• 8:24
  creates
• 8:24
  an
• 8:25
  impetus
• 8:25
  to
• 8:25
  create
• 8:26
  something
• 8:26
  to
• 8:26
  do
• 8:27
  good,
• 8:28
  you
• 8:28
  know,
• 8:29
  Phoenix
• 8:29
  rising
• 8:30
  from
• 8:30
  the
• 8:30
  ashes,
• 8:30
  if
• 8:31
  you
• 8:31
  will.
• 8:32
  And,
• 8:32
  and
• 8:32
  your,
• 8:33
  your
• 8:34
  message
• 8:34
  reminds
• 8:35
  me
• 8:35
  of
• 8:35
  that
• 8:35
  so
• 8:36
  much.
• 8:36
  So,
• 8:38
  so
• 8:39
  your,
• 8:39
  your
• 8:39
  fourth
• 8:40
  child
• 8:40
  remind
• 8:41
  me
• 8:41
  of
• 8:42
  their
• 8:42
  name.
• 8:42
  Her
• 8:43
  name,
• 8:44
  Merit
• 8:44
  Joy.
• 8:45
  She
• 8:45
  passed
• 8:46
  in
• 8:46
  2021.
• 8:48
  But
• 8:49
  when
• 8:49
  I
• 8:49
  named
• 8:49
  her
• 8:50
  Merit
• 8:50
  Joy,
• 8:50
  I
• 8:50
  had
• 8:51
  no
• 8:51
  idea
• 8:51
  anything
• 8:52
  was
• 8:52
  wrong
• 8:53
  with
• 8:53
  her.
• 8:53
  But
• 8:54
  it's,
• 8:54
  it's
• 8:55
  the
• 8:55
  joy
• 8:55
  that
• 8:56
  I
• 8:56
  felt,
• 8:57
  you
• 8:57
  know,
• 8:58
  in
• 8:58
  raising
• 8:59
  her
• 8:59
  that
• 8:59
  really
• 9:00
  came
• 9:00
  to
• 9:00
  fruition
• 9:01
  in,
• 9:01
  in
• 9:01
  my
• 9:02
  work.
• 9:03
  But
• 9:03
  I
• 9:03
  love
• 9:04
  what
• 9:04
  you
• 9:04
  Just
• 9:04
  said
• 9:05
  that
• 9:05
  we
• 9:05
  are
• 9:06
  often,
• 9:06
  as
• 9:06
  women,
• 9:07
  we're
• 9:07
  motivated
• 9:08
  by
• 9:09
  what
• 9:09
  is
• 9:09
  stretching
• 9:09
  us.
• 9:10
  And
• 9:11
  sometimes
• 9:11
  the
• 9:11
  vision
• 9:12
  isn't
• 9:12
  clear,
• 9:12
  especially
• 9:13
  when
• 9:13
  we're
• 9:13
  in
• 9:13
  it,
• 9:13
  and
• 9:13
  it's
• 9:14
  just
• 9:14
  really
• 9:14
  tough.
• 9:15
  But
• 9:15
  I
• 9:16
  always
• 9:16
  say,
• 9:16
  just
• 9:16
  wait,
• 9:17
  something's
• 9:17
  coming.
• 9:18
  When
• 9:18
  I
• 9:19
  do
• 9:19
  that
• 9:19
  example,
• 9:19
  I
• 9:20
  do
• 9:20
  the
• 9:20
  rubber
• 9:20
  band.
• 9:20
  You
• 9:21
  know,
• 9:21
  it's
• 9:21
  the
• 9:21
  rubber
• 9:21
  band
• 9:21
  resilient
• 9:22
  leader.
• 9:22
  And
• 9:23
  the
• 9:23
  stretch
• 9:24
  of
• 9:24
  the
• 9:24
  rubber
• 9:24
  band
• 9:25
  holds
• 9:25
  the
• 9:25
  potential
• 9:26
  energy.
• 9:26
  And
• 9:27
  if
• 9:27
  we
• 9:27
  don't
• 9:28
  ever
• 9:28
  stretch,
• 9:28
  the
• 9:28
  rubber
• 9:29
  band
• 9:29
  can't
• 9:29
  shoot
• 9:30
  across
• 9:30
  the
• 9:30
  room.
• 9:31
  It
• 9:31
  has
• 9:32
  no
• 9:32
  energy.
• 9:32
  But
• 9:32
  it's
• 9:33
  in
• 9:33
  the
• 9:33
  stretch
• 9:33
  that
• 9:34
  we
• 9:34
  gain
• 9:34
  that.
• 9:35
  So
• 9:36
  when
• 9:36
  people,
• 9:36
  maybe
• 9:37
  someone
• 9:37
  listening
• 9:37
  today,
• 9:38
  you're
• 9:38
  going
• 9:38
  through
• 9:38
  something
• 9:39
  difficult,
• 9:39
  it
• 9:40
  hurts.
• 9:40
  It's
• 9:40
  stretching
• 9:41
  you.
• 9:41
  You
• 9:41
  don't
• 9:41
  like
• 9:42
  it,
• 9:42
  you
• 9:42
  know,
• 9:42
  do
• 9:43
  whatever.
• 9:43
  If
• 9:43
  it's
• 9:44
  financial
• 9:44
  or
• 9:45
  personal,
• 9:46
  something
• 9:46
  can
• 9:47
  come
• 9:47
  of
• 9:47
  that,
• 9:47
  and
• 9:47
  we
• 9:47
  can
• 9:48
  always
• 9:48
  look
• 9:48
  forward.
• 9:49
  I
• 9:49
  know
• 9:49
  it's
• 9:49
  tough
• 9:49
  when
• 9:50
  you're
• 9:50
  in
• 9:50
  it,
• 9:50
  but
• 9:51
  there
• 9:51
  is
• 9:51
  the
• 9:51
  potential.
• 9:52
  Oh,
• 9:52
  it's
• 9:52
  true.
• 9:52
  Right,
• 9:53
  Right.
• 9:55
  I
• 9:56
  have
• 9:56
  a
• 9:56
  book
• 9:56
  coming
• 9:56
  out
• 9:57
  myself,
• 9:57
  and
• 9:57
  I
• 9:58
  talk
• 9:58
  a
• 9:58
  little
• 9:58
  bit
• 9:59
  in
• 9:59
  one
• 9:59
  section
• 10:00
  about
• 10:00
  how
• 10:01
  progress
• 10:01
  isn't
• 10:02
  always
• 10:02
  pretty.
• 10:04
  Right.
• 10:04
  Like
• 10:05
  those
• 10:05
  moments
• 10:06
  of
• 10:06
  big
• 10:06
  breakthroughs
• 10:07
  where
• 10:07
  you
• 10:07
  have
• 10:07
  those,
• 10:09
  wow,
• 10:09
  I
• 10:10
  just
• 10:10
  grew,
• 10:12
  you
• 10:12
  know,
• 10:13
  I
• 10:13
  grew
• 10:14
  as
• 10:14
  a
• 10:14
  human.
• 10:14
  I
• 10:15
  created
• 10:15
  a
• 10:16
  new
• 10:16
  outcome.
• 10:17
  It's
• 10:17
  usually
• 10:18
  really
• 10:19
  hard.
• 10:20
  Right.
• 10:22
  And
• 10:22
  so
• 10:22
  as.
• 10:23
  As
• 10:23
  we're
• 10:23
  building
• 10:24
  our
• 10:24
  companies,
• 10:25
  it's
• 10:25
  sometimes
• 10:26
  we
• 10:26
  think,
• 10:26
  well,
• 10:27
  if
• 10:27
  it's.
• 10:27
  If
• 10:27
  it
• 10:27
  doesn't.
• 10:28
  If
• 10:28
  we're
• 10:28
  not
• 10:28
  celebrating
• 10:29
  all
• 10:29
  the
• 10:29
  time,
• 10:30
  then
• 10:31
  there.
• 10:31
  It
• 10:31
  must
• 10:32
  mean
• 10:32
  that
• 10:32
  something's
• 10:33
  wrong
• 10:33
  and
• 10:33
  we
• 10:33
  need
• 10:34
  to
• 10:34
  make
• 10:34
  sure
• 10:34
  everybody's
• 10:35
  just,
• 10:35
  you
• 10:35
  know,
• 10:36
  so
• 10:36
  how
• 10:36
  do
• 10:36
  you
• 10:36
  balance
• 10:37
  that,
• 10:37
  that.
• 10:37
  That.
• 10:38
  That
• 10:38
  resilience,
• 10:39
  stretching
• 10:40
  the.
• 10:41
  The
• 10:41
  rubber
• 10:41
  band
• 10:43
  without
• 10:43
  snapping,
• 10:45
  as
• 10:45
  you.
• 10:45
  Describe
• 10:46
  it,
• 10:47
  at
• 10:47
  the
• 10:47
  reframing
• 10:48
  stage.
• 10:48
  So
• 10:48
  there's
• 10:49
  the
• 10:49
  reacting
• 10:50
  stage
• 10:50
  when
• 10:50
  we're
• 10:50
  in
• 10:50
  it
• 10:51
  and
• 10:51
  we're
• 10:51
  reacting
• 10:51
  and
• 10:51
  we
• 10:52
  don't
• 10:52
  like
• 10:52
  this
• 10:52
  and
• 10:52
  it's
• 10:52
  uncomfortable.
• 10:53
  And
• 10:53
  then
• 10:53
  we
• 10:53
  get
• 10:53
  to
• 10:53
  reframe
• 10:54
  it,
• 10:55
  and
• 10:55
  that's
• 10:55
  our
• 10:56
  choice.
• 10:56
  We
• 10:56
  can
• 10:57
  reframe
• 10:57
  our
• 10:57
  crisis
• 10:58
  however
• 10:58
  we
• 10:58
  like.
• 10:59
  And
• 10:59
  so
• 10:59
  how
• 10:59
  we
• 11:00
  talk
• 11:00
  about
• 11:00
  it,
• 11:01
  you
• 11:01
  know,
• 11:01
  I
• 11:01
  used
• 11:01
  to
• 11:02
  say,
• 11:02
  as
• 11:03
  soon
• 11:03
  as
• 11:03
  I
• 11:04
  said
• 11:05
  I
• 11:05
  don't
• 11:05
  have
• 11:05
  to
• 11:06
  be
• 11:06
  the
• 11:06
  mother
• 11:06
  of
• 11:07
  a
• 11:07
  child
• 11:08
  with
• 11:08
  severe
• 11:08
  disabilities,
• 11:09
  I
• 11:09
  get
• 11:09
  to
• 11:09
  be
• 11:10
  her
• 11:10
  mother.
• 11:10
  Like,
• 11:11
  the
• 11:11
  world
• 11:11
  sort
• 11:11
  of
• 11:11
  opened
• 11:12
  up.
• 11:12
  I
• 11:12
  was
• 11:12
  working
• 11:13
  with
• 11:13
  Pittsburgh
• 11:13
  Children's
• 11:14
  Hospital.
• 11:14
  I
• 11:14
  was
• 11:14
  on
• 11:14
  call
• 11:15
  for
• 11:15
  if
• 11:15
  a
• 11:15
  parent
• 11:16
  wanted
• 11:16
  to
• 11:17
  talk
• 11:17
  to
• 11:17
  another
• 11:17
  parent,
• 11:18
  you
• 11:18
  know,
• 11:19
  I
• 11:19
  started
• 11:19
  again
• 11:20
  the
• 11:20
  whole
• 11:20
  path
• 11:20
  of.
• 11:21
  Of
• 11:21
  working
• 11:22
  in
• 11:22
  nutrition
• 11:23
  to
• 11:24
  help
• 11:24
  others.
• 11:24
  So
• 11:25
  I
• 11:25
  got
• 11:25
  to
• 11:26
  experience
• 11:26
  that.
• 11:26
  I
• 11:26
  also
• 11:27
  used
• 11:27
  to
• 11:27
  have
• 11:27
  this
• 11:27
  thing
• 11:27
  like,
• 11:27
  you
• 11:28
  know,
• 11:28
  some
• 11:28
  people,
• 11:28
  they
• 11:28
  just
• 11:29
  don't
• 11:29
  get
• 11:29
  all
• 11:29
  the
• 11:29
  emotions.
• 11:30
  They're
• 11:30
  just
• 11:30
  either,
• 11:31
  you
• 11:31
  know,
• 11:31
  happy
• 11:31
  or,
• 11:32
  you
• 11:32
  Know,
• 11:32
  sad
• 11:33
  or
• 11:33
  whatever.
• 11:33
  I'm
• 11:33
  like,
• 11:33
  I
• 11:33
  get
• 11:34
  all
• 11:34
  the
• 11:34
  emotions.
• 11:35
  All
• 11:35
  the
• 11:35
  emotions
• 11:35
  come
• 11:35
  my
• 11:36
  way
• 11:36
  because
• 11:37
  it,
• 11:37
  you
• 11:37
  know,
• 11:37
  is
• 11:37
  difficult.
• 11:39
  So
• 11:39
  after,
• 11:40
  like
• 11:40
  just
• 11:40
  how
• 11:40
  we
• 11:41
  talk
• 11:41
  about
• 11:41
  it
• 11:41
  and
• 11:41
  think
• 11:42
  about
• 11:42
  the
• 11:42
  disruption,
• 11:43
  then
• 11:43
  I
• 11:44
  always
• 11:44
  like
• 11:44
  to
• 11:44
  say
• 11:44
  a
• 11:45
  really
• 11:45
  great
• 11:45
  exercise
• 11:46
  is
• 11:46
  just
• 11:47
  to
• 11:47
  start
• 11:47
  to
• 11:47
  list,
• 11:48
  okay,
• 11:48
  what
• 11:48
  could
• 11:49
  I
• 11:49
  gain
• 11:49
  from
• 11:49
  this?
• 11:50
  What,
• 11:50
  what
• 11:51
  are
• 11:51
  the
• 11:51
  opportunities
• 11:52
  here
• 11:52
  that
• 11:53
  I
• 11:53
  could
• 11:53
  actually
• 11:53
  gain
• 11:54
  something
• 11:55
  from
• 11:55
  this
• 11:56
  thing,
• 11:56
  this
• 11:57
  thing
• 11:57
  that
• 11:57
  is
• 11:57
  stretching
• 11:57
  me.
• 11:58
  So
• 11:58
  doing
• 11:59
  some
• 11:59
  of
• 11:59
  that
• 11:59
  difficult
• 12:00
  work
• 12:00
  helps
• 12:01
  when
• 12:01
  you're
• 12:01
  stretched.
• 12:02
  And
• 12:03
  you
• 12:03
  talk
• 12:03
  about
• 12:03
  this
• 12:04
  in
• 12:04
  your
• 12:04
  book,
• 12:05
  in
• 12:05
  both
• 12:05
  of
• 12:05
  your
• 12:06
  books,
• 12:06
  or
• 12:06
  how
• 12:06
  we're.
• 12:07
  It's
• 12:07
  in
• 12:07
  the
• 12:07
  rubber
• 12:08
  band
• 12:08
  resilient
• 12:08
  leader.
• 12:09
  Yeah,
• 12:09
  React,
• 12:10
  reframe,
• 12:10
  re
• 12:10
  energize
• 12:11
  is
• 12:11
  my
• 12:12
  system
• 12:12
  for
• 12:13
  getting
• 12:13
  through
• 12:13
  the
• 12:14
  crisis.
• 12:15
  Amazing.
• 12:16
  So
• 12:16
  walk
• 12:17
  us
• 12:17
  through
• 12:17
  those
• 12:17
  three
• 12:17
  steps
• 12:18
  just
• 12:18
  a
• 12:18
  little
• 12:18
  bit.
• 12:19
  Just
• 12:19
  tell
• 12:19
  us
• 12:19
  a
• 12:19
  little.
• 12:19
  You
• 12:20
  sort
• 12:20
  of
• 12:20
  did
• 12:20
  it
• 12:20
  now,
• 12:20
  but
• 12:21
  just
• 12:21
  break
• 12:21
  it
• 12:21
  down
• 12:21
  so
• 12:22
  we
• 12:22
  can
• 12:22
  focus
• 12:23
  on
• 12:23
  something
• 12:24
  that's
• 12:25
  challenging
• 12:26
  right
• 12:26
  now
• 12:27
  in
• 12:27
  our
• 12:27
  lives
• 12:28
  and
• 12:28
  walk
• 12:29
  us
• 12:29
  through
• 12:29
  how
• 12:29
  we
• 12:30
  can
• 12:30
  transform
• 12:30
  that
• 12:31
  into
• 12:31
  something
• 12:31
  better.
• 12:33
  So
• 12:33
  if
• 12:33
  you
• 12:34
  are
• 12:34
  facing
• 12:34
  something
• 12:35
  that
• 12:35
  is
• 12:35
  disrupting
• 12:36
  you,
• 12:37
  there's
• 12:37
  a
• 12:37
  bit
• 12:37
  of
• 12:37
  a
• 12:38
  crisis,
• 12:38
  a
• 12:38
  disruption.
• 12:40
  First
• 12:40
  step
• 12:40
  is
• 12:41
  reacting.
• 12:41
  And
• 12:41
  I
• 12:42
  like
• 12:42
  to
• 12:42
  say
• 12:42
  that's
• 12:42
  fine,
• 12:43
  you
• 12:43
  should
• 12:43
  react.
• 12:43
  We
• 12:44
  are
• 12:44
  humans.
• 12:44
  If
• 12:45
  we
• 12:45
  don't
• 12:45
  react,
• 12:46
  that's,
• 12:47
  you
• 12:47
  know,
• 12:47
  not.
• 12:48
  It
• 12:48
  doesn't
• 12:48
  feel
• 12:48
  right.
