Latest / Money Magnet Mama / The Magic of Magnetic Messaging! 🪄 3 Steps to Find your Voice, Attract Dream Clients, and Sell Out your Offers 🧲 [Ep.6]

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The Magic of Magnetic Messaging! 🪄 3 Steps to Find your Voice, Attract Dream Clients, and Sell Out your Offers 🧲 [Ep.6] · Money Magnet Mama

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  The magic of Magnetic Messaging.
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  Three steps to find your voice, attract dream clients, and sell out your offers.
• 0:13
  Hello, my dear.
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  I am so excited to tell you some amazing news.
• 0:19
  And if you're listening to this in June 2024, and specifically between June 4th and June 21st, the summer solstice, you are in luck because I am having a secret summer sale.
• 0:34
  And I am having the sale on my two offers, my one-to-one coaching package, as well as my signature group coaching program, Hate 100K, your step-by-step program to soulful six-figure success.
• 0:48
  If you're curious about either, just go into the link in the show notes or send me a DM on social media at Masha Goins or at Money Magnet Mama on Instagram.
• 1:03
  And I will tell you all of the deets and see if this is the right fit for you and your business.
• 1:11
  So if you're feeling called to have me supporting you and helping you every step of the way, holding your hand and guiding you as you scale to six, multiple six-
• 1:24
  and seven-figure success in your business without taking over your life, then this is the moment for you because I don't do Black Friday.
• 1:36
  So this is the bestest deal of all time.
• 1:40
  This is the creme de la creme.
• 1:42
  And if you love a good bargain as I do, then you are going to want to hop on.
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  So click the link in the show notes and book a call with me and let's chat face to face so I can tell you if this is the right fit for you.
• 1:59
  I can't wait to meet you.
• 2:06
  Welcome to Money Magnet Mama, the podcast where we unlock the secret sauce to building a thriving online business that's aligned with your heart and soul.
• 2:17
  This is where business strategy meets money mindset and magnetic marketing with the dash of Masha magic.
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  Oh, hey there, I'm Masha Goins, your business bestie, dream midwife, intuitive light worker, and abundance activator.
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  I was a burnt out working mom, juggling a dream, a family, and mountains of laundry.
• 2:43
  Now, I run a multi six-figure online business that lights me up and gives me the freedom to spend most of my time enjoying a slower life offline.
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  Ready to ditch the hustle and self-sabotage, redefine success, and attract abundance with ease?
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  Let's get going.
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  And welcome back to Money Magnet Mama, and welcome to episode 6, where we are going to be talking all about Magnetic Messaging, which is one of my favorite topics to talk about, because there is so much confusion around messaging, and we always think that our messaging is off, and we're always confused about, you know, what's wrong?
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  How can we fix our messaging?
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  Why is there a disconnect between our messaging and our intentions?
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  And why are our clients not buying the offer?
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  Why are we not selling?
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  And it's got to be the messaging.
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  So we've got to fix the messaging.
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  Something's wrong with the messaging.
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  What is it?
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  So trying to find, going on this journey to find what's wrong with your messaging is like, you know, it's like this epic finding Nemo quest, right?
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  And the thing is that there may actually be nothing wrong with your messaging, right?
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  But you think there's something wrong with your messaging.
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  And when you think there's something wrong with your messaging, you are insecure about your messaging.
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  You are not feeling confident about the content that you're putting out there.
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  And as a result, your client can sense that insecurity, that lack of confidence, that confusion, and that lack of clarity.
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  And whenever you have that, it is like a perfect combination of ingredients to completely repel your client, right?
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  You're not going to convert from that place.
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  And when we take a deeper dive into why so many of us feel that our messaging is off, and where does this come from, right, this insecurity about our own voice?
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  And for me, I had this insecurity figuratively and literally, so I literally was insecure and self-conscious about my voice because I have an accent in every language that I speak, and I had a terrible fifth grade teacher who told me that, you know, when I was singing, I think I was like auditioning for some musical play, and he told me like, never, you should never sing again or something like that, right?
• 5:47
  And that little moment when I was 10 years old, it just stuck in my mind that there's something wrong with my voice, like I shouldn't be so loud.
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  I shouldn't, I should be quiet.
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  I shouldn't speak out.
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  I shouldn't sing, you know.
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  The sound of my voice is not, you know, something that I should be putting out there.
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  And for a lot of women, we have been socially conditioned, even if you didn't have this awful fifth grade teacher, Hauge was his name, which means Mr.
