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How a Local Hardware Store Beat Home Depot with a Promise to Fix Anything
Lucas and Luna visit Sherman Hardware in Providence, Rhode Island — a 97-year-old family-run store that has held its ground against Home Depot and Lowe's by refusing to outgrow its core competency: fixing things. They break down the specific economics behind Sherman's 'We Fix Anything' guarantee: how a free diagnostic service on broken tools, appliances, and furniture drives 40 percent of new customer acquisition at a cost of just $12 per visit. They walk through the revenue math — the $200 average basket of repaired item plus parts — and explain why national chains…
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