• 12:48
  But
• 12:49
  we
• 12:49
  all
• 12:49
  have
• 12:49
  different
• 12:49
  ways
• 12:50
  of
• 12:50
  reacting
• 12:50
  and
• 12:50
  this
• 12:50
  is
• 12:51
  important
• 12:51
  on
• 12:51
  a
• 12:51
  team.
• 12:52
  When
• 12:52
  I
• 12:52
  address
• 12:52
  this
• 12:53
  with
• 12:53
  teams,
• 12:53
  you
• 12:53
  know,
• 12:54
  you're
• 12:54
  implementing
• 12:54
  a
• 12:54
  brand
• 12:55
  new
• 12:56
  technology
• 12:56
  system
• 12:57
  and
• 12:57
  this
• 12:58
  person
• 12:58
  is
• 12:58
  stretched
• 12:59
  because
• 12:59
  they
• 12:59
  have
• 12:59
  to
• 12:59
  work
• 13:00
  extra
• 13:00
  hours
• 13:00
  and
• 13:00
  that's
• 13:01
  going
• 13:01
  to
• 13:01
  cost
• 13:01
  more
• 13:01
  child
• 13:01
  care.
• 13:02
  And
• 13:02
  this
• 13:02
  person
• 13:03
  doesn't
• 13:03
  that.
• 13:04
  So
• 13:04
  understanding
• 13:05
  what
• 13:05
  are
• 13:06
  the
• 13:06
  reactions
• 13:06
  on
• 13:06
  a
• 13:07
  team
• 13:07
  are
• 13:07
  important
• 13:08
  when
• 13:08
  you're
• 13:09
  dealing
• 13:09
  with
• 13:09
  something
• 13:10
  professionally,
• 13:11
  but
• 13:11
  just
• 13:12
  honoring
• 13:13
  reactions.
• 13:15
  And
• 13:15
  again,
• 13:15
  if
• 13:16
  you
• 13:16
  are
• 13:16
  on
• 13:16
  a
• 13:16
  team,
• 13:17
  work
• 13:17
  to
• 13:17
  understand
• 13:18
  how
• 13:18
  an
• 13:18
  entire
• 13:19
  team
• 13:19
  reacts
• 13:19
  to
• 13:19
  things
• 13:20
  that
• 13:20
  will
• 13:20
  make
• 13:20
  things
• 13:20
  better,
• 13:21
  then
• 13:21
  I
• 13:22
  like
• 13:22
  to
• 13:22
  say
• 13:22
  that
• 13:22
  you
• 13:22
  can't
• 13:23
  live
• 13:24
  in
• 13:24
  just
• 13:25
  reaction
• 13:25
  mode.
• 13:26
  Right.
• 13:26
  So
• 13:26
  then
• 13:27
  the
• 13:27
  next
• 13:27
  phase
• 13:28
  in
• 13:28
  that
• 13:28
  rubber
• 13:29
  band
• 13:29
  resilience
• 13:29
  curve
• 13:30
  is
• 13:30
  reframing.
• 13:31
  And
• 13:31
  reframing
• 13:32
  looks
• 13:32
  like
• 13:33
  things
• 13:33
  like
• 13:34
  how
• 13:34
  we
• 13:34
  talk
• 13:34
  about
• 13:35
  it,
• 13:35
  you
• 13:35
  know,
• 13:36
  what
• 13:37
  energy
• 13:38
  comes
• 13:38
  from
• 13:38
  it,
• 13:38
  what
• 13:39
  are
• 13:39
  we
• 13:39
  trying
• 13:39
  to
• 13:39
  create
• 13:40
  from
• 13:40
  it?
• 13:40
  It's
• 13:41
  also
• 13:41
  a
• 13:41
  time
• 13:41
  to
• 13:41
  get
• 13:41
  creative.
• 13:42
  It's
• 13:42
  like,
• 13:42
  okay,
• 13:42
  well
• 13:43
  this
• 13:43
  looks
• 13:43
  different,
• 13:43
  it
• 13:43
  feels
• 13:44
  different.
• 13:45
  How
• 13:45
  can
• 13:46
  I
• 13:46
  manage
• 13:46
  it
• 13:47
  and
• 13:47
  be
• 13:47
  creative
• 13:47
  around
• 13:48
  it?
• 13:48
  So
• 13:49
  we,
• 13:49
  you
• 13:49
  know,
• 13:50
  we
• 13:50
  kind
• 13:50
  of
• 13:50
  ignite
• 13:50
  our
• 13:51
  creativity
• 13:51
  and
• 13:52
  then
• 13:52
  the
• 13:52
  final
• 13:53
  phase
• 13:53
  is
• 13:53
  the
• 13:53
  re
• 13:54
  energizing
• 13:54
  phase.
• 13:54
  And
• 13:55
  I
• 13:55
  like
• 13:55
  to
• 13:55
  say
• 13:55
  this
• 13:55
  is
• 13:55
  where
• 13:55
  the
• 13:55
  good
• 13:56
  stuff
• 13:56
  happens.
• 13:56
  This
• 13:57
  is
• 13:57
  where
• 13:57
  you
• 13:57
  get
• 13:58
  to
• 13:58
  share
• 13:58
  what
• 13:58
  you've
• 13:59
  learned.
• 14:01
  You
• 14:01
  can,
• 14:01
  you
• 14:01
  know,
• 14:02
  step
• 14:02
  into
• 14:02
  the
• 14:02
  new
• 14:03
  you,
• 14:04
  because
• 14:04
  at
• 14:04
  this
• 14:05
  point,
• 14:05
  you've
• 14:05
  reacted,
• 14:06
  you've
• 14:06
  reframed
• 14:06
  it.
• 14:06
  It's
• 14:07
  like,
• 14:07
  wow,
• 14:07
  I
• 14:08
  didn't
• 14:08
  know
• 14:08
  this
• 14:08
  was
• 14:09
  the
• 14:09
  way
• 14:09
  it
• 14:09
  was
• 14:09
  going
• 14:09
  to
• 14:09
  be
• 14:10
  and
• 14:10
  start
• 14:10
  to
• 14:10
  share
• 14:11
  that.
• 14:11
  Like,
• 14:11
  wow,
• 14:11
  I
• 14:11
  learned
• 14:12
  from
• 14:12
  this.
• 14:12
  So
• 14:13
  being
• 14:13
  a
• 14:13
  kind
• 14:13
  of
• 14:13
  a
• 14:14
  servant
• 14:14
  leader
• 14:14
  and
• 14:14
  saying,
• 14:15
  I've
• 14:15
  been
• 14:15
  there,
• 14:16
  I've
• 14:16
  seen
• 14:16
  exactly
• 14:17
  what
• 14:17
  you're
• 14:17
  going
• 14:17
  through.
• 14:18
  You
• 14:18
  know,
• 14:18
  you're
• 14:18
  growing
• 14:18
  a
• 14:18
  new
• 14:18
  business
• 14:19
  and
• 14:19
  you're
• 14:19
  going
• 14:19
  through
• 14:20
  a
• 14:20
  divorce
• 14:20
  and
• 14:20
  you
• 14:21
  got
• 14:21
  kids.
• 14:21
  I'm
• 14:22
  going
• 14:22
  to
• 14:22
  step
• 14:22
  in
• 14:22
  because
• 14:23
  I've
• 14:23
  done
• 14:23
  that
• 14:23
  too.
• 14:24
  So
• 14:25
  that's
• 14:25
  the
• 14:25
  re
• 14:25
  energizing
• 14:26
  phase.
• 14:27
  Well,
• 14:28
  and
• 14:28
  so,
• 14:28
  you
• 14:28
  know,
• 14:28
  one
• 14:29
  of
• 14:29
  the
• 14:29
  things
• 14:29
  I
• 14:29
  love
• 14:29
  about
• 14:29
  this
• 14:30
  is
• 14:32
  as
• 14:33
  a
• 14:33
  leader,
• 14:33
  we're
• 14:33
  going
• 14:34
  to
• 14:34
  go
• 14:34
  through
• 14:34
  these
• 14:34
  things.
• 14:35
  And
• 14:35
  so
• 14:35
  we
• 14:35
  need
• 14:36
  to
• 14:36
  nurture
• 14:36
  our
• 14:36
  own
• 14:37
  reactions
• 14:38
  and
• 14:38
  look
• 14:39
  to
• 14:39
  reframe
• 14:40
  the
• 14:40
  things
• 14:40
  that
• 14:41
  we
• 14:41
  can't
• 14:41
  see
• 14:41
  anything
• 14:41
  good
• 14:42
  in
• 14:42
  and,
• 14:43
  and
• 14:43
  then,
• 14:43
  you
• 14:43
  know,
• 14:44
  honor
• 14:44
  and
• 14:45
  re
• 14:45
  energize
• 14:45
  ourselves.
• 14:46
  But
• 14:47
  so
• 14:48
  often
• 14:48
  our
• 14:49
  team
• 14:50
  will
• 14:50
  go
• 14:50
  through
• 14:51
  things
• 14:51
  and
• 14:52
  if
• 14:52
  we
• 14:52
  can
• 14:53
  help
• 14:53
  them
• 14:54
  see
• 14:55
  what
• 14:55
  they've
• 14:56
  just
• 14:57
  uncovered,
• 14:58
  like,
• 14:58
  wow,
• 14:59
  you
• 14:59
  just
• 14:59
  went
• 14:59
  through
• 14:59
  something
• 15:00
  really
• 15:00
  hard.
• 15:02
  Right.
• 15:02
  I
• 15:02
  witnessed
• 15:03
  that.
• 15:03
  I
• 15:03
  witnessed
• 15:04
  your
• 15:04
  greatness.
• 15:05
  Right.
• 15:06
  And
• 15:06
  how
• 15:06
  what
• 15:07
  a
• 15:07
  refuel
• 15:08
  that
• 15:08
  is
• 15:09
  to
• 15:09
  be
• 15:09
  re
• 15:10
  energized
• 15:10
  by.
• 15:11
  I
• 15:12
  know
• 15:12
  you've
• 15:12
  been
• 15:13
  dealing
• 15:13
  with
• 15:13
  this
• 15:14
  divorce
• 15:14
  at
• 15:14
  home
• 15:15
  or
• 15:15
  this
• 15:15
  sick
• 15:15
  child
• 15:16
  at
• 15:16
  home,
• 15:17
  and
• 15:18
  I
• 15:18
  watched
• 15:18
  you
• 15:19
  come
• 15:19
  to
• 15:19
  work
• 15:19
  every
• 15:19
  day.
• 15:20
  I
• 15:21
  watched
• 15:21
  you
• 15:21
  make
• 15:21
  it
• 15:22
  happen
• 15:22
  even
• 15:22
  still.
• 15:23
  And
• 15:24
  I
• 15:24
  just
• 15:24
  honor
• 15:25
  that.
• 15:25
  Like,
• 15:25
  how
• 15:25
  re
• 15:26
  energizing
• 15:26
  is
• 15:27
  that?
• 15:27
  And
• 15:27
  that's
• 15:27
  a,
• 15:28
  you
• 15:28
  know,
• 15:28
  five
• 15:28
  minute
• 15:29
  conversation.
• 15:30
  Absolutely.
• 15:31
  Yeah.
• 15:31
  Yeah.
• 15:32
  We,
• 15:33
  we
• 15:33
  want
• 15:33
  to
• 15:33
  be
• 15:33
  acknowledged
• 15:34
  in
• 15:34
  our
• 15:34
  pain.
• 15:34
  I
• 15:34
  think
• 15:35
  most
• 15:35
  of
• 15:35
  us,
• 15:35
  we
• 15:35
  don't
• 15:36
  want
• 15:36
  to
• 15:36
  be
• 15:36
  pitied.
• 15:37
  We
• 15:37
  don't
• 15:37
  want
• 15:37
  to
• 15:37
  be
• 15:37
  looked
• 15:38
  upon
• 15:38
  in
• 15:39
  that
• 15:39
  way.
• 15:39
  But
• 15:40
  just
• 15:40
  a
• 15:40
  simple
• 15:40
  acknowledgment
• 15:41
  is,
• 15:41
  I
• 15:41
  understand
• 15:41
  you're
• 15:41
  going
• 15:42
  through
• 15:42
  something,
• 15:43
  makes
• 15:43
  a
• 15:43
  world
• 15:43
  of
• 15:44
  difference.
• 15:44
  Yeah.
• 15:46
  So
• 15:46
  workforce
• 15:47
  burnout
• 15:48
  is
• 15:48
  a
• 15:48
  big
• 15:49
  topic
• 15:49
  in
• 15:50
  healthcare.
• 15:51
  It's
• 15:51
  a
• 15:51
  big
• 15:51
  topic
• 15:52
  in
• 15:52
  probably
• 15:53
  every
• 15:53
  area.
• 15:54
  Right.
• 15:54
  You
• 15:54
  get
• 15:54
  to
• 15:55
  a
• 15:55
  point
• 15:55
  where
• 15:55
  you're
• 15:55
  just
• 15:56
  burned
• 15:56
  out.
• 15:57
  Entrepreneurs
• 15:58
  all
• 15:58
  the
• 15:58
  time,
• 15:59
  especially
• 15:59
  ones
• 15:59
  who've
• 16:00
  been
• 16:00
  doing
• 16:00
  it
• 16:00
  for
• 16:00
  a
• 16:00
  while,
• 16:01
  are
• 16:02
  often
• 16:03
  burned
• 16:03
  out.
• 16:05
  So
• 16:05
  it's
• 16:05
  a
• 16:05
  challenge
• 16:06
  for
• 16:06
  any
• 16:06
  kind
• 16:07
  of
• 16:07
  a
• 16:07
  growing
• 16:07
  company.
• 16:08
  So
• 16:09
  what
• 16:09
  are
• 16:09
  some
• 16:09
  practical
• 16:10
  steps
• 16:11
  that
• 16:11
  visionary
• 16:12
  women
• 16:13
  founders
• 16:13
  and
• 16:14
  leaders
• 16:14
  can
• 16:15
  take
• 16:16
  to
• 16:16
  re
• 16:16
  energize
• 16:17
  themselves
• 16:18
  and
• 16:18
  their
• 16:18
  teams?
• 16:21
  Most
• 16:21
  important
• 16:22
  things
• 16:22
  when
• 16:22
  we
• 16:22
  talk
• 16:22
  about
• 16:23
  burnout,
• 16:24
  is
• 16:24
  really
• 16:25
  looking
• 16:25
  at
• 16:25
  the
• 16:25
  tasks
• 16:26
  that
• 16:26
  are
• 16:27
  burning
• 16:27
  you
• 16:27
  out.
• 16:28
  What
• 16:28
  is
• 16:28
  it?
• 16:28
  What
• 16:28
  is
• 16:28
  it
• 16:29
  specifically
• 16:30
  that
• 16:31
  is
• 16:31
  making
• 16:32
  you
• 16:32
  uncomfortable,
• 16:33
  making
• 16:33
  you
• 16:33
  not
• 16:33
  want
• 16:33
  to
• 16:34
  show
• 16:34
  up?
• 16:34
  I
• 16:35
  know
• 16:35
  what
• 16:35
  those
• 16:35
  tasks
• 16:36
  are
• 16:36
  for
• 16:36
  me
• 16:37
  personally,
• 16:38
  and
• 16:38
  when
• 16:38
  I
• 16:38
  start
• 16:39
  feeling
• 16:39
  that,
• 16:39
  I
• 16:39
  also
• 16:40
  know
• 16:40
  the
• 16:40
  tasks
• 16:40
  that
• 16:41
  Energize
• 16:41
  me.
• 16:42
  So
• 16:42
  if
• 16:43
  I
• 16:43
  can
• 16:43
  get
• 16:44
  away
• 16:44
  from
• 16:45
  those
• 16:45
  draining
• 16:46
  tasks,
• 16:46
  which
• 16:46
  are
• 16:46
  usually
• 16:47
  repetitive
• 16:47
  or,
• 16:48
  you
• 16:48
  know,
• 16:49
  things
• 16:49
  that
• 16:49
  just
• 16:50
  have
• 16:50
  to
• 16:50
  be
• 16:50
  done,
• 16:51
  and
• 16:51
  I
• 16:51
  can
• 16:52
  set
• 16:52
  aside
• 16:52
  some
• 16:52
  space
• 16:53
  for
• 16:53
  creativity.
• 16:55
  Excuse
• 16:56
  me.
• 16:57
  Bless
• 16:57
  you.
• 16:57
  I'm
• 16:58
  energized
• 16:58
  because
• 16:59
  creativity,
• 17:00
  you
• 17:00
  know,
• 17:01
  sparks
• 17:01
  me
• 17:01
  and
• 17:01
  it
• 17:02
  keeps
• 17:02
  me
• 17:02
  going.
• 17:03
  So
• 17:03
  I'm
• 17:03
  gonna
• 17:03
  let
• 17:03
  you
• 17:04
  ask
• 17:05
  one
• 17:05
  more
• 17:05
  question
• 17:05
  and
• 17:05
  how
• 17:06
  that
• 17:06
  looks
• 17:06
  in
• 17:06
  your
• 17:06
  life,
• 17:06
  because
• 17:07
  I'm
• 17:07
  going
• 17:07
  to
• 17:07
  take
• 17:07
  a
• 17:07
  drink
• 17:07
  of
• 17:07
  water.
• 17:08
  Of
• 17:08
  course.
• 17:09
  Of
• 17:09
  course.
• 17:09
  Of
• 17:09
  course.
• 17:10
  Yeah.