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  I, if you translated from German, because I went to a German school when I was at that age.
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  So anyway, if you're still alive, Hauge, just know that you created like so much trauma with that little comment.
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  And yet here I am with my very own podcast, which is all about my voice.
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  And in fact, it was only quite recently that I started really embracing my voice and really loving the sound of my own voice.
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  You know how you hear your own voice and you're like, oh, god, that sounds terrible.
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  Well, for most people, that's their reaction, right?
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  We have this issue with the way that we sound, and it's because deep down we don't trust our voice and we don't have the confidence or the clarity in what we're saying.
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  Or we have some kind of childhood trauma that's associated with our voice, right?
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  So sometimes the process of finding your voice is actually a process of embracing your physical voice, like accepting the way that you sound and really falling in love with the way that you sound.
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  And I remember there was a pivotal moment for me when one of my clients who is in my group coaching program, she was listening to one of the trainings in Hey 200K, we have a private audio podcast of all the trainings that are in the online portal, and you can listen to them on the go as well.
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  And she was driving somewhere in Europe, I think she was driving in Germany, and she was telling me that she was listening to the training.
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  And something about the thought of my voice being out there on the Autobahn in Germany made me realize like, hey, my voice is not that bad.
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  My clients actually love my voice.
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  Why do they love my voice, and why do I not love my voice?
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  And yeah, so that's my little voice story for you, more than you ever needed to know.
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  But I think it's an important story because you probably have your own insecurity about your voice, whether it's your actual physical voice or the voice in your messaging, like the voice that you're using in your copy and your content to attract and convert your dream clients.
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  And you may feel like when you're showing up and you're trying to promote and market yourself and your offers, you might feel like really unclear about what kind of content to create, right?
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  Like, you might feel really off when you're showing up and talking about your offers.
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  Like, you don't know what to say, you don't know what to write, what kind of content should you create, you know, what should you put on your sales page, how do you go live, and what are you going to even talk about?
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  And that whole, you know, overthinking and feeling this confusion and lack of confidence around your content really has to do with you not trusting your own voice.
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  Because you have been told, first of all, you have been socially conditioned, especially as a female, to, you know, diminish your own voice, to take up less space, to be quiet, to be a good girl, to not make noise, to not be loud, to not bother people, and certainly not to be, you know, like, draw attention to yourself with your voice.
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  All right, that's what the boys do in class.
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  They are disruptive, and they just raise their hand all the time, and they are talking out of turn, but the girls are the good girls, and they are quieter, and they are not as loud, and all of this, right?
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  All of that social conditioning has a lot to do with how we show up as entrepreneurs.
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  I have seen client after client doubting their voice and feeling like their content isn't good enough, right?
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  That their writing, that their copy is just rubbish, and it's just not good enough, and that I'm not a good writer, I hate writing, I'm not good at this.
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  I need to hire a conversion copywriter, right?
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  I need to spend like $20,000 for somebody to write my sales page and all the pages on my website with conversion copywriting so that there's this perfect formula of clear content and copy that is going to magically magnetize my clients and bring in the sales, right?
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  That's oftentimes what we were taught in the online space.
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  And we feel like we learn to not trust our voice and that we need to outsource our voice.
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  And we need to either outsource our voice to a professional, somebody, you know, who is, and this is not a diss against copywriters, because copywriting is definitely an art.
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  It's really a craft, and it's a beautiful, beautiful craft.
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  But the thing is that you don't need to do that when you are getting started, right?
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  That's not the thing that you need to be spending your money on, because what you actually need to do is not only not outsource your writing and your copy and your messaging, you need to unlearn the robot speak, right?
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  You need to find your voice and unlearn everything that you've learned that has told you that your voice is not good enough, right?
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  Your authentic voice.
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  And you don't need to be emulating somebody, right?
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  Oftentimes, we feel like, okay, so my voice is not good enough, so I need to copy somebody else, right?
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  If I'm not going to outsource this, then I need to at least emulate the way this person is writing or the way this person is speaking.
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  And that's why we see so much of the same, same out there, right?
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  Especially in the online space.
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  It's like as if everyone is copying and pasting themselves into complete oblivion.
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  And that's why the only way that you can stand out in this sea of noise, in this constant scroll of content that we're being bombarded with, and in the AI-generated space that we're in now, where literally you have no idea whether something was actually written by a human being or if it was spat out by AI.
