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Ian Thompson - SMB Channel Marketing Done Right
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What does it take to drive real demand in the channel and empower partners for long-term success?
This week on Partnerships Unraveled, we sit down with Ian Thompson, Head of America's SMB Marketing at Cisco, to dive deep into the strategies that fuel partner engagement, demand generation, and sustainable growth. With over a decade of experience spanning distribution, partner marketing, and SMB strategy, Ian shares his unique perspective on what truly moves the needle in channel marketing.
In this episode, we explore: How Ian’s background in distribution shaped his approach to…
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