• 17:10
  No,
• 17:10
  I
• 17:10
  think
• 17:11
  that
• 17:12
  burnout
• 17:13
  is
• 17:13
  a
• 17:13
  big
• 17:14
  thing,
• 17:14
  right?
• 17:14
  I've
• 17:15
  experienced
• 17:15
  it
• 17:15
  at
• 17:16
  different
• 17:16
  moments,
• 17:17
  and
• 17:17
  for
• 17:18
  sure,
• 17:20
  Covid
• 17:21
  was
• 17:21
  a
• 17:21
  perfect
• 17:21
  moment,
• 17:22
  right,
• 17:22
  where
• 17:24
  we
• 17:24
  watched
• 17:25
  our
• 17:26
  teams.
• 17:27
  I
• 17:27
  watched
• 17:28
  my
• 17:28
  team
• 17:28
  feel
• 17:30
  the
• 17:30
  challenge
• 17:30
  of
• 17:31
  having
• 17:31
  to
• 17:31
  go
• 17:31
  back
• 17:31
  into
• 17:32
  the
• 17:32
  field
• 17:33
  and
• 17:33
  feeling
• 17:34
  afraid.
• 17:35
  And
• 17:36
  some
• 17:36
  of
• 17:36
  them,
• 17:37
  my
• 17:37
  nurses,
• 17:38
  were
• 17:38
  working
• 17:38
  for
• 17:39
  skilled
• 17:39
  nursing
• 17:39
  facilities
• 17:40
  where
• 17:40
  it
• 17:40
  was
• 17:40
  just
• 17:41
  overflowing
• 17:42
  with
• 17:43
  COVID
• 17:44
  and
• 17:45
  they
• 17:45
  were
• 17:45
  really
• 17:46
  worried
• 17:46
  about
• 17:46
  then
• 17:47
  taking
• 17:47
  it
• 17:47
  into
• 17:48
  the
• 17:48
  home
• 17:48
  of
• 17:48
  a
• 17:49
  medically
• 17:49
  fragile
• 17:50
  child
• 17:51
  on
• 17:51
  a
• 17:51
  vent
• 17:51
  or,
• 17:51
  you
• 17:52
  know,
• 17:52
  with
• 17:52
  a
• 17:52
  trach
• 17:53
  and,
• 17:54
  you
• 17:54
  know,
• 17:54
  with
• 17:54
  respiratory
• 17:55
  challenges.
• 17:56
  Really,
• 17:56
  really
• 17:56
  worried
• 17:57
  to
• 17:57
  do
• 17:57
  that.
• 17:58
  So.
• 17:58
  And
• 17:59
  then
• 17:59
  we
• 17:59
  had
• 17:59
  PPE
• 18:00
  challenges,
• 18:00
  right?
• 18:01
  So.
• 18:01
  So
• 18:01
  really,
• 18:02
  as
• 18:02
  a
• 18:02
  leader,
• 18:03
  I
• 18:03
  remember.
• 18:03
  I
• 18:03
  remember
• 18:04
  going
• 18:05
  back
• 18:05
  to
• 18:05
  the
• 18:05
  drawing
• 18:06
  board
• 18:06
  of,
• 18:06
  like,
• 18:07
  what
• 18:07
  is
• 18:07
  my
• 18:08
  core
• 18:08
  purpose?
• 18:08
  What
• 18:09
  is
• 18:09
  the
• 18:09
  core
• 18:09
  purpose
• 18:10
  of
• 18:10
  the
• 18:10
  business?
• 18:11
  Like,
• 18:11
  we
• 18:11
  are
• 18:11
  here
• 18:12
  to
• 18:12
  provide
• 18:12
  remarkable
• 18:13
  care.
• 18:13
  You
• 18:14
  know,
• 18:14
  you
• 18:14
  people
• 18:15
  are
• 18:15
  heroes.
• 18:15
  Let's
• 18:15
  get,
• 18:16
  you
• 18:16
  know,
• 18:16
  go
• 18:17
  out
• 18:17
  into
• 18:17
  the
• 18:17
  world.
• 18:18
  And,
• 18:18
  you
• 18:18
  know,
• 18:19
  and
• 18:19
  meanwhile,
• 18:19
  we
• 18:20
  were,
• 18:20
  you
• 18:21
  know,
• 18:21
  I
• 18:22
  had
• 18:22
  Tyvek
• 18:23
  suits
• 18:23
  made
• 18:23
  for
• 18:23
  everybody.
• 18:24
  You
• 18:24
  know,
• 18:24
  I
• 18:25
  had
• 18:25
  a
• 18:26
  group
• 18:26
  of
• 18:26
  ladies
• 18:26
  come
• 18:27
  over
• 18:27
  and
• 18:27
  they
• 18:27
  all
• 18:27
  made
• 18:28
  masks,
• 18:29
  right?
• 18:29
  And
• 18:30
  we
• 18:30
  had.
• 18:31
  Had
• 18:31
  them
• 18:31
  taken
• 18:31
  out
• 18:31
  to
• 18:32
  the
• 18:32
  house,
• 18:32
  shuffled
• 18:32
  out
• 18:33
  to
• 18:33
  the
• 18:33
  houses
• 18:34
  every
• 18:34
  week.
• 18:34
  We
• 18:34
  brought
• 18:35
  cookies,
• 18:35
  and,
• 18:36
  you
• 18:36
  know,
• 18:36
  we
• 18:36
  brought
• 18:37
  different
• 18:37
  things
• 18:37
  to
• 18:37
  sort
• 18:38
  of
• 18:38
  say
• 18:38
  we.
• 18:38
  We
• 18:39
  got
• 18:39
  your
• 18:39
  back.
• 18:41
  So
• 18:42
  I
• 18:42
  think,
• 18:42
  you
• 18:42
  know,
• 18:43
  it's
• 18:44
  always
• 18:44
  on
• 18:45
  us,
• 18:45
  and
• 18:45
  it's
• 18:45
  in
• 18:45
  those
• 18:46
  moments
• 18:46
  of
• 18:47
  the
• 18:47
  biggest
• 18:48
  challenge
• 18:48
  when
• 18:48
  we
• 18:48
  really
• 18:49
  need
• 18:49
  to
• 18:49
  lean
• 18:50
  into
• 18:50
  whatever
• 18:51
  our
• 18:51
  purpose
• 18:51
  is.
• 18:54
  I'm
• 18:54
  sorry
• 18:54
  about
• 18:54
  my
• 18:55
  coughing.
• 18:56
  No,
• 18:56
  I'm
• 18:56
  sorry.
• 18:57
  You're
• 18:57
  having.
• 18:58
  You're
• 18:58
  having
• 18:58
  a
• 18:58
  cold.
• 18:59
  I
• 18:59
  want
• 18:59
  to.
• 19:00
  I
• 19:00
  want
• 19:00
  to,
• 19:00
  like,
• 19:01
  make
• 19:01
  you
• 19:01
  some
• 19:01
  chicken
• 19:02
  soup.
• 19:02
  I'm
• 19:03
  80%
• 19:03
  better.
• 19:05
  But
• 19:05
  what
• 19:05
  I
• 19:06
  loved
• 19:06
  what
• 19:06
  you
• 19:06
  said
• 19:07
  about
• 19:07
  purpose
• 19:08
  and
• 19:08
  burnout,
• 19:10
  when
• 19:10
  we
• 19:10
  align
• 19:11
  and
• 19:11
  we
• 19:11
  fully
• 19:12
  know
• 19:12
  what
• 19:12
  that
• 19:12
  purpose
• 19:13
  is.
• 19:14
  I'll
• 19:15
  tell
• 19:15
  a
• 19:15
  quick
• 19:15
  story
• 19:16
  about
• 19:16
  my
• 19:16
  daughter.
• 19:17
  When
• 19:18
  she
• 19:18
  did
• 19:18
  turn
• 19:18
  five,
• 19:19
  and
• 19:19
  it
• 19:19
  was
• 19:19
  supposed
• 19:20
  to
• 19:20
  be
• 19:21
  the
• 19:21
  year
• 19:21
  I
• 19:21
  went
• 19:21
  back
• 19:22
  to
• 19:22
  work
• 19:22
  and
• 19:22
  I
• 19:22
  wasn't
• 19:23
  going
• 19:23
  to
• 19:23
  get
• 19:23
  to.
• 19:24
  That
• 19:24
  wasn't
• 19:24
  going
• 19:24
  to
• 19:25
  happen.
• 19:25
  I
• 19:26
  called
• 19:26
  it
• 19:26
  my
• 19:26
  school
• 19:27
  bus
• 19:27
  moment.
• 19:28
  It
• 19:28
  was
• 19:28
  the
• 19:28
  moment
• 19:29
  the
• 19:29
  school
• 19:29
  bus
• 19:29
  pulled
• 19:30
  up
• 19:30
  and
• 19:30
  all
• 19:31
  my
• 19:31
  other
• 19:31
  children
• 19:31
  got
• 19:32
  on
• 19:32
  it
• 19:33
  and
• 19:33
  this
• 19:33
  would
• 19:33
  have
• 19:33
  been
• 19:34
  the
• 19:34
  year
• 19:34
  that
• 19:34
  she
• 19:34
  was
• 19:34
  supposed
• 19:35
  to
• 19:35
  go
• 19:35
  to
• 19:35
  school.
• 19:36
  And
• 19:37
  I
• 19:37
  remember
• 19:37
  just
• 19:37
  feeling
• 19:38
  sorry
• 19:38
  for
• 19:38
  myself.
• 19:39
  And
• 19:39
  I'm
• 19:39
  like,
• 19:40
  all
• 19:40
  right,
• 19:40
  I'm
• 19:40
  going
• 19:40
  to
• 19:40
  go
• 19:40
  down
• 19:40
  to
• 19:40
  Starbucks,
• 19:41
  pick
• 19:42
  myself
• 19:42
  up.
• 19:43
  And
• 19:43
  yet
• 19:43
  there
• 19:43
  were
• 19:44
  all
• 19:44
  the
• 19:44
  other
• 19:44
  moms
• 19:44
  who
• 19:44
  had
• 19:45
  just
• 19:45
  loaded
• 19:46
  kids
• 19:46
  on
• 19:46
  the
• 19:46
  school
• 19:46
  bus.
• 19:47
  And
• 19:48
  I
• 19:48
  told
• 19:49
  myself,
• 19:49
  stop
• 19:49
  it.
• 19:50
  You've
• 19:50
  made
• 19:51
  it
• 19:51
  five
• 19:51
  years.
• 19:51
  She's
• 19:52
  beautiful.
• 19:52
  Part
• 19:52
  of
• 19:52
  your
• 19:52
  life,
• 19:54
  what's
• 19:54
  your
• 19:54
  purpose
• 19:55
  going
• 19:55
  to
• 19:55
  be?
• 19:55
  I
• 19:55
  asked
• 19:56
  myself
• 19:56
  the
• 19:56
  hard
• 19:57
  question,
• 19:57
  because
• 19:59
  fear
• 19:59
  is
• 20:00
  one
• 20:00
  of
• 20:00
  those
• 20:00
  things
• 20:00
  that
• 20:00
  can
• 20:01
  come
• 20:01
  in
• 20:01
  and
• 20:01
  stop
• 20:02
  us,
• 20:02
  and
• 20:02
  fear
• 20:03
  is
• 20:03
  that
• 20:03
  thing
• 20:04
  that
• 20:04
  can
• 20:05
  drain
• 20:05
  us
• 20:05
  of
• 20:05
  energy
• 20:06
  quicker
• 20:06
  than
• 20:07
  anything
• 20:07
  else.
• 20:08
  But
• 20:08
  I
• 20:08
  was
• 20:08
  having.
• 20:09
  I
• 20:09
  was
• 20:09
  allowing
• 20:10
  fear
• 20:10
  to
• 20:10
  come
• 20:10
  in.
• 20:11
  And
• 20:11
  so
• 20:11
  I
• 20:11
  said,
• 20:11
  no,
• 20:12
  what
• 20:13
  is
• 20:13
  your
• 20:13
  purpose?
• 20:13
  And
• 20:14
  it
• 20:14
  just
• 20:14
  became
• 20:14
  very
• 20:14
  clear.
• 20:15
  It's
• 20:15
  like,
• 20:15
  be
• 20:15
  her
• 20:15
  voice.
• 20:16
  That's
• 20:16
  going
• 20:17
  to
• 20:17
  be
• 20:17
  your
• 20:17
  new
• 20:17
  purpose.
• 20:18
  You
• 20:18
  know,
• 20:18
  you're
• 20:18
  not
• 20:18
  going
• 20:19
  back
• 20:19
  to
• 20:19
  work.
• 20:19
  You're
• 20:19
  not
• 20:20
  going
• 20:20
  back
• 20:20
  to
• 20:20
  corporate,
• 20:21
  that
• 20:21
  thing
• 20:21
  you
• 20:21
  wanted
• 20:22
  to
• 20:22
  do.
• 20:22
  You
• 20:23
  have
• 20:23
  a
• 20:23
  new
• 20:23
  purpose.
• 20:24
  Be
• 20:24
  her
• 20:24
  voice.
• 20:24
  And
• 20:25
  then
• 20:25
  I
• 20:25
  launched
• 20:25
  this
• 20:26
  professional
• 20:26
  speaking
• 20:27
  career,
• 20:27
  and
• 20:28
  I
• 20:28
  get
• 20:28
  to,
• 20:28
  you
• 20:28
  know,
• 20:29
  listen
• 20:29
  to
• 20:29
  other
• 20:30
  people's
• 20:30
  stories
• 20:31
  and,
• 20:31
  And.
• 20:31
  And
• 20:32
  be
• 20:32
  that
• 20:32
  force
• 20:33
  that
• 20:33
  helps
• 20:34
  them,
• 20:34
  you
• 20:35
  know,
• 20:35
  get
• 20:35
  over
• 20:35
  the
• 20:35
  fear.
• 20:36
  So
• 20:36
  purpose
• 20:37
  is
• 20:37
  so
• 20:37
  important.
• 20:38
  And
• 20:38
  that
• 20:38
  in
• 20:39
  my
• 20:39
  new
• 20:40
  keynote,
• 20:40
  you
• 20:40
  know,
• 20:40
  joy,
• 20:41
  Joel.
• 20:41
  When
• 20:41
  I
• 20:41
  talk
• 20:41
  about
• 20:41
  joy,
• 20:42
  it's
• 20:43
  about
• 20:43
  purpose
• 20:43
  and
• 20:44
  gratitude
• 20:44
  and
• 20:44
  loyalty
• 20:45
  and
• 20:45
  how
• 20:45
  those
• 20:45
  things
• 20:46
  can
• 20:46
  build
• 20:46
  joy
• 20:47
  in
• 20:47
  any
• 20:47
  culture.
• 20:48
  So
• 20:48
  I
• 20:48
  love
• 20:49
  it.
• 20:49
  I
• 20:49
  love
• 20:49
  it
• 20:49
  when
• 20:49
  you
• 20:49
  talk
• 20:50
  purpose
• 20:50
  and
• 20:51
  I
• 20:51
  don't.
• 20:51
  Sometimes
• 20:52
  we
• 20:52
  glance
• 20:52
  over,
• 20:53
  oh,
• 20:53
  it's
• 20:53
  our
• 20:53
  purpose.
• 20:54
  That's
• 20:54
  our
• 20:54
  purpose.
• 20:54
  But
• 20:55
  really
• 20:55
  tapping
• 20:55
  into
• 20:56
  that
• 20:56
  and
• 20:56
  helping
• 20:57
  your
• 20:57
  teams
• 20:57
  understand
• 20:58
  what
• 20:59
  that
• 20:59
  purpose
• 20:59
  is
• 21:00
  so
• 21:00
  important.
• 21:01
  Naming
• 21:02
  it,
• 21:02
  right?
• 21:03
  Naming
• 21:04
  it.
• 21:04
  It's
• 21:04
  super
• 21:04
  important
• 21:05
  to
• 21:06
  name
• 21:06
  it.
• 21:07
  So
• 21:08
  often
• 21:08
  when
• 21:08
  I.
• 21:09
  When
• 21:10
  I
• 21:10
  meet
• 21:10
  with
• 21:10
  founders,
• 21:11
  they'll
• 21:11
  say,
• 21:11
  oh,
• 21:11
  we
• 21:12
  have
• 21:12
  a
• 21:12
  purpose
• 21:12
  and
• 21:12
  we
• 21:12
  have
• 21:13
  values.
• 21:13
  And
• 21:14
  I'll
• 21:14
  say,
• 21:14
  well,
• 21:14
  tell
• 21:14
  me
• 21:14
  what.
• 21:15
  What
• 21:15
  are
• 21:15
  they?
• 21:16
  And
• 21:16
  if
• 21:17
  you
• 21:17
  cannot
• 21:17
  name
• 21:18
  them,
• 21:18
  I
• 21:18
  am
• 21:19
  certain
• 21:19
  that
• 21:20
  there
• 21:20
  is
• 21:20
  misalignment
• 21:21
  on
• 21:21
  your
• 21:21
  team.
• 21:22
  I
• 21:22
  am
• 21:22
  certain,
• 21:23
  because
• 21:24
  if
• 21:24
  you
• 21:24
  don't
• 21:25
  know,
• 21:25
  and
• 21:25
  sometimes
• 21:26
  it's
• 21:26
  even.
• 21:27
  They
• 21:27
  haven't
• 21:28
  written
• 21:28
  it
• 21:28
  down
• 21:28
  ever,
• 21:29
  and
• 21:29
  they
• 21:29
  still
• 21:30
  think
• 21:30
  they
• 21:30
  have
• 21:30
  one.
• 21:31
  And
• 21:31
  this
• 21:31
  is
• 21:31
  one
• 21:31
  of
• 21:31
  the
• 21:32
  founders.