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  So it's more critical than ever to get really clear and confident on what your voice is.
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  And so that's really the first step, right?
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  The three steps to finding your voice, attracting dream clients and selling out your offers.
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  The first step is unlearning, so that you can find your voice and lean into trusting that voice, right?
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  And that process of discovery can sometimes be, you know, you just stripping away everything that you were taught about how to write, about your content not being good enough, and thinking about how do you actually talk?
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  Like, what are your ideas?
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  What are your thoughts?
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  How do you speak when you are feeling natural, when you're in conversation with a friend, right?
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  When you're not trying to put something on a teleprompter.
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  Like, if you could just forget about the idea of having to have a teleprompter or a script that you're reading from, if you can just start to feel your voice and trust it and realize that that is the one thing that is going to set you apart from everyone else, because you only you have this very beautiful and unique voice and even the sound of your voice speaking is an important part of your voice and what you have to put out there, right?
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  On your content.
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  So that's the first step.
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  And the second step is having faith in the process of aligning your voice with your soul's purpose.
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  So this part is really a part of, you know, and ties in with aligning your business with your soul's purpose and really getting clear on what are you?
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  What is your purpose?
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  What is the point of you raising your voice and putting yourself out there?
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  What are you trying to say?
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  What are you trying to do?
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  What are you trying to change?
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  And who are you trying to serve?
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  Who are you trying to help?
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  And why are you doing this?
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  Right?
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  Like digging really deep and getting really clear on, is this part of your life's purpose?
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  Is this part of your soul's purpose?
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  Is this what you're meant to be doing?
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  And if so, then how can you lean into it?
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  And how can you get really, really, you know, confident and have faith that this is what you're meant to be doing and that your voice coming out is that of your soul speaking.
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  That authentic voice, that unfiltered you, is the thing that is going to connect you with your flamingos, your dream clients, right?
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  That I call flamingos, your soulmate clients.
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  And the third step is being okay with repelling because the whole, you know, the idea of Magnetic Messaging is that yes, you are going to be magnetizing your dream clients but in the process, you're also repelling those who are not meant for you, right?
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  Because, and that process can be really uncomfortable because you're not socially conditioned to be disliked.
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  You're socially conditioned to be a people pleaser.
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  You want everybody to like you.
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  You want to be popular.
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  But becoming okay with not being liked by everyone and not being for everyone is a really empowering and liberating process.
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  It's also kind of terrifying, right?
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  When I went through this initially, the idea of repelling people was really, really challenging for me, because I was an over-giving people pleaser, and I am hypersensitive.
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  And so, you know, it can be a really, really uncomfortable learning curve to do that.
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  But what happens is you get really, really clear on who your flamingos are and how you can serve them, because you get very clear on who they are not.
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  And those people, it's okay.
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  Bye, Felicia, right?
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  They are not your people.
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  You celebrate when they unsubscribe from your email list because they are not meant to be your clients, and you're not meant to be there for them.
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  And that's okay.
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  I'm not for everybody, right?
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  And if you're just joining me for the first time, then hello.
• 18:47
  And thank you for being in my space.
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  Thank you for listening to my podcast.
• 18:52
  And you may listen to this once and be like, nah, this is not for me, not my jam.
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  I don't like Masha's voice.
• 19:00
  She's, well, what is she talking about?
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  And that's fine, right?
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  But those of you who are going to stumble upon my podcast and you'll be like, whoa, I really feel connected to this.
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  You're speaking to my soul.
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  I feel this makes so much sense.
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  Like, this is really helping me understand what I need to do.
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  You're my flamingos, right?
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  You're the ones I'm talking to.
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  I don't care about the rest.
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  And so that's the third step, right?
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  Repelling and being okay with repelling.
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  And once you've been able to do these three steps, you are in a place where you can craft and create a magnetic messaging that is going to sell out your offers because you are going to have the clarity and the confidence in how you show up, how you write, how you speak, how you put yourself out there, and how you talk about your offer.
• 20:08
  Because if you're not clear and if you're not excited and passionate and confident about the stuff that you're selling, well, guess what?
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  Your clients aren't going to be either, and they're not going to become your clients because if you're not super stoked about the thing that you've created and that you're trying to sell, then why would I be?
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  How can I believe that the thing that you're selling is really so amazing and is really going to help me if you don't believe that yourself?
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  So that authenticity in your voice and in your intention is so strongly tied to clarity.
