The 'Trojan Horse' Strategy for Sustainable Service Design / James Chudley / Ep. #230
Let's be honest, unfortunately not many business truly cares about sustainable services...
The energy debate around AI is finally highlighting digital services' environmental impact. But every service, digital or physical, consumes resources: energy, materials, and even our time. As service designers, we have a moral obligation to design with sustainability at the core.
This episode tackles the real challenges: clients not asking, defining "sustainable," and measuring impact. Our guest, James Chudley, shares key lessons and real-world examples from his journey, showing how he integrates…
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