• 21:33
  Founders
• 21:33
  need
• 21:34
  to.
• 21:34
  To
• 21:34
  embody
• 21:35
  this.
• 21:35
  This
• 21:35
  is
• 21:35
  something
• 21:36
  the
• 21:36
  corporate
• 21:37
  understands
• 21:37
  better,
• 21:37
  that
• 21:38
  you
• 21:38
  need
• 21:38
  to
• 21:38
  write
• 21:38
  things
• 21:39
  down
• 21:39
  and
• 21:39
  things
• 21:39
  need
• 21:39
  to
• 21:40
  be
• 21:40
  systematized.
• 21:42
  But
• 21:43
  so
• 21:43
  you
• 21:43
  talked
• 21:43
  about.
• 21:43
  Okay,
• 21:44
  so
• 21:44
  I
• 21:44
  want
• 21:44
  to
• 21:44
  talk
• 21:45
  about
• 21:45
  joy
• 21:45
  Jolt
• 21:46
  and
• 21:46
  purpose
• 21:47
  and
• 21:47
  gratitude
• 21:48
  and
• 21:48
  joy.
• 21:49
  Because
• 21:51
  I
• 21:51
  have
• 21:52
  so
• 21:52
  much
• 21:53
  belief
• 21:54
  that
• 21:54
  if
• 21:55
  you
• 21:55
  can
• 21:55
  cultivate
• 21:56
  these
• 21:56
  in
• 21:57
  your.
• 21:58
  In
• 21:59
  your
• 21:59
  culture
• 22:00
  for
• 22:00
  your.
• 22:00
  For
• 22:01
  your
• 22:01
  teams,
• 22:02
  there's
• 22:03
  nothing
• 22:04
  in
• 22:04
  the
• 22:04
  world
• 22:05
  that
• 22:05
  you
• 22:05
  can't
• 22:05
  do.
• 22:06
  And
• 22:06
  it
• 22:06
  Sort
• 22:06
  of
• 22:07
  doesn't
• 22:07
  even
• 22:07
  matter.
• 22:08
  You
• 22:08
  want
• 22:08
  to
• 22:08
  achieve
• 22:09
  things,
• 22:09
  obviously,
• 22:10
  but
• 22:11
  it
• 22:11
  creates
• 22:12
  a
• 22:12
  whole
• 22:12
  new
• 22:13
  way
• 22:13
  of
• 22:13
  interacting.
• 22:15
  And
• 22:16
  so
• 22:16
  tell
• 22:16
  us
• 22:16
  about
• 22:16
  purpose,
• 22:17
  gratitude
• 22:17
  and
• 22:18
  joy
• 22:18
  and,
• 22:18
  and
• 22:19
  how
• 22:19
  that
• 22:19
  all
• 22:19
  comes
• 22:20
  together.
• 22:20
  Your.
• 22:20
  Your
• 22:21
  philosophy
• 22:21
  around
• 22:22
  how
• 22:22
  to
• 22:22
  do
• 22:22
  that
• 22:23
  in
• 22:23
  your.
• 22:23
  And
• 22:24
  I
• 22:24
  know
• 22:24
  you
• 22:24
  talk
• 22:24
  about.
• 22:24
  Enjoy.
• 22:25
  Joel.
• 22:28
  To
• 22:28
  equate
• 22:29
  it
• 22:29
  to
• 22:29
  like,
• 22:29
  a
• 22:29
  cup
• 22:29
  of
• 22:30
  coffee.
• 22:30
  A
• 22:30
  cup
• 22:30
  of
• 22:30
  coffee
• 22:31
  is
• 22:31
  made
• 22:31
  up
• 22:31
  of
• 22:32
  three
• 22:32
  things.
• 22:32
  Beans,
• 22:33
  water,
• 22:33
  and
• 22:34
  heat.
• 22:35
  So
• 22:35
  the
• 22:35
  whole
• 22:35
  thing
• 22:36
  has
• 22:36
  a
• 22:36
  theme
• 22:36
  of.
• 22:36
  Of
• 22:37
  coffee.
• 22:37
  Because
• 22:37
  I
• 22:37
  love
• 22:38
  Starbucks.
• 22:39
  Some
• 22:39
  A
• 22:39
  big
• 22:40
  Starbucks
• 22:40
  fan,
• 22:40
  been
• 22:41
  a
• 22:41
  part
• 22:41
  of
• 22:41
  my
• 22:41
  life.
• 22:42
  But
• 22:43
  the
• 22:43
  beans,
• 22:43
  I
• 22:44
  like
• 22:44
  to
• 22:44
  say,
• 22:44
  you
• 22:44
  know,
• 22:45
  coffee
• 22:46
  beans
• 22:46
  are
• 22:46
  just
• 22:46
  meant
• 22:47
  to
• 22:47
  make
• 22:47
  one
• 22:48
  thing.
• 22:48
  It's
• 22:48
  not
• 22:48
  like
• 22:49
  corn.
• 22:49
  That
• 22:49
  is
• 22:50
  the
• 22:50
  most
• 22:50
  abundant
• 22:50
  crop.
• 22:51
  And
• 22:51
  it
• 22:51
  can
• 22:51
  be
• 22:51
  made
• 22:51
  into,
• 22:52
  you
• 22:52
  know,
• 22:52
  hundreds
• 22:53
  of
• 22:53
  different
• 22:53
  things.
• 22:54
  It's
• 22:54
  just
• 22:54
  one
• 22:55
  thing.
• 22:56
  So
• 22:56
  what
• 22:56
  is
• 22:56
  that
• 22:57
  one
• 22:57
  thing?
• 22:57
  And
• 22:57
  we
• 22:58
  get
• 22:58
  kind
• 22:58
  of,
• 22:58
  you
• 22:59
  know,
• 22:59
  hung
• 22:59
  up
• 22:59
  on
• 22:59
  it.
• 23:00
  Like,
• 23:00
  it
• 23:00
  has
• 23:00
  to
• 23:00
  be
• 23:01
  too
• 23:01
  big
• 23:02
  by
• 23:02
  me
• 23:03
  just
• 23:03
  saying
• 23:04
  my
• 23:04
  purpose
• 23:05
  is
• 23:05
  to
• 23:05
  be
• 23:05
  her
• 23:06
  voice.
• 23:06
  My
• 23:06
  purpose
• 23:07
  is
• 23:07
  still
• 23:07
  to
• 23:07
  be
• 23:07
  my
• 23:08
  daughter's
• 23:08
  voice.
• 23:08
  She's
• 23:09
  not
• 23:09
  with
• 23:09
  us
• 23:09
  anymore.
• 23:09
  But
• 23:10
  what
• 23:10
  she
• 23:10
  taught
• 23:11
  others,
• 23:11
  you
• 23:12
  know,
• 23:12
  just
• 23:12
  in
• 23:12
  her
• 23:12
  simple
• 23:13
  life,
• 23:14
  it's
• 23:14
  still
• 23:15
  my
• 23:15
  purpose.
• 23:16
  So.
• 23:16
  But
• 23:17
  in
• 23:17
  an
• 23:17
  organization,
• 23:19
  there's
• 23:20
  great
• 23:20
  research
• 23:20
  done
• 23:21
  by
• 23:21
  Kearney
• 23:22
  Consulting,
• 23:22
  and
• 23:23
  it's
• 23:23
  all
• 23:23
  on
• 23:23
  joy
• 23:24
  at
• 23:24
  work.
• 23:25
  The
• 23:25
  former
• 23:26
  CEO
• 23:26
  actually
• 23:27
  wrote
• 23:27
  a
• 23:27
  book
• 23:27
  called
• 23:27
  Joy
• 23:28
  at
• 23:28
  Work.
• 23:29
  And
• 23:29
  there
• 23:29
  is
• 23:30
  a
• 23:30
  gap.
• 23:30
  There's
• 23:30
  a
• 23:30
  joy
• 23:31
  gap.
• 23:31
  90%
• 23:32
  of
• 23:32
  people
• 23:32
  believe
• 23:33
  there
• 23:33
  should
• 23:33
  be
• 23:33
  some
• 23:34
  degree
• 23:34
  of
• 23:34
  joy
• 23:34
  at
• 23:34
  work,
• 23:35
  whereas
• 23:35
  only
• 23:36
  about,
• 23:36
  you
• 23:36
  know,
• 23:36
  40%
• 23:37
  experience
• 23:38
  joy
• 23:38
  at
• 23:38
  work.
• 23:39
  And
• 23:40
  how
• 23:41
  do
• 23:41
  we
• 23:41
  build
• 23:42
  joy
• 23:42
  on
• 23:43
  teams
• 23:43
  is
• 23:44
  we
• 23:44
  show
• 23:44
  them
• 23:45
  how.
• 23:46
  How
• 23:46
  does
• 23:46
  their
• 23:47
  role
• 23:47
  in
• 23:47
  the
• 23:48
  purpose
• 23:48
  of
• 23:48
  this
• 23:48
  organization
• 23:49
  make
• 23:50
  a
• 23:50
  difference?
• 23:51
  And
• 23:51
  if
• 23:52
  somebody's
• 23:52
  not
• 23:53
  understanding
• 23:54
  how
• 23:54
  their
• 23:54
  role
• 23:54
  makes
• 23:55
  a
• 23:55
  difference,
• 23:56
  they
• 23:56
  don't
• 23:56
  have
• 23:56
  a
• 23:56
  lot
• 23:57
  of,
• 23:57
  you
• 23:57
  know,
• 23:57
  reason
• 23:58
  to
• 23:58
  show
• 23:58
  up
• 23:58
  each
• 23:59
  day
• 23:59
  or
• 23:59
  feel
• 23:59
  that
• 24:00
  joy.
• 24:00
  And
• 24:01
  then
• 24:01
  there's,
• 24:01
  of
• 24:01
  course,
• 24:02
  loyalty.
• 24:02
  To
• 24:03
  build
• 24:03
  loyalty,
• 24:04
  I
• 24:04
  like
• 24:04
  to
• 24:04
  say
• 24:05
  in
• 24:06
  a
• 24:06
  cup
• 24:06
  of
• 24:06
  coffee,
• 24:06
  you
• 24:06
  want
• 24:07
  to
• 24:07
  get
• 24:07
  the
• 24:07
  impurities
• 24:08
  out
• 24:08
  of
• 24:08
  the
• 24:08
  water.
• 24:09
  Starbucks
• 24:09
  triple
• 24:09
  filters
• 24:10
  their
• 24:10
  water.
• 24:11
  So
• 24:11
  in
• 24:11
  our
• 24:12
  organizations,
• 24:12
  we
• 24:13
  want
• 24:13
  to
• 24:13
  get
• 24:13
  the
• 24:13
  impurities
• 24:14
  out.
• 24:15
  And
• 24:15
  some
• 24:15
  of
• 24:15
  those
• 24:16
  impurities
• 24:16
  look
• 24:16
  like
• 24:17
  incivility
• 24:17
  or
• 24:18
  lack
• 24:18
  of
• 24:18
  communication
• 24:19
  or
• 24:20
  just,
• 24:20
  you
• 24:20
  know,
• 24:21
  managerial
• 24:22
  level
• 24:22
  that
• 24:23
  don't
• 24:23
  understand
• 24:24
  how
• 24:24
  to
• 24:24
  manage
• 24:25
  people.
• 24:25
  Those
• 24:26
  are
• 24:26
  some
• 24:26
  of
• 24:26
  the
• 24:26
  impurities.
• 24:27
  So
• 24:27
  look
• 24:28
  for
• 24:28
  those
• 24:29
  and
• 24:29
  build
• 24:29
  more
• 24:30
  loyalty
• 24:31
  on
• 24:31
  a
• 24:32
  team.
• 24:32
  Because
• 24:32
  people
• 24:32
  want
• 24:33
  to
• 24:33
  work
• 24:33
  for
• 24:33
  people
• 24:33
  they
• 24:34
  like
• 24:34
  and
• 24:34
  then
• 24:35
  find
• 24:35
  these
• 24:35
  gratitude.
• 24:35
  And
• 24:36
  we
• 24:36
  kind
• 24:36
  of
• 24:36
  touched
• 24:36
  on
• 24:36
  this,
• 24:37
  I
• 24:37
  think,
• 24:37
  a
• 24:37
  little
• 24:37
  bit
• 24:37
  like,
• 24:37
  we
• 24:38
  need
• 24:38
  to
• 24:38
  show
• 24:38
  that
• 24:39
  we
• 24:39
  appreciate
• 24:40
  what
• 24:40
  somebody
• 24:41
  does
• 24:41
  or
• 24:41
  we
• 24:41
  appreciate
• 24:42
  that
• 24:42
  they
• 24:42
  are
• 24:43
  going
• 24:43
  through
• 24:43
  something
• 24:43
  difficult.
• 24:44
  Just
• 24:45
  constantly
• 24:45
  looking
• 24:46
  for
• 24:46
  those
• 24:46
  ways
• 24:46
  that
• 24:46
  we
• 24:47
  can
• 24:47
  be
• 24:47
  grateful
• 24:48
  for
• 24:48
  People
• 24:48
  who
• 24:48
  work
• 24:49
  for
• 24:49
  us.
• 24:49
  And
• 24:49
  if
• 24:49
  you
• 24:49
  happen
• 24:49
  to
• 24:50
  be
• 24:50
  a
• 24:50
  solopreneur
• 24:51
  and
• 24:51
  you're
• 24:51
  listening
• 24:51
  to
• 24:52
  this
• 24:53
  constantly
• 24:53
  being
• 24:53
  grateful
• 24:54
  for
• 24:54
  your
• 24:54
  journey
• 24:55
  and
• 24:55
  in
• 24:55
  how
• 24:55
  you
• 24:55
  show
• 24:56
  up
• 24:56
  every
• 24:56
  day
• 24:57
  that
• 24:57
  you
• 24:57
  are,
• 24:58
  you
• 24:58
  know,
• 24:58
  making
• 24:58
  a
• 24:58
  difference
• 24:59
  in
• 24:59
  someone's
• 24:59
  life.
• 25:01
  Oh.
• 25:01
  So
• 25:02
  Kathy,
• 25:02
  there's
• 25:02
  so
• 25:02
  much
• 25:03
  to
• 25:03
  unpack
• 25:03
  here.
• 25:05
  First
• 25:05
  of
• 25:05
  all,
• 25:05
  I'm
• 25:05
  going
• 25:06
  to
• 25:06
  say
• 25:06
  that
• 25:08
  one
• 25:08
  of
• 25:08
  the
• 25:09
  great
• 25:09
  marks
• 25:10
  of
• 25:10
  a
• 25:10
  leader,
• 25:11
  I
• 25:11
  think
• 25:11
  is
• 25:11
  being
• 25:12
  able
• 25:12
  to
• 25:12
  tell
• 25:13
  a
• 25:13
  very
• 25:14
  simple
• 25:15
  story
• 25:16
  over
• 25:17
  and
• 25:17
  over
• 25:17
  and
• 25:17
  over
• 25:18
  again
• 25:18
  and
• 25:19
  keep
• 25:19
  using
• 25:20
  the
• 25:20
  same
• 25:20
  references
• 25:21
  and
• 25:21
  bringing
• 25:22
  it
• 25:22
  back
• 25:22
  to
• 25:22
  everything.
• 25:23
  And
• 25:24
  you
• 25:24
  do
• 25:24
  that
• 25:24
  so
• 25:24
  well.
• 25:25
  So
• 25:25
  I,
• 25:25
  I've
• 25:26
  seen
• 25:26
  you
• 25:26
  do
• 25:26
  your,
• 25:27
  your
• 25:27
  longer
• 25:28
  talk
• 25:29
  on
• 25:29
  joy
• 25:30
  and
• 25:30
  this,
• 25:31
  this
• 25:31
  idea,
• 25:32
  no
• 25:32
  joke,
• 25:33
  she
• 25:33
  talks
• 25:33
  about
• 25:33
  Starbucks,
• 25:34
  she
• 25:34
  weaves
• 25:35
  Starbucks
• 25:35
  into
• 25:35
  her
• 25:36
  whole
• 25:36
  story
• 25:38
  and
• 25:39
  in,
• 25:39
  in
• 25:39
  it's
• 25:40
  part
• 25:40
  of
• 25:40
  her
• 25:40
  big,
• 25:41
  you
• 25:41
  know,
• 25:41
  journey
• 25:42
  and,
• 25:42
  and,
• 25:43
  and
• 25:43
  then
• 25:43
  to
• 25:43
  of
• 25:44
  course
• 25:44
  take
• 25:44
  that
• 25:44
  same
• 25:45
  reference
• 25:45
  and
• 25:46
  put
• 25:46
  it
• 25:46
  into
• 25:47
  your
• 25:48
  Joy.
• 25:48
  And
• 25:48
  I
• 25:48
  think
• 25:48
  about
• 25:49
  your
• 25:49
  book
• 25:50
  with,
• 25:50
  with
• 25:50
  the
• 25:50
  beans
• 25:51
  and
• 25:51
  the
• 25:51
  heat
• 25:52
  and
• 25:52
  the
• 25:52
  water.
• 25:53
  And
• 25:53
  so
• 25:53
  as
• 25:54
  a
• 25:54
  founder,
• 25:54
  I
• 25:54
  think
• 25:55
  it's
• 25:55
  so
• 25:55
  important
• 25:56
  to,
• 25:56
  to
• 25:57
  come
• 25:57
  up
• 25:57
  with
• 25:57
  those
• 25:58
  stories,
• 25:58
  to
• 25:59
  come
• 25:59
  up
• 25:59
  with
• 25:59
  those
• 26:00
  true
• 26:00
  analogies
• 26:01
  that
• 26:02
  you
• 26:02
  can
• 26:02
  then
• 26:02
  bring
• 26:03
  forth.
