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129. [Re-Release] How to Make Your Marketing Irresistible Using Behavioral Science with Nancy Harhut
INBOUND, Hubspot's annual conference dedicated to the latest trends and tactics in marketing, sales, and AI, took place in Boston last week, and in honor of this incredible event, we wanted to re-release an episode from one of INBOUND's favorite recurring speakers, Nancy Harhut.
We were fans of hers before our interview and became even bigger fans after our chat.
Nancy is the author of Using Behavioral Science in Marketing, and getting people to take action is what Nancy is all about. Her specialty is blending best-of-breed creative with behavioral science to prompt response.
And she’s really…
The skinny
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