• 26:04
  So
• 26:04
  this
• 26:04
  idea.
• 26:05
  So
• 26:05
  now
• 26:05
  I'm
• 26:06
  going
• 26:06
  to
• 26:06
  remember
• 26:07
  these
• 26:07
  three
• 26:08
  things,
• 26:08
  Joy,
• 26:09
  and
• 26:09
  I'm
• 26:10
  going
• 26:10
  to
• 26:10
  remember
• 26:11
  loyalty.
• 26:12
  Right.
• 26:12
  And
• 26:13
  I'm
• 26:13
  remember
• 26:13
  the
• 26:14
  importance
• 26:14
  of
• 26:15
  gratitude
• 26:15
  because
• 26:15
  you
• 26:15
  just,
• 26:16
  just
• 26:16
  made
• 26:16
  it
• 26:17
  so
• 26:17
  simple
• 26:17
  with
• 26:17
  the
• 26:17
  process
• 26:18
  of
• 26:18
  creating
• 26:19
  coffee
• 26:20
  and,
• 26:20
  and
• 26:21
  what
• 26:21
  those
• 26:21
  pieces
• 26:21
  are.
• 26:22
  And
• 26:22
  now
• 26:22
  I
• 26:22
  have
• 26:22
  a
• 26:22
  way
• 26:23
  to
• 26:23
  latch
• 26:23
  onto
• 26:23
  it.
• 26:24
  So,
• 26:24
  so
• 26:24
  I,
• 26:24
  I
• 26:25
  really
• 26:25
  appreciate
• 26:25
  that.
• 26:26
  The
• 26:26
  other
• 26:26
  thing
• 26:26
  I,
• 26:27
  I
• 26:27
  want
• 26:27
  to
• 26:28
  really
• 26:28
  touch
• 26:28
  on
• 26:29
  is
• 26:29
  that
• 26:31
  Joy,
• 26:32
  it
• 26:32
  isn't
• 26:33
  about
• 26:33
  giving
• 26:34
  people
• 26:34
  cookies
• 26:35
  and
• 26:35
  candy
• 26:36
  all
• 26:36
  day
• 26:36
  long.
• 26:37
  It's
• 26:38
  not
• 26:38
  about
• 26:38
  taking
• 26:38
  them
• 26:39
  bowling,
• 26:39
  although
• 26:40
  that
• 26:40
  can
• 26:40
  be
• 26:40
  a
• 26:41
  nice
• 26:41
  thing
• 26:41
  to
• 26:41
  do.
• 26:42
  Right.
• 26:42
  The
• 26:43
  joy
• 26:43
  comes
• 26:44
  from
• 26:44
  meaning
• 26:44
  and
• 26:45
  purpose,
• 26:46
  from
• 26:46
  being
• 26:47
  able
• 26:47
  to
• 26:47
  contribute
• 26:48
  and
• 26:48
  have
• 26:49
  add
• 26:49
  value
• 26:50
  to
• 26:50
  be,
• 26:50
  you
• 26:50
  know,
• 26:51
  and,
• 26:51
  and
• 26:51
  so
• 26:52
  sometimes
• 26:53
  I
• 26:53
  think
• 26:53
  we
• 26:53
  miss
• 26:53
  the
• 26:53
  mark
• 26:54
  on
• 26:54
  that
• 26:54
  as
• 26:55
  leaders.
• 26:55
  Do
• 26:56
  you
• 26:56
  want
• 26:56
  to
• 26:56
  say
• 26:56
  more
• 26:56
  about
• 26:57
  that.
• 27:00
  To
• 27:00
  that?
• 27:01
  Not
• 27:01
  only
• 27:01
  do
• 27:01
  we
• 27:01
  miss
• 27:02
  the
• 27:02
  mark,
• 27:03
  but
• 27:04
  we
• 27:04
  forget
• 27:05
  how
• 27:05
  important
• 27:06
  the
• 27:06
  human
• 27:06
  connection
• 27:07
  is
• 27:08
  in
• 27:08
  that
• 27:09
  building
• 27:09
  of
• 27:09
  Joy.
• 27:10
  I
• 27:10
  mean
• 27:10
  we
• 27:10
  want
• 27:11
  as
• 27:11
  humans,
• 27:12
  even
• 27:12
  though
• 27:13
  we're
• 27:13
  moving
• 27:13
  into
• 27:13
  this
• 27:14
  AI
• 27:14
  world
• 27:15
  and
• 27:15
  it's
• 27:15
  getting,
• 27:16
  you
• 27:16
  know,
• 27:16
  it's
• 27:17
  very
• 27:17
  interesting,
• 27:18
  the
• 27:18
  whole
• 27:18
  thing's
• 27:18
  very
• 27:18
  interesting.
• 27:19
  And
• 27:19
  we
• 27:19
  don't
• 27:20
  maybe
• 27:20
  don't
• 27:21
  need
• 27:21
  as
• 27:21
  many
• 27:21
  people
• 27:21
  around
• 27:22
  us
• 27:22
  and
• 27:22
  we
• 27:23
  can
• 27:23
  have
• 27:23
  an
• 27:23
  AI
• 27:23
  friend.
• 27:25
  People
• 27:26
  thrive
• 27:26
  and
• 27:27
  feel
• 27:27
  joy
• 27:27
  when
• 27:28
  they're
• 27:28
  connected
• 27:28
  to
• 27:28
  another
• 27:29
  human.
• 27:29
  And
• 27:30
  even
• 27:30
  friends
• 27:31
  and
• 27:31
  people
• 27:31
  I
• 27:31
  know
• 27:32
  who
• 27:32
  are
• 27:32
  the
• 27:32
  most
• 27:32
  introverted,
• 27:33
  they
• 27:33
  still
• 27:34
  want
• 27:34
  that
• 27:34
  connection
• 27:35
  with
• 27:36
  someone.
• 27:36
  Maybe
• 27:36
  it's
• 27:36
  just
• 27:37
  a
• 27:37
  one
• 27:37
  on
• 27:37
  one
• 27:37
  connection,
• 27:38
  but
• 27:39
  realizing
• 27:40
  that
• 27:40
  even
• 27:40
  on
• 27:40
  Your
• 27:41
  team,
• 27:41
  they're
• 27:42
  there
• 27:42
  to
• 27:43
  build
• 27:43
  a
• 27:43
  connection,
• 27:44
  not
• 27:45
  just
• 27:45
  do
• 27:45
  the
• 27:45
  work.
• 27:45
  So
• 27:46
  I
• 27:46
  say
• 27:46
  you
• 27:47
  get
• 27:47
  to
• 27:47
  know
• 27:47
  them.
• 27:47
  You
• 27:48
  said
• 27:48
  bowling.
• 27:48
  Yeah.
• 27:49
  Might
• 27:49
  not
• 27:49
  bring
• 27:49
  joy,
• 27:50
  but
• 27:50
  it
• 27:50
  might
• 27:50
  bring
• 27:51
  a
• 27:51
  connection
• 27:52
  that
• 27:52
  then
• 27:52
  they
• 27:52
  can
• 27:53
  remember
• 27:54
  the
• 27:54
  next
• 27:54
  time.
• 27:54
  Like,
• 27:54
  I
• 27:55
  didn't
• 27:55
  know
• 27:55
  they
• 27:56
  got
• 27:56
  to
• 27:56
  do
• 27:56
  that
• 27:56
  project.
• 27:57
  I
• 27:57
  don't
• 27:57
  want
• 27:57
  to
• 27:57
  do
• 27:57
  that
• 27:58
  project.
• 27:58
  Oh,
• 27:59
  but
• 27:59
  just
• 27:59
  if
• 28:00
  they
• 28:00
  already
• 28:00
  have
• 28:00
  a
• 28:00
  connection,
• 28:01
  it
• 28:01
  makes
• 28:01
  things
• 28:01
  a
• 28:02
  lot
• 28:02
  easier.
• 28:02
  Yeah,
• 28:03
  that
• 28:03
  is
• 28:03
  so
• 28:04
  true.
• 28:04
  And
• 28:04
  sometimes
• 28:05
  it's
• 28:05
  in
• 28:05
  those
• 28:05
  after
• 28:05
  hours
• 28:06
  moments
• 28:06
  that
• 28:07
  you
• 28:07
  break
• 28:07
  down
• 28:07
  those
• 28:08
  barriers
• 28:08
  between
• 28:09
  one
• 28:09
  another.
• 28:10
  You
• 28:10
  start
• 28:10
  to
• 28:10
  see
• 28:10
  each
• 28:11
  other
• 28:11
  a
• 28:11
  little
• 28:12
  more
• 28:12
  human.
• 28:13
  Like,
• 28:14
  the
• 28:14
  other
• 28:14
  thing
• 28:15
  I
• 28:15
  thought
• 28:15
  was
• 28:15
  interesting
• 28:16
  you
• 28:16
  said
• 28:16
  right
• 28:17
  away
• 28:17
  about
• 28:17
  joy
• 28:18
  is
• 28:18
  that
• 28:20
  to
• 28:20
  look
• 28:20
  at
• 28:20
  what
• 28:20
  people
• 28:21
  are
• 28:21
  doing
• 28:21
  and
• 28:22
  is
• 28:22
  it.
• 28:23
  Is
• 28:23
  it
• 28:23
  aligned
• 28:24
  with
• 28:25
  their
• 28:25
  unique
• 28:26
  value,
• 28:27
  their
• 28:27
  unique
• 28:27
  abilities
• 28:28
  and
• 28:29
  you
• 28:30
  know,
• 28:30
  we
• 28:30
  can.
• 28:31
  If
• 28:31
  everybody
• 28:32
  was
• 28:32
  doing
• 28:32
  the
• 28:33
  work
• 28:34
  where
• 28:34
  they
• 28:34
  are
• 28:35
  best
• 28:35
  suited,
• 28:36
  their
• 28:36
  highest
• 28:37
  and
• 28:37
  best
• 28:37
  use,
• 28:38
  they.
• 28:39
  They're
• 28:39
  going
• 28:40
  to
• 28:40
  do
• 28:41
  more
• 28:41
  for
• 28:41
  the
• 28:42
  organization
• 28:42
  and
• 28:42
  they're
• 28:43
  also
• 28:43
  going
• 28:43
  to
• 28:44
  feel
• 28:44
  better.
• 28:45
  Right.
• 28:46
  And
• 28:46
  that
• 28:46
  will,
• 28:46
  of
• 28:47
  course,
• 28:47
  hopefully
• 28:48
  make
• 28:48
  them
• 28:48
  want
• 28:48
  to
• 28:49
  stay
• 28:49
  longer.
• 28:49
  Right.
• 28:50
  So
• 28:50
  this
• 28:50
  loyalty
• 28:51
  piece
• 28:51
  also
• 28:51
  gets
• 28:52
  tied
• 28:52
  in.
• 28:53
  So
• 28:54
  all
• 28:54
  the
• 28:54
  impurities
• 28:55
  too.
• 28:55
  Right?
• 28:56
  Impurities.
• 28:56
  Got
• 28:57
  to
• 28:57
  look
• 28:57
  for
• 28:57
  those.
• 28:58
  Yeah.
• 28:58
  And
• 28:58
  if
• 28:59
  you're
• 28:59
  unsure
• 28:59
  what
• 29:00
  the
• 29:00
  impurities
• 29:01
  are
• 29:01
  in
• 29:01
  your
• 29:01
  organization
• 29:02
  or
• 29:02
  your
• 29:02
  team,
• 29:03
  ask.
• 29:04
  People
• 29:04
  will
• 29:04
  let
• 29:05
  you
• 29:05
  know
• 29:05
  with
• 29:06
  some
• 29:06
  degree
• 29:06
  of
• 29:06
  candor
• 29:07
  what
• 29:07
  they
• 29:07
  feel.
• 29:08
  I
• 29:08
  just
• 29:08
  did
• 29:09
  a
• 29:10
  session
• 29:11
  for
• 29:11
  actually
• 29:11
  a
• 29:12
  rural
• 29:12
  hospital.
• 29:13
  They
• 29:13
  have
• 29:13
  three
• 29:14
  locations.
• 29:15
  And
• 29:15
  we
• 29:15
  did
• 29:15
  that.
• 29:16
  We
• 29:16
  said,
• 29:16
  you
• 29:16
  know,
• 29:17
  and
• 29:18
  they
• 29:18
  were
• 29:18
  at
• 29:18
  tables
• 29:18
  and
• 29:19
  they
• 29:19
  had
• 29:19
  group
• 29:19
  discussion
• 29:20
  and
• 29:21
  boy,
• 29:21
  I
• 29:21
  heard
• 29:21
  it.
• 29:21
  You
• 29:22
  know,
• 29:22
  I
• 29:22
  don't
• 29:22
  know
• 29:22
  if
• 29:22
  they
• 29:22
  were
• 29:22
  letting
• 29:23
  their
• 29:23
  CEO,
• 29:24
  who
• 29:24
  was
• 29:24
  in
• 29:25
  the
• 29:25
  room
• 29:25
  and,
• 29:26
  and
• 29:26
  the
• 29:26
  chief
• 29:26
  human
• 29:27
  resource
• 29:27
  officer
• 29:27
  necessarily
• 29:28
  know
• 29:29
  what
• 29:29
  they
• 29:29
  were
• 29:30
  saying,
• 29:30
  but
• 29:30
  I
• 29:30
  heard
• 29:30
  it
• 29:31
  and
• 29:31
  I
• 29:31
  did
• 29:31
  report
• 29:31
  back.
• 29:32
  Like,
• 29:32
  you
• 29:32
  have
• 29:33
  a
• 29:33
  lot
• 29:33
  of
• 29:33
  people
• 29:33
  saying
• 29:34
  you're
• 29:34
  siloed
• 29:34
  and
• 29:34
  you're
• 29:34
  communic.
• 29:35
  Education
• 29:36
  is
• 29:36
  not,
• 29:37
  you
• 29:37
  know,
• 29:38
  where
• 29:38
  they
• 29:38
  want
• 29:38
  it
• 29:38
  to
• 29:38
  be.
• 29:39
  So
• 29:40
  people
• 29:40
  will
• 29:41
  tell
• 29:41
  you
• 29:42
  you
• 29:42
  have.
• 29:42
  To
• 29:42
  be
• 29:42
  brave,
• 29:43
  right.
• 29:43
  To.
• 29:43
  To
• 29:44
  ask
• 29:44
  and
• 29:44
  be
• 29:44
  willing
• 29:45
  to
• 29:45
  change.
• 29:45
  Don't
• 29:46
  ask
• 29:46
  if
• 29:47
  you're
• 29:47
  not
• 29:47
  gonna.
• 29:48
  If
• 29:48
  you're
• 29:48
  not
• 29:48
  willing
• 29:48
  to
• 29:48
  change
• 29:49
  too.
• 29:49
  Right.
• 29:50
  Because
• 29:50
  now
• 29:50
  you've
• 29:50
  really
• 29:51
  busted
• 29:51
  loyalty.
• 29:52
  Right.
• 29:52
  In
• 29:53
  correct.
• 29:54
  And.
• 29:55
  And
• 29:55
  trust.
• 29:55
  Yeah.
• 29:56
  Seth.
• 29:57
  So
• 29:57
  that's
• 29:58
  the
• 29:58
  other
• 29:58
  topic
• 29:58
  I
• 29:59
  was
• 29:59
  hoping
• 29:59
  we
• 29:59
  could
• 29:59
  talk
• 30:00
  about
• 30:00
  today,
• 30:00
  is
• 30:01
  as,
• 30:01
  how
• 30:01
  important
• 30:02
  trust
• 30:03
  is.
• 30:03
  And
• 30:04
  it's.
• 30:04
  I
• 30:04
  know
• 30:04
  it's
• 30:04
  a
• 30:05
  conversation
• 30:06
  that
• 30:06
  you
• 30:06
  have
• 30:07
  a
• 30:07
  lot.
• 30:07
  When
• 30:07
  you
• 30:08
  do
• 30:08
  keynotes,
• 30:08
  you
• 30:08
  have
• 30:09
  a
• 30:09
  lot
• 30:09
  of
• 30:09
  topics
• 30:09
  on
• 30:09
  trust.
• 30:10
  So
• 30:11
  why
• 30:11
  is,
• 30:12
  why
• 30:12
  is
• 30:12
  trust
• 30:13
  critical
• 30:13
  to
• 30:13
  retaining
• 30:14
  and
• 30:14
  energizing
• 30:15
  teams?
• 30:15
  And
• 30:16
  how
• 30:16
  can
• 30:16
  leaders
• 30:16
  do
• 30:17
  better
• 30:17
  fostering
• 30:18
  it?
• 30:18
  And
• 30:18
  what
• 30:19
  are
• 30:19
  we
• 30:19
  doing
• 30:20
  that
• 30:20
  unconsciously,
• 30:21
  you
• 30:22
  know,
• 30:22
  thwarts
• 30:23
  it.
• 30:25
  You're
• 30:25
  correct.
• 30:26
  That
• 30:26
  is
• 30:27
  another
• 30:27
  session
• 30:27
  I
• 30:27
  do.
• 30:27
  It's
• 30:28
  called
• 30:28
  unlock
• 30:28
  trust.
• 30:29
  The
• 30:29
  winning
• 30:29
  combination
• 30:30
  to
• 30:30
  retain
• 30:31
  and
• 30:31
  energize
• 30:32
  teams.
• 30:32
  Because
• 30:33
  people
• 30:33
  will
• 30:34
  leave
• 30:34
  so
• 30:34
  quickly
• 30:35
  if
• 30:35
  they
• 30:36
  do
• 30:36
  not
• 30:36
  trust.
• 30:37
  And
• 30:37
  they
• 30:38
  won't
• 30:38
  give.
• 30:38
  They
• 30:38
  won't
• 30:39
  give
• 30:39
  them
• 30:39
  themselves
• 30:40
  if
• 30:40
  they
• 30:40
  don't
• 30:40
  trust.
• 30:41
  So
• 30:41
  there's
• 30:41
  actually,
• 30:42
  you
• 30:42
  know,
• 30:43
  transparency,
• 30:44
  I
• 30:44
  like
• 30:44
  to
• 30:44
  say,
• 30:44
  is.
• 30:45
  Well,
• 30:46
  I
• 30:46
  think
• 30:46
  that's
• 30:46
  number
• 30:46
  two
• 30:47
  in,
• 30:47
  in
• 30:48
  importance.
• 30:48
  Communication
• 30:49
  obviously
• 30:50
  is
• 30:50
  tops.
• 30:51
  People
• 30:51
  want
• 30:52
  to
• 30:52
  know
• 30:52
  information,
• 30:53
  but
• 30:53
  transparency
• 30:54
  is
• 30:54
  a
• 30:54
  little
• 30:54
  bit
• 30:55
  different.
• 30:55
  Transparency
• 30:56
  is
• 30:57
  not
• 30:57
  just
• 30:57
  the
• 30:57
  information,
• 30:58
  but.
• 30:58
  But
• 30:58
  it's
• 30:59
  the
• 30:59
  why
• 31:00
  behind
• 31:00
  the
• 31:01
  information.
• 31:03
  Why
• 31:03
  did
• 31:03
  I
• 31:04
  make
• 31:04
  that
• 31:04
  decision?
• 31:04
  Because
• 31:05
  we
• 31:05
  can
• 31:05
  talk
• 31:05
  about.
• 31:06
  Well,
• 31:06
  that
• 31:06
  decision's
• 31:07
  made
• 31:07
  and
• 31:07
  there's
• 31:08
  your
• 31:08
  information.
• 31:09
  But
• 31:09
  if
• 31:09
  I
• 31:09
  don't
• 31:09
  have
• 31:10
  the
• 31:10
  why,
• 31:11
  I
• 31:11
  don't
• 31:11
  feel
• 31:12
  like
• 31:12
  I'm
• 31:12
  part
• 31:12
  of
• 31:12
  the
• 31:13
  team.
• 31:13
  I
• 31:13
  don't
• 31:13
  feel
• 31:14
  like
• 31:15
  everything's
• 31:15
  being
• 31:15
  truthful.
• 31:17
  So
• 31:17
  I
• 31:17
  do
• 31:17
  like
• 31:17
  to
• 31:17
  say
• 31:18
  transparency
• 31:18
  is
• 31:19
  one
• 31:19
  of
• 31:19
  the,
• 31:19
  the
• 31:19
  big
• 31:20
  ones.
• 31:20
  And
• 31:20
  then
• 31:20
  of
• 31:20
  course,
• 31:21
  you
• 31:21
  know,
• 31:22
  civility
• 31:23
  and
• 31:24
  several
• 31:24
  others
• 31:25
  that
• 31:25
  I,
• 31:25
  I
• 31:25
  talk
• 31:25
  about.
• 31:26
  I'm
• 31:26
  not
• 31:26
  like
• 31:27
  having
• 31:27
  a
• 31:27
  little
• 31:27
  brain.
• 31:28
  But
• 31:28
  I
• 31:28
  do
• 31:28
  believe
• 31:29
  that
• 31:29
  trust
• 31:30
  will
• 31:31
  leave
• 31:31
  you
• 31:32
  if
• 31:32
  you
• 31:32
  can
• 31:33
  build
• 31:33
  it
• 31:33
  up.
• 31:34
  It's
• 31:34
  one
• 31:34
  of
• 31:34
  the
• 31:34
  most
• 31:34
  important
• 31:35
  things.
• 31:35
  I,
• 31:35
  I
• 31:36
  had
• 31:36
  a
• 31:36
  friend
• 31:37
  who
• 31:37
  was
• 31:37
  a
• 31:38
  executive
• 31:39
  director
• 31:39
  at
• 31:40
  a
• 31:40
  senior
• 31:41
  housing
• 31:42
  facility.
• 31:43
  In
• 31:43
  her
• 31:43
  first
• 31:43
  year
• 31:44
  as
• 31:44
  the
• 31:44
  director,
• 31:44
  she
• 31:45
  desperately
• 31:46
  needed
• 31:46
  new
• 31:46
  carpet.
• 31:47
  It
• 31:47
  was
• 31:47
  worn.
• 31:48
  They're
• 31:48
  like,
• 31:48
  absolutely,
• 31:49
  it's
• 31:49
  in
• 31:49
  the
• 31:49
  budget.
• 31:49
  We're
• 31:49
  going
• 31:49
  to
• 31:50
  get
• 31:50
  it.
• 31:50
  And
• 31:50
  they
• 31:50
  had
• 31:50
  a
• 31:50
  lot
• 31:51
  of
• 31:51
  locations.
• 31:52
  Year
• 31:52
  number
• 31:52
  two.
• 31:53
  Oh,
• 31:53
  yeah,
• 31:54
  carpet.
• 31:54
  It's.
• 31:54
  It's
• 31:54
  on
• 31:55
  the
• 31:55
  budget.
• 31:55
  You're
• 31:55
  gon
• 31:56
  it.
• 31:56
  Year
• 31:56
  number
• 31:57
  three,
• 31:57
  still
• 31:58
  no
• 31:58
  carpet.
• 31:58
  She
• 31:58
  quit
• 31:59
  after
• 31:59
  four
• 31:59
  years.
• 31:59
  Like
• 32:00
  I'm
• 32:00
  getting,
• 32:01
  you
• 32:01
  know,
• 32:02
  cannot
• 32:02
  trust
• 32:03
  that
• 32:03
  they're
• 32:03
  going
• 32:03
  to
• 32:04
  come
• 32:04
  through
• 32:04
  on
• 32:04
  it.
• 32:04
  So
• 32:05
  actions
• 32:06
  must
• 32:06
  match,
• 32:07
  you
• 32:07
  know
• 32:07
  what
• 32:07
  we're
• 32:08
  saying
• 32:08
  as
• 32:08
  well.
• 32:09
  Absolutely.
• 32:10
  Right.
• 32:11
  So
• 32:11
  we
• 32:11
  have
• 32:11
  to
• 32:11
  be
• 32:11
  careful
• 32:12
  with
• 32:12
  that.
• 32:13
  Right.
• 32:13
  So
• 32:14
  our
• 32:14
  good
• 32:14
  intentions
• 32:15
  to
• 32:15
  promise
• 32:16
  something
• 32:17
  can
• 32:17
  go
• 32:17
  right
• 32:17
  down
• 32:18
  the
• 32:18
  drain.
• 32:18
  We're
• 32:19
  better
• 32:19
  off
• 32:19
  saying,
• 32:19
  I'm
• 32:20
  not
• 32:20
  sure
• 32:20
  I
• 32:20
  hear
• 32:21
  that.
• 32:21
  This
• 32:21
  is
• 32:21
  something
• 32:21
  you
• 32:22
  need.
• 32:23
  Right.
• 32:24
  So
• 32:25
  much
• 32:25
  better
• 32:25
  off
• 32:25
  to
• 32:26
  just.
• 32:26
  Yeah.
• 32:27
  Not,
• 32:27
  not
• 32:27
  just
• 32:28
  place
• 32:28
  a.
• 32:28
  But
• 32:29
  also
• 32:29
  just
• 32:29
  say,
• 32:29
  I,
• 32:30
  I
• 32:30
  don't
• 32:30
  have
• 32:30
  the
• 32:31
  answer
• 32:31
  right
• 32:31
  now.
• 32:32
  Let
• 32:32
  me
• 32:32
  circle
• 32:33
  back.
• 32:33
  And
• 32:33
  then
• 32:33
  I
• 32:33
  always
• 32:34
  say,
• 32:34
  say
• 32:34
  when.
• 32:35
  How
• 32:35
  long
• 32:35
  will
• 32:36
  it
• 32:36
  take
• 32:36
  before
• 32:37
  you
• 32:37
  get
• 32:37
  back?
• 32:37
  I
• 32:37
  will
• 32:37
  have
• 32:38
  an
• 32:38
  answer
• 32:38
  next
• 32:38
  week
• 32:39
  and
• 32:39
  then
• 32:39
  have
• 32:40
  the
• 32:40
  answer
• 32:40
  next
• 32:41
  week
• 32:41
  or
• 32:41
  else
• 32:41
  you
• 32:42
  are
• 32:42
  no
• 32:42
  longer
• 32:42
  trustworthy.
• 32:43
  Right.
• 32:44
  And,
• 32:44
  and
• 32:44
  if
• 32:44
  you
• 32:45
  don't
• 32:45
  have
• 32:46
  the
• 32:46
  answer,
• 32:47
  get
• 32:48
  back
• 32:48
  to
• 32:48
  them.
• 32:49
  I
• 32:49
  see
• 32:49
  that
• 32:50
  happen.
• 32:50
  Right.
• 32:51
  Like,
• 32:51
  okay,
• 32:51
  we
• 32:51
  can
• 32:52
  be,
• 32:52
  we,
• 32:52
  we
• 32:52
  can
• 32:52
  allow
• 32:53
  for
• 32:53
  the
• 32:53
  occasional
• 32:54
  miss
• 32:54
  on
• 32:54
  the
• 32:54
  timeline,
• 32:55
  but
• 32:56
  don't
• 32:56
  just
• 32:57
  not
• 32:57
  respond.
• 32:58
  Right.
• 32:59
  Like
• 33:00
  go
• 33:00
  back,
• 33:00
  say,
• 33:01
  I
• 33:01
  apologize,
• 33:02
  I'm
• 33:02
  not
• 33:02
  going
• 33:02
  to
• 33:02
  make
• 33:03
  the
• 33:03
  deadline
• 33:03
  that
• 33:04
  I
• 33:04
  committed
• 33:04
  to.
• 33:05
  As
• 33:05
  leaders,
• 33:06
  we,
• 33:06
  we
• 33:06
  have
• 33:06
  to
• 33:07
  hold
• 33:07
  ourselves
• 33:07
  really
• 33:08
  accountable
• 33:09
  for
• 33:09
  that
• 33:09
  kind
• 33:09
  of
• 33:09
  thing
• 33:11
  as
• 33:11
  founders.
• 33:12
  You
• 33:12
  know,
• 33:12
  Kathy,
• 33:13
  one
• 33:13
  of
• 33:13
  the
• 33:14
  things
• 33:14
  that
• 33:15
  make
• 33:16
  us
• 33:16
  unique
• 33:17
  is,
• 33:17
  is
• 33:18
  that
• 33:18
  we
• 33:18
  really
• 33:18
  can
• 33:18
  go
• 33:19
  out
• 33:19
  and
• 33:19
  start
• 33:19
  and
• 33:19
  do
• 33:19
  whatever.
• 33:20
  I
• 33:20
  mean,
• 33:20
  we
• 33:20
  can
• 33:21
  create
• 33:21
  cool
• 33:21
  things.
• 33:22
  But
• 33:22
  there's
• 33:23
  also
• 33:23
  the,
• 33:23
  the
• 33:23
  underbelly
• 33:24
  of
• 33:24
  that
• 33:24
  is
• 33:25
  that
• 33:25
  we
• 33:25
  don't
• 33:25
  like
• 33:25
  to
• 33:26
  be
• 33:26
  accountable.
• 33:28
  So,
• 33:29
  so
• 33:29
  we
• 33:30
  have
• 33:30
  to
• 33:30
  watch
• 33:30
  out
• 33:31
  for
• 33:31
  that
• 33:31
  because
• 33:32
  it's,
• 33:33
  it
• 33:33
  does
• 33:33
  erode
• 33:34
  trust
• 33:35
  as
• 33:36
  we're
• 33:36
  trying
• 33:36
  to,
• 33:37
  to
• 33:37
  build.
• 33:38
  Yes,
• 33:39
  absolutely.
• 33:39
  That's
• 33:40
  funny.
• 33:40
  Yes,
• 33:40
  we,
• 33:40
  we
• 33:41
  are
• 33:41
  entrepreneurs
• 33:41
  for
• 33:42
  reasons.
• 33:42
  Yes,
• 33:43
  yes,
• 33:43
  it's
• 33:44
  true.
• 33:44
  It's
• 33:44
  true.
• 33:45
  So
• 33:46
  with
• 33:46
  looking
• 33:46
  at
• 33:47
  the
• 33:47
  companies
• 33:47
  that
• 33:48
  you've
• 33:48
  worked
• 33:48
  with,
• 33:49
  what
• 33:49
  common
• 33:49
  traits
• 33:50
  or
• 33:50
  even
• 33:50
  practices
• 33:51
  set
• 33:51
  apart
• 33:52
  those
• 33:52
  that
• 33:53
  successfully
• 33:54
  adapt
• 33:55
  and
• 33:55
  thrive
• 33:56
  during
• 33:56
  disruptive,
• 33:58
  difficult
• 33:59
  events
• 33:59
  or
• 34:00
  times?
• 34:01
  Yeah,
• 34:01
  well,
• 34:02
  absolutely.
• 34:02
  I
• 34:02
  will
• 34:03
  give
• 34:03
  you
• 34:03
  a
• 34:04
  example
• 34:05
  from
• 34:06
  a
• 34:06
  company
• 34:06
  I
• 34:06
  worked
• 34:06
  with.
• 34:07
  And
• 34:07
  again,
• 34:07
  I
• 34:08
  do
• 34:08
  a
• 34:08
  lot
• 34:08
  of
• 34:08
  work
• 34:08
  in
• 34:09
  senior
• 34:09
  care
• 34:09
  and
• 34:10
  caregiving.
• 34:10
  And
• 34:11
  this
• 34:11
  was
• 34:11
  a
• 34:12
  large
• 34:12
  organization,
• 34:14
  but
• 34:15
  one
• 34:15
  location,
• 34:16
  they,
• 34:16
  they
• 34:16
  were
• 34:16
  residents
• 34:17
  for
• 34:17
  about
• 34:17
  400
• 34:19
  residents.
• 34:20
  And
• 34:21
  they
• 34:21
  actually
• 34:22
  did
• 34:22
  away
• 34:22
  with
• 34:23
  a
• 34:23
  division
• 34:25
  which
• 34:25
  was
• 34:26
  their
• 34:26
  home
• 34:26
  health
• 34:26
  care
• 34:27
  division.
• 34:27
  They
• 34:28
  did
• 34:28
  it
• 34:28
  all
• 34:28
  on
• 34:29
  their
• 34:29
  own
• 34:29
  and
• 34:29
  they
• 34:29
  were
• 34:29
  doing
• 34:30
  away
• 34:30
  with
• 34:30
  it.
• 34:31
  And
• 34:31
  the
• 34:31
  CEO
• 34:32
  came
• 34:32
  to
• 34:32
  me
• 34:32
  because
• 34:33
  we
• 34:33
  were
• 34:33
  in,
• 34:33
  we
• 34:33
  were
• 34:34
  in
• 34:34
  the
• 34:34
  middle
• 34:35
  of
• 34:35
  a
• 34:35
  six
• 34:35
  month
• 34:36
  program
• 34:36
  to
• 34:36
  train
• 34:37
  his
• 34:37
  leaders
• 34:38
  because
• 34:38
  unfortunately
• 34:39
  a
• 34:39
  lot
• 34:39
  of
• 34:39
  leaders
• 34:39
  get,
• 34:40
  get
• 34:40
  put
• 34:40
  into
• 34:41
  positions
• 34:41
  because
• 34:42
  they've
• 34:42
  done
• 34:43
  the
• 34:43
  position,
• 34:43
  but
• 34:44
  they
• 34:44
  haven't
• 34:44
  had
• 34:44
  the
• 34:44
  leadership
• 34:45
  skill
• 34:45
  set.
• 34:47
  And
• 34:47
  he
• 34:47
  said,
• 34:48
  I'm
• 34:48
  in
• 34:48
  trouble,
• 34:48
  I
• 34:49
  messed
• 34:50
  up.
• 34:50
  I
• 34:50
  said,
• 34:50
  what
• 34:50
  happened?
• 34:51
  Where'd
• 34:51
  it
• 34:51
  go
• 34:51
  wrong?
• 34:52
  He
• 34:52
  said,
• 34:52
  I
• 34:52
  did
• 34:52
  not
• 34:53
  adequately
• 34:54
  communicate
• 34:56
  why
• 34:56
  and
• 34:57
  it
• 34:57
  was
• 34:57
  a
• 34:58
  transparency
• 34:58
  issue
• 34:59
  and
• 35:00
  a
• 35:00
  trust
• 35:00
  issue.
• 35:01
  And
• 35:01
  so
• 35:01
  not
• 35:02
  only
• 35:02
  did
• 35:02
  he
• 35:02
  lose
• 35:03
  the
• 35:03
  trust
• 35:03
  of
• 35:03
  his
• 35:03
  team,
• 35:04
  but
• 35:04
  also
• 35:04
  the
• 35:05
  residents
• 35:05
  and
• 35:05
  their
• 35:06
  families
• 35:07
  because
• 35:07
  they
• 35:07
  were
• 35:07
  counting
• 35:08
  on
• 35:09
  the
• 35:09
  ability
• 35:10
  to
• 35:10
  have
• 35:10
  that
• 35:10
  home
• 35:11
  health
• 35:11
  aide
• 35:12
  come
• 35:12
  in
• 35:13
  in
• 35:13
  an
• 35:13
  assisted
• 35:13
  living
• 35:14
  situation.
• 35:15
  So
• 35:15
  it
• 35:16
  was
• 35:16
  all
• 35:16
  about
• 35:17
  that
• 35:17
  trust
• 35:18
  and
• 35:18
  transparency.
• 35:18
  So
• 35:19
  we
• 35:19
  did
• 35:19
  a
• 35:19
  little,
• 35:20
  you
• 35:20
  know,
• 35:21
  mind,
• 35:21
  you
• 35:21
  know,
• 35:22
  dump.
• 35:22
  I'm
• 35:22
  like,
• 35:22
  okay,
• 35:23
  well
• 35:23
  who's
• 35:23
  most
• 35:23
  upset
• 35:24
  and
• 35:24
  how
• 35:24
  can
• 35:25
  we
• 35:25
  work
• 35:25
  with
• 35:25
  that?
• 35:26
  And
• 35:26
  just
• 35:26
  had
• 35:26
  a
• 35:27
  lot
• 35:27
  of
• 35:27
  conversation
• 35:28
  around
• 35:28
  what
• 35:28
  is
• 35:28
  that
• 35:29
  piece
• 35:30
  of,
• 35:30
  not
• 35:30
  just
• 35:31
  information,
• 35:31
  but
• 35:31
  being
• 35:32
  transparent
• 35:32
  about
• 35:33
  the
• 35:33
  why.
• 35:34
  So
• 35:34
  that
• 35:35
  ended
• 35:35
  up
• 35:36
  being
• 35:36
  so
• 35:36
  much
• 35:37
  better.
• 35:37
  And
• 35:38
  he
• 35:39
  said,
• 35:39
  he
• 35:39
  said,
• 35:39
  I'm
• 35:40
  going
• 35:40
  to
• 35:40
  now
• 35:41
  lay
• 35:41
  out
• 35:42
  the
• 35:42
  plan
• 35:43
  for
• 35:43
  any
• 35:44
  changes
• 35:44
  ahead
• 35:45
  of
• 35:45
  time
• 35:45
  and
• 35:46
  really
• 35:46
  think
• 35:46
  about
• 35:46
  impact.
• 35:47
  He
• 35:47
  hadn't
• 35:47
  thought
• 35:47
  about
• 35:48
  the
• 35:48
  impact
• 35:48
  on,
• 35:49
  you
• 35:49
  know,
• 35:49
  this
• 35:50
  level,
• 35:50
  this
• 35:50
  level,
• 35:50
  this
• 35:51
  level.
• 35:51
  So
• 35:52
  when
• 35:52
  we
• 35:53
  work
• 35:53
  through
• 35:53
  that,
• 35:54
  I
• 35:54
  just,
• 35:55
  you
• 35:55
  know,
• 35:55
  number
• 35:55
  one
• 35:55
  and
• 35:56
  all,
• 35:56
  I
• 35:56
  think
• 35:56
  in
• 35:56
  all
• 35:57
  leadership
• 35:57
  situations
• 35:58
  is
• 35:58
  that
• 35:58
  Communication
• 35:59
  piece.
• 35:59
  And
• 35:59
  I
• 35:59
  see
• 35:59
  it
• 36:00
  over
• 36:00
  and
• 36:00
  over
• 36:00
  and
• 36:01
  over
• 36:01
  again.
• 36:01
  I
• 36:01
  always
• 36:02
  say
• 36:02
  it's
• 36:02
  the
• 36:02
  free
• 36:03
  one.
• 36:03
  It
• 36:03
  really
• 36:03
  doesn't
• 36:04
  cost
• 36:04
  a
• 36:04
  lot
• 36:04
  to
• 36:05
  communicate.
• 36:05
  Well,
• 36:06
  you
• 36:06
  just
• 36:06
  have
• 36:07
  to
• 36:07
  do
• 36:07
  it.
• 36:07
  It.
• 36:07
  Yeah.
• 36:08
  Have
• 36:08
  to
• 36:09
  do
• 36:09
  it.
• 36:09
  Right.
• 36:09
  And
• 36:09
  you
• 36:10
  have
• 36:10
  to
• 36:10
  think
• 36:10
  about
• 36:10
  all
• 36:11
  the
• 36:11
  people,
• 36:11
  all
• 36:11
  the
• 36:11
  constituents.
• 36:12
  Right.
• 36:13
  And
• 36:13
  what
• 36:13
  their
• 36:14
  worries
• 36:14
  and
• 36:14
  concerns
• 36:15
  are
• 36:15
  going
• 36:15
  to
• 36:15
  be.
• 36:15
  And
• 36:16
  sometimes
• 36:17
  it's
• 36:17
  not
• 36:17
  even.
• 36:17
  You
• 36:18
  can't
• 36:18
  just
• 36:18
  tell
• 36:18
  them
• 36:19
  once.
• 36:19
  No.
• 36:20
  No.
• 36:21
  And
• 36:22
  that
• 36:22
  same
• 36:22
  organization,
• 36:23
  when
• 36:24
  we
• 36:24
  dove
• 36:24
  a
• 36:25
  little
• 36:25
  deeper,
• 36:26
  their
• 36:26
  kind
• 36:26
  of
• 36:26
  corporate
• 36:27
  culture
• 36:27
  on
• 36:28
  returning
• 36:28
  an
• 36:28
  email
• 36:29
  was
• 36:30
  a
• 36:30
  week.
• 36:30
  I'm
• 36:31
  like,
• 36:31
  a
• 36:31
  week
• 36:31
  is
• 36:32
  not.
• 36:32
  If
• 36:32
  is
• 36:32
  not
• 36:33
  good.
• 36:33
  That's,
• 36:33
  you
• 36:34
  know,
• 36:34
  I'm
• 36:34
  sorry
• 36:34
  if
• 36:34
  you
• 36:35
  might
• 36:35
  have
• 36:35
  to
• 36:35
  do
• 36:35
  it
• 36:35
  at
• 36:35
  night
• 36:36
  or,
• 36:36
  you
• 36:36
  know,
• 36:37
  whatever
• 36:38
  a
• 36:38
  weak
• 36:38
  response
• 36:39
  time
• 36:39
  is,
• 36:40
  in
• 36:40
  my
• 36:40
  opinion,
• 36:41
  unless
• 36:41
  it's
• 36:41
  just,
• 36:42
  you
• 36:42
  know,
• 36:42
  someone
• 36:43
  asking
• 36:43
  you
• 36:43
  to
• 36:43
  a
• 36:44
  party
• 36:44
  or
• 36:44
  something.
• 36:44
  But
• 36:44
  if
• 36:45
  it
• 36:45
  is
• 36:45
  a.
• 36:45
  If
• 36:45
  it
• 36:46
  is
• 36:46
  a
• 36:46
  critical
• 36:47
  situation,
• 36:48
  a
• 36:48
  week
• 36:48
  is
• 36:48
  too
• 36:49
  long.
• 36:50
  Right.
• 36:50
  Again,
• 36:50
  there's.
• 36:51
  It's
• 36:51
  eroding
• 36:52
  that
• 36:52
  trust
• 36:52
  and.
• 36:53
  And
• 36:53
  that
• 36:53
  loyalty.
• 36:54
  And
• 36:54
  then
• 36:54
  you
• 36:54
  set
• 36:54
  this
• 36:55
  example,
• 36:55
  too.
• 36:56
  That.
• 36:58
  That
• 36:59
  it's
• 36:59
  nothing
• 36:59
  is
• 37:00
  that
• 37:00
  urgent
• 37:00
  or
• 37:00
  important.
• 37:01
  Right?
• 37:02
  Great.
• 37:02
  What
• 37:03
  if
• 37:03
  it's
• 37:03
  a
• 37:03
  customer?
• 37:04
  You
• 37:04
  know,
• 37:04
  so.
• 37:05
  Exactly.
• 37:06
  Right.
• 37:06
  We're
• 37:07
  team.
• 37:07
  I
• 37:07
  always.
• 37:08
  I
• 37:08
  always.
• 37:09
  I
• 37:09
  am
• 37:09
  of
• 37:09
  the
• 37:10
  elk.
• 37:10
  That
• 37:13
  my
• 37:13
  most
• 37:13
  important
• 37:14
  customer
• 37:14
  is
• 37:14
  my
• 37:15
  employee.
• 37:16
  Right.
• 37:16
  Like,
• 37:17
  that's.
• 37:17
  That's
• 37:18
  my
• 37:18
  most
• 37:18
  important
• 37:18
  customer.
• 37:19
  Because
• 37:19
  I'm
• 37:19
  not
• 37:19
  the
• 37:20
  one
• 37:20
  out
• 37:20
  there
• 37:20
  doing
• 37:20
  this
• 37:21
  stuff.
• 37:21
  Like,
• 37:22
  you
• 37:22
  know,
• 37:22
  like,
• 37:22
  I'm
• 37:23
  not
• 37:23
  the
• 37:23
  nurse.
• 37:23
  I'm
• 37:23
  not
• 37:23
  the
• 37:24
  home
• 37:24
  and
• 37:24
  health
• 37:24
  aide,
• 37:24
  or,
• 37:25
  you
• 37:25
  know,
• 37:26
  if.
• 37:26
  If
• 37:26
  you're
• 37:27
  in
• 37:27
  design
• 37:27
  work,
• 37:28
  you
• 37:28
  know,
• 37:28
  or
• 37:28
  you're
• 37:28
  in
• 37:29
  bakery
• 37:30
  work,
• 37:30
  whatever,
• 37:31
  you're
• 37:31
  not
• 37:31
  the
• 37:31
  one
• 37:32
  who's
• 37:32
  hopefully
• 37:32
  doing
• 37:33
  all
• 37:33
  of.
• 37:33
  All
• 37:33
  of
• 37:34
  it.
• 37:34
  And
• 37:35
  so
• 37:35
  for
• 37:36
  me,
• 37:36
  it's
• 37:36
  always
• 37:36
  taking
• 37:37
  care
• 37:37
  of
• 37:37
  those
• 37:37
  people
• 37:38
  first
• 37:38
  and
• 37:39
  not
• 37:39
  responding.
• 37:40
  But
• 37:40
  I
• 37:40
  want
• 37:40
  to
• 37:41
  also
• 37:41
  say
• 37:41
  that
• 37:42
  it's
• 37:42
  really
• 37:42
  admirable
• 37:43
  that
• 37:44
  your
• 37:44
  client
• 37:45
  was
• 37:45
  honest
• 37:46
  and
• 37:46
  owned
• 37:47
  up
• 37:47
  to
• 37:47
  it,
• 37:47
  because
• 37:47
  that's
• 37:48
  how
• 37:48
  we
• 37:48
  change
• 37:50
  as
• 37:51
  a
• 37:51
  founder
• 37:52
  so
• 37:52
  often.
• 37:54
  Nothing
• 37:54
  is
• 37:54
  perfect.
• 37:55
  Like,
• 37:55
  if
• 37:56
  somebody
• 37:56
  came
• 37:56
  to
• 37:57
  my
• 37:57
  website
• 37:57
  right
• 37:57
  now
• 37:58
  that
• 37:58
  was
• 37:58
  a
• 37:58
  marketing
• 37:59
  expert,
• 37:59
  they
• 37:59
  could
• 37:59
  cut
• 38:00
  it
• 38:00
  up
• 38:00
  into
• 38:00
  shreds.
• 38:01
  Right?
• 38:01
  Because.
• 38:02
  Because
• 38:02
  we
• 38:02
  just
• 38:02
  have.
• 38:03
  We
• 38:03
  have
• 38:03
  to.
• 38:04
  We
• 38:04
  have
• 38:04
  to
• 38:04
  settle
• 38:04
  for
• 38:05
  whatever
• 38:05
  we
• 38:05
  can
• 38:05
  get
• 38:06
  up
• 38:06
  and
• 38:06
  get
• 38:06
  moving
• 38:06
  and
• 38:07
  get
• 38:07
  going.
• 38:08
  And
• 38:08
  perfection
• 38:09
  has
• 38:09
  to.
• 38:09
  Has
• 38:10
  to
• 38:10
  go
• 38:10
  to
• 38:10
  the
• 38:10
  wayside.
• 38:11
  So
• 38:11
  we
• 38:11
  have
• 38:11
  to
• 38:11
  be
• 38:11
  willing
• 38:12
  to
• 38:13
  say,
• 38:13
  yeah,
• 38:14
  you
• 38:14
  know
• 38:14
  what
• 38:14
  I
• 38:14
  did
• 38:14
  wrong
• 38:15
  here.
• 38:15
  This
• 38:15
  is
• 38:16
  what
• 38:16
  I
• 38:16
  did.
• 38:16
  Now
• 38:16
  I'm
• 38:17
  going
• 38:17
  to
• 38:17
  improve.
• 38:17
  So
• 38:18
  kudos
• 38:19
  to
• 38:19
  him.
• 38:19
  And
• 38:19
  they.
• 38:20
  They
• 38:20
  brought
• 38:20
  you
• 38:21
  in.
• 38:22
  Yep.
• 38:22
  And
• 38:23
  I
• 38:23
  will
• 38:23
  say
• 38:23
  his
• 38:23
  executive
• 38:24
  team,
• 38:25
  he
• 38:25
  had
• 38:25
  a
• 38:25
  team
• 38:25
  of
• 38:25
  about
• 38:26
  22
• 38:26
  people.
• 38:27
  They
• 38:28
  were
• 38:28
  watching
• 38:29
  and
• 38:29
  they.
• 38:29
  And
• 38:30
  it
• 38:30
  was
• 38:30
  all
• 38:30
  On
• 38:30
  a
• 38:30
  call.
• 38:30
  It
• 38:31
  was
• 38:31
  all
• 38:31
  going
• 38:31
  down
• 38:31
  on
• 38:32
  a
• 38:32
  call.
• 38:33
  And
• 38:33
  I.
• 38:34
  You
• 38:34
  are
• 38:34
  100.
• 38:35
  Correct.
• 38:36
  He
• 38:36
  really
• 38:37
  gained,
• 38:38
  you
• 38:38
  know,
• 38:38
  not
• 38:38
  even
• 38:39
  just
• 38:39
  the
• 38:39
  trust,
• 38:39
  but
• 38:40
  the
• 38:40
  admiration
• 38:40
  of
• 38:41
  a
• 38:41
  team.
• 38:41
  Because
• 38:41
  when
• 38:42
  we
• 38:42
  humble
• 38:42
  ourselves,
• 38:43
  we
• 38:43
  know
• 38:43
  this
• 38:43
  as
• 38:44
  a
• 38:44
  leader.
• 38:44
  If
• 38:44
  we're
• 38:44
  able
• 38:44
  to
• 38:45
  humble
• 38:45
  ourselves,
• 38:46
  say
• 38:46
  I
• 38:46
  was
• 38:46
  wrong,
• 38:47
  people
• 38:47
  are
• 38:48
  all
• 38:48
  of
• 38:48
  a
• 38:48
  sudden
• 38:48
  going
• 38:48
  to
• 38:48
  be
• 38:49
  more
• 38:49
  loyal
• 38:50
  than,
• 38:50
  you
• 38:50
  know,
• 38:50
  if
• 38:50
  we
• 38:50
  put
• 38:51
  up
• 38:51
  that
• 38:51
  bravado.
• 38:52
  That's
• 38:53
  the
• 38:53
  wisdom
• 38:53
  of
• 38:53
  women,
• 38:54
  Kathy.
• 38:55
  We
• 38:55
  don't
• 38:56
  all
• 38:56
  know
• 38:56
  it,
• 38:56
  but
• 38:57
  we
• 38:57
  women
• 38:58
  do.
• 38:58
  Right.
• 38:59
  Like
• 38:59
  that's
• 38:59
  very
• 38:59
  national.
• 39:00
  It's
• 39:00
  very,
• 39:01
  very
• 39:01
  natural
• 39:02
  for
• 39:02
  us
• 39:02
  to
• 39:02
  see
• 39:02
  that
• 39:03
  as
• 39:03
  a
• 39:03
  power.
• 39:04
  I
• 39:04
  think
• 39:05
  you're
• 39:05
  right.
• 39:06
  Yeah.
• 39:06
  So.
• 39:06
  So,
• 39:07
  Kathy,
• 39:08
  how
• 39:08
  can
• 39:09
  people
• 39:09
  get
• 39:10
  in
• 39:10
  touch
• 39:10
  with
• 39:10
  you
• 39:11
  more
• 39:11
  of
• 39:12
  what
• 39:12
  you
• 39:12
  do?
• 39:12
  Certainly
• 39:13
  everybody
• 39:13
  can
• 39:13
  go
• 39:14
  buy
• 39:14
  Joy
• 39:14
  Jolt
• 39:16
  on
• 39:16
  Amazon
• 39:17
  right
• 39:17
  now.
• 39:18
  You
• 39:18
  can
• 39:18
  also
• 39:18
  pick
• 39:18
  up
• 39:18
  the
• 39:19
  rubber
• 39:19
  band
• 39:19
  Resilient
• 39:20
  Leader.
• 39:21
  But
• 39:22
  how
• 39:22
  else?
• 39:22
  Website.
• 39:23
  The
• 39:24
  website.
• 39:24
  I'm
• 39:24
  Kathy
• 39:25
  with
• 39:25
  a
• 39:25
  K.
• 39:25
  Perry.
• 39:26
  With
• 39:26
  an
• 39:26
  A.
• 39:26
  Kathy
• 39:27
  Perry.
• 39:28
  I
• 39:29
  always
• 39:29
  say
• 39:29
  don't,
• 39:29
  don't
• 39:30
  text
• 39:30
  or
• 39:30
  email
• 39:30
  Katy
• 39:31
  Perry.
• 39:31
  She
• 39:31
  won't
• 39:32
  answer
• 39:32
  you,
• 39:33
  but
• 39:33
  I
• 39:33
  will@LinkedIn.
• 39:36
  I'm
• 39:37
  very
• 39:37
  active
• 39:37
  on
• 39:37
  LinkedIn.
• 39:38
  There's
• 39:38
  some
• 39:39
  resources
• 39:39
  on
• 39:39
  the
• 39:39
  website
• 39:40
  and
• 39:41
  Instagram.
• 39:41
  I
• 39:42
  kind
• 39:42
  of
• 39:42
  keep
• 39:42
  it
• 39:42
  a
• 39:43
  little
• 39:43
  less
• 39:44
  businessy,
• 39:44
  but
• 39:45
  I
• 39:45
  will
• 39:45
  say
• 39:45
  right
• 39:45
  now
• 39:46
  I
• 39:46
  am
• 39:46
  doing,
• 39:47
  going
• 39:47
  through
• 39:47
  the
• 39:47
  entire
• 39:48
  joy
• 39:48
  Joel
• 39:48
  on
• 39:49
  my
• 39:49
  Instagram
• 39:49
  account
• 39:50
  every
• 39:51
  day,
• 39:51
  giving
• 39:51
  the
• 39:52
  prompts
• 39:52
  in
• 39:52
  the
• 39:52
  book
• 39:52
  and
• 39:53
  helping
• 39:53
  people
• 39:54
  find
• 39:54
  their
• 39:54
  30
• 39:55
  day
• 39:55
  journey
• 39:55
  to
• 39:55
  more
• 39:55
  joy.
• 39:56
  So
• 39:56
  just,
• 39:57
  I
• 39:57
  think
• 39:57
  that's
• 39:57
  more
• 39:57
  because
• 39:58
  it
• 39:58
  lights
• 39:58
  me
• 39:58
  up
• 39:59
  well.
• 40:00
  And
• 40:00
  then
• 40:00
  that's
• 40:01
  what,
• 40:01
  that's
• 40:01
  how,
• 40:02
  it's
• 40:02
  how
• 40:02
  it
• 40:02
  works.
• 40:03
  Right?
• 40:06
  Everybody
• 40:06
  off.
• 40:06
  And
• 40:07
  I
• 40:07
  also,
• 40:07
  you
• 40:08
  know,
• 40:08
  when
• 40:08
  you
• 40:09
  go
• 40:09
  to,
• 40:09
  to
• 40:10
  Kathy
• 40:11
  Perry,
• 40:12
  P
• 40:12
  A
• 40:12
  R
• 40:12
  R
• 40:13
  Y
• 40:13
  dot
• 40:13
  com,
• 40:14
  you'll
• 40:14
  see
• 40:15
  that
• 40:15
  she
• 40:16
  delivers
• 40:16
  keynotes,
• 40:17
  she
• 40:17
  delivers
• 40:18
  various
• 40:19
  workshops
• 40:20
  and
• 40:20
  she
• 40:21
  also
• 40:21
  has
• 40:21
  a
• 40:22
  platinum
• 40:22
  power
• 40:23
  program.
• 40:24
  What
• 40:24
  is
• 40:24
  that?
• 40:25
  Yeah,
• 40:25
  so
• 40:25
  that's
• 40:26
  actually
• 40:27
  what
• 40:27
  I
• 40:27
  just
• 40:27
  described
• 40:28
  when
• 40:28
  I
• 40:28
  was
• 40:28
  working
• 40:29
  with
• 40:29
  that
• 40:29
  leadership
• 40:29
  team.
• 40:30
  It's
• 40:30
  a
• 40:30
  six
• 40:30
  month
• 40:31
  program
• 40:32
  specifically
• 40:33
  designed
• 40:34
  because
• 40:35
  what
• 40:35
  I
• 40:35
  notice,
• 40:36
  and
• 40:36
  again,
• 40:36
  especially
• 40:36
  in
• 40:37
  healthcare,
• 40:38
  some
• 40:39
  other
• 40:39
  areas
• 40:39
  where
• 40:40
  we're
• 40:40
  so
• 40:40
  impacted
• 40:41
  by
• 40:41
  the
• 40:41
  pandemic
• 40:42
  and
• 40:43
  workforce
• 40:43
  issues,
• 40:44
  shortages
• 40:45
  that
• 40:45
  people
• 40:46
  are
• 40:46
  being
• 40:46
  placed
• 40:47
  into
• 40:47
  leadership
• 40:48
  roles
• 40:48
  that
• 40:49
  had
• 40:49
  no
• 40:49
  leadership
• 40:49
  or
• 40:50
  managerial
• 40:50
  training.
• 40:51
  So
• 40:51
  we
• 40:52
  go
• 40:52
  through
• 40:52
  six
• 40:52
  months
• 40:53
  with
• 40:54
  a
• 40:54
  team
• 40:54
  that
• 40:55
  needs
• 40:55
  a
• 40:55
  little
• 40:56
  bit
• 40:56
  more
• 40:56
  development
• 40:57
  just
• 40:57
  in
• 40:58
  those
• 40:58
  skills.
• 41:00
  We
• 41:00
  meet
• 41:00
  twice
• 41:01
  a
• 41:01
  month,
• 41:01
  a
• 41:02
  couple
• 41:02
  times
• 41:02
  I've
• 41:02
  done
• 41:03
  the
• 41:03
  kickoff
• 41:03
  in
• 41:04
  person,
• 41:04
  which
• 41:04
  is
• 41:04
  a
• 41:05
  lot
• 41:05
  of
• 41:05
  fun,
• 41:05
  you
• 41:05
  know,
• 41:05
  gathering
• 41:06
  a
• 41:06
  whole
• 41:06
  team,
• 41:07
  working
• 41:07
  through,
• 41:08
  getting
• 41:08
  to
• 41:08
  do
• 41:08
  some
• 41:08
  of
• 41:09
  those
• 41:09
  fun
• 41:09
  exercises
• 41:10
  where
• 41:10
  you're
• 41:10
  learning
• 41:10
  about
• 41:11
  each
• 41:11
  other
• 41:11
  and
• 41:11
  then
• 41:12
  we
• 41:12
  continue
• 41:12
  on
• 41:12
  our
• 41:12
  journey
• 41:13
  for
• 41:13
  six
• 41:13
  more
• 41:13
  months
• 41:14
  together.
• 41:15
  Great.
• 41:16
  It's
• 41:16
  been
• 41:16
  great,
• 41:17
  great
• 41:17
  feedback.
• 41:17
  The
• 41:17
  groups
• 41:18
  I've
• 41:18
  worked
• 41:18
  with
• 41:18
  have
• 41:18
  been
• 41:19
  phenomenal
• 41:20
  and
• 41:20
  open.
• 41:20
  They're
• 41:21
  open
• 41:21
  to
• 41:22
  this
• 41:22
  growth
• 41:23
  because
• 41:23
  a
• 41:23
  lot
• 41:23
  of
• 41:23
  them
• 41:24
  haven't
• 41:24
  had
• 41:24
  that
• 41:25
  kind
• 41:25
  of
• 41:25
  growth
• 41:25
  before.
• 41:26
  And
• 41:26
  it's,
• 41:26
  it's
• 41:26
  a
• 41:26
  good
• 41:27
  reset
• 41:27
  for
• 41:27
  those
• 41:27
  who
• 41:28
  have.
• 41:28
  As
• 41:28
  I
• 41:28
  said,
• 41:29
  that
• 41:29
  CEO,
• 41:30
  he
• 41:30
  was
• 41:30
  very
• 41:30
  open
• 41:31
  and
• 41:31
  honest
• 41:32
  that
• 41:32
  he'd
• 41:32
  messed
• 41:33
  up
• 41:33
  up.
• 41:33
  So
• 41:34
  I
• 41:34
  love
• 41:35
  that.
• 41:35
  Oh,
• 41:35
  that
• 41:36
  sounds
• 41:36
  like
• 41:36
  a
• 41:36
  wonderful
• 41:37
  experience,
• 41:37
  especially
• 41:38
  for
• 41:38
  founders
• 41:38
  if
• 41:39
  they've
• 41:39
  grown
• 41:39
  and
• 41:40
  they
• 41:40
  have
• 41:40
  team
• 41:41
  members
• 41:41
  that
• 41:41
  have
• 41:41
  been
• 41:41
  with
• 41:41
  them
• 41:42
  for
• 41:42
  a
• 41:42
  long
• 41:42
  time.
• 41:42
  But
• 41:43
  maybe
• 41:43
  they
• 41:43
  haven't
• 41:43
  really
• 41:44
  gotten
• 41:44
  their,
• 41:45
  the
• 41:45
  leadership
• 41:46
  skills
• 41:47
  in
• 41:47
  place.
• 41:47
  Like
• 41:48
  there's
• 41:48
  a
• 41:48
  lot
• 41:48
  to
• 41:48
  learn.
• 41:49
  Right.
• 41:50
  With,
• 41:50
  with
• 41:50
  effective
• 41:51
  leadership
• 41:52
  doesn't
• 41:52
  just
• 41:53
  come
• 41:53
  naturally.
• 41:54
  I
• 41:54
  think
• 41:54
  you
• 41:54
  have
• 41:54
  to
• 41:55
  learn
• 41:55
  it
• 41:55
  and
• 41:55
  you
• 41:55
  have
• 41:55
  to
• 41:55
  have
• 41:56
  mentors
• 41:56
  and
• 41:57
  so
• 41:57
  forth.
• 41:58
  Absolutely.
• 41:59
  So
• 42:00
  there's
• 42:00
  also
• 42:00
  folks,
• 42:01
  just
• 42:01
  make
• 42:01
  sure
• 42:02
  when
• 42:02
  you
• 42:02
  go
• 42:02
  to
• 42:03
  the
• 42:03
  website,
• 42:03
  there's
• 42:03
  also
• 42:04
  at
• 42:04
  the
• 42:04
  bottom
• 42:04
  of
• 42:05
  the
• 42:05
  homepage
• 42:05
  there's
• 42:06
  a
• 42:06
  get
• 42:06
  your
• 42:07
  energized
• 42:08
  team
• 42:09
  kit.
• 42:09
  You
• 42:10
  want
• 42:10
  to
• 42:10
  get
• 42:10
  this.
• 42:10
  It
• 42:11
  has
• 42:11
  the
• 42:11
  resilient
• 42:12
  team
• 42:12
  exercise,
• 42:13
  the
• 42:14
  team
• 42:14
  trust
• 42:15
  audit,
• 42:16
  and
• 42:17
  it
• 42:17
  includes
• 42:18
  a
• 42:18
  one
• 42:18
  week
• 42:19
  stress
• 42:19
  reduction
• 42:20
  challenge,
• 42:21
  which
• 42:21
  sounds
• 42:22
  really
• 42:23
  awesome.
• 42:23
  We
• 42:24
  all
• 42:24
  need
• 42:24
  a
• 42:24
  little
• 42:24
  less
• 42:24
  stress,
• 42:25
  especially
• 42:25
  in
• 42:26
  the
• 42:26
  holidays.
• 42:28
  So
• 42:28
  be
• 42:29
  sure
• 42:29
  to
• 42:29
  check
• 42:29
  all
• 42:29
  that
• 42:30
  out.
• 42:30
  And
• 42:31
  as
• 42:31
  we
• 42:32
  start
• 42:32
  to
• 42:32
  move
• 42:33
  towards
• 42:33
  close
• 42:33
  here,
• 42:34
  Kathy,
• 42:34
  what
• 42:34
  is
• 42:35
  one
• 42:35
  final
• 42:35
  word
• 42:36
  of
• 42:36
  wisdom
• 42:37
  that
• 42:37
  you'd
• 42:37
  like
• 42:37
  to
• 42:37
  offer
• 42:38
  to
• 42:38
  our
• 42:38
  listeners?
• 42:40
  Wow,
• 42:40
  that's
• 42:40
  a
• 42:40
  big
• 42:41
  one.
• 42:44
  Only
• 42:44
  because
• 42:44
  this
• 42:45
  is
• 42:45
  also
• 42:45
  presenting
• 42:46
  itself
• 42:46
  in
• 42:46
  my
• 42:47
  life
• 42:47
  a
• 42:47
  little
• 42:47
  bit
• 42:47
  right
• 42:48
  now.
• 42:48
  But
• 42:49
  if
• 42:50
  it's
• 42:50
  stretching
• 42:51
  you,
• 42:52
  it's
• 42:52
  building
• 42:52
  you
• 42:53
  up.
• 42:54
  So
• 42:54
  if
• 42:55
  something
• 42:55
  is
• 42:55
  stretching
• 42:56
  you,
• 42:56
  I,
• 42:56
  I
• 42:56
  use
• 42:57
  the
• 42:57
  example
• 42:57
  of
• 42:57
  I
• 42:58
  tore
• 42:58
  my
• 42:58
  achilles
• 42:59
  tendon
• 42:59
  in
• 43:00
  2016
• 43:01
  and
• 43:01
  I
• 43:01
  was
• 43:01
  so
• 43:02
  afraid
• 43:02
  to
• 43:03
  go
• 43:03
  to
• 43:04
  rehab
• 43:04
  because
• 43:04
  they
• 43:05
  were
• 43:05
  going
• 43:05
  to
• 43:05
  give
• 43:05
  me
• 43:05
  that
• 43:05
  giant
• 43:06
  stretchy
• 43:07
  rubber
• 43:07
  band.
• 43:08
  But
• 43:09
  unless
• 43:10
  we're
• 43:10
  building
• 43:10
  and
• 43:11
  stretching,
• 43:12
  we're
• 43:12
  not
• 43:12
  building
• 43:12
  those
• 43:12
  muscles
• 43:13
  that
• 43:13
  we
• 43:13
  need.
• 43:14
  So
• 43:14
  if
• 43:14
  it
• 43:14
  hurts
• 43:15
  a
• 43:15
  little
• 43:15
  bit,
• 43:15
  it's
• 43:16
  okay.
• 43:17
  It's
• 43:17
  okay.
• 43:18
  We
• 43:19
  can
• 43:19
  handle
• 43:19
  it.
• 43:20
  Right?
• 43:22
  Well,
• 43:22
  thank
• 43:23
  you
• 43:23
  so
• 43:23
  much,
• 43:24
  Kathy.
• 43:24
  Thank
• 43:24
  you
• 43:24
  for
• 43:25
  joining
• 43:25
  us
• 43:25
  today
• 43:26
  on
• 43:26
  the
• 43:26
  Wisdom
• 43:26
  of
• 43:27
  Women
• 43:27
  Show.
• 43:27
  Thank
• 43:28
  you
• 43:28
  for
• 43:28
  illuminating
• 43:29
  the
• 43:29
  path
• 43:30
  to
• 43:30
  unlocking
• 43:30
  opportunities
• 43:31
  for
• 43:31
  growth
• 43:32
  and
• 43:32
  prosperity
• 43:32
  for
• 43:33
  women
• 43:33
  led
• 43:33
  enterprises.
• 43:34
  We
• 43:35
  value
• 43:35
  and
• 43:36
  appreciate
• 43:37
  you
• 43:37
  and
• 43:37
  your
• 43:38
  wisdom
• 43:39
  and
• 43:39
  for
• 43:39
  all
• 43:39
  of
• 43:40
  our
• 43:40
  listeners,
• 43:41
  if
• 43:41
  you
• 43:41
  enjoyed
• 43:42
  our
• 43:42
  time
• 43:42
  time
• 43:43
  together,
• 43:43
  please
• 43:44
  be
• 43:44
  sure
• 43:44
  to
• 43:45
  follow
• 43:45
  like
• 43:46
  and
• 43:46
  share
• 43:47
  the
• 43:47
  Wisdom
• 43:47
  of
• 43:47
  Women
• 43:48
  show
• 43:48
  on
• 43:48
  whatever
• 43:49
  your
• 43:49
  favorite
• 43:50
  listening
• 43:50
  or
• 43:50
  viewing
• 43:51
  platform
• 43:52
  you
• 43:52
  prefer.
• 43:53
  And
• 43:54
  to
• 43:54
  infuse
• 43:55
  more
• 43:55
  wisdom
• 43:55
  into
• 43:56
  your
• 43:57
  business,
• 43:57
  be
• 43:58
  sure
• 43:58
  to
• 43:58
  take
• 43:58
  the
• 43:59
  growth
• 43:59
  readiness
• 44:00
  quiz
• 44:00
  at
• 44:00
  a
• 44:00
  course
• 44:01
  for
• 44:01
  good
• 44:02
  Biz
• 44:03
  quiz
• 44:04
  and
• 44:04
  uncover
• 44:05
  where
• 44:05
  your
• 44:06
  insight
• 44:06
  is
• 44:06
  needed
• 44:07
  most
• 44:07
  right
• 44:07
  now
• 44:08
  in
• 44:08
  your
• 44:09
  business.
• 44:10
  So
• 44:10
  the
• 44:11
  world
• 44:11
  is
• 44:12
  made
• 44:13
  better
• 44:13
  by
• 44:14
  women
• 44:14
  led
• 44:15
  business.
• 44:16
  So
• 44:16
  let's
• 44:16
  all
• 44:16
  go
• 44:17
  make
• 44:17
  the
• 44:17
  world
• 44:17
  a
• 44:17
  better
• 44:18
  place.
• 44:19
  Thank
• 44:20
  you.