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  The authenticity and the clarity.
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  And that is, in a nutshell, a foundational look at how to become magnetic in your marketing, right?
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  Because magnetic messaging really is magical.
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  It really allows you to show up in a way that just feels completely natural, right?
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  It's just you being you.
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  And you don't have to pretend to be anybody else.
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  You don't have to be anybody else.
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  You can actually unpeel the onion or peel off all of the layers of the onion and reveal yourself and be authentically you.
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  And not try to be somebody else and not try to be the person that you think you need to be, right?
• 21:48
  I remember I always tell my clients the story that when I got started, when I used to go live on social media, oh my gosh, I really should share one of my old lives because it's so painful.
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  It's so painful to watch it now, but it cracks me up as well.
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  Because I had like these bullet point lists.
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  I felt like every time I went live, it had to be like a mini training.
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  I couldn't just go live and just talk like a natural, like a normal human being.
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  There was nothing natural about it.
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  I was like, okay, well, if I'm going to go live, I have to give value, and it has to be structured, and I have to talk about this point and this point and this point.
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  And it took me a hot minute.
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  It took me a long time to get to the point where I felt comfortable enough to just go live and just start talking without having to prepare for it, like it was a keynote speech, right, without having to create drafts of what I was going to talk about, and then overthinking that, and then trying to reformulate and restructure.
• 23:01
  It was just this process of getting to the root of my being, of my true essence of who I am and what my soul's purpose is, and how that translates into words, spoken words and written words, and how I can communicate that, right, and how I can serve my people, and how I can communicate with clarity and with confidence.
• 23:34
  And that's really what it boils down to.
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  Because when you communicate with clarity and confidence, your offers, if they are good offers, right, if they're irresistible offers, and we're going to be talking about irresistible offers in an upcoming episode.
• 23:52
  If you have an irresistible offer, and you are clear and confident and passionate and excited about your offer, that baby is going to sell itself.
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  Because there's nothing to hide.
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  It's authentically, it's all true.
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  You're not pretending to be something else, right?
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  That authenticity is so key to Magnetic Messaging and Magnetic Marketing in general, right?
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  That the thing that you say you are is the thing that you are, right?
• 24:28
  And when you feel that, you start to feel like, hey, oh my gosh, I can actually just be myself, right?
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  And most of the time, we feel like being ourselves is not enough.
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  We're boring, nobody wants to hear what we have to say.
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  We're not smart enough, right?
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  We're not clever enough.
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  We're not well-spoken enough.
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  We're not educated enough.
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  We all have these hang-ups about everything, and our imposter syndrome, of course, is to blame for all of these hang-ups that we have about not being enough, right?
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  But that not being enough, not feeling enough, really results in this distrust of our own voice.
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  And so I encourage you to go through this three-step process and really try to identify where you lost your confidence in your voice, if you ever had it, and how you can get back to that place of finding yourself and being okay with just being you and who you are.
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  Because that, my friend, is the thing that your flamingo wants to connect with and that your flamingo is going to want to listen to, right?
• 25:50
  Because you don't have to be anybody else.
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  You don't have to hide your voice, camouflage your voice, change your voice, talk differently, write differently, follow some formula.
• 26:02
  I mean, I'm all for formulas and structures to help you craft compelling messaging, and I have a really simple formula that I use for creating magnetic messaging that I call Magnetic Rainbows that I teach in my program, Hey 200K.
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  But it's really simple, and it's really just, you know, looking at one piece of content.
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  Like, how do you break down a post?
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  How do you use magnetic messaging for, like, one social media post or one email?
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  Like, how do you break it down into one compelling small piece of content?
• 26:40
  But that is just the easy part, because the difficult part is actually these three steps of unlearning what you've learned so that you can find your authentic voice and lean in and learn to trust it, and two, aligning your voice with your soul's purpose and getting really clear on what that is, and three, repelling, right?
• 27:07
  Magnetizing, attracting and repelling, and being okay with the repelling part.
• 27:14
  So, my friend, I hope this was helpful for you in thinking through how you can learn and practice the magic of magnetic messaging, and I hope you're going to join me for the next episode, which is going to be all about how to price and position your digital course in an offer stack.
• 27:36
  The blueprint to making $100,000 in 12 months with your online course.
• 27:44
  And if you loved this episode, please consider leaving me a five-star rating and review, or even just a five-star rating.
• 27:53
  It means the world to me, and it helps my small mom-owned business so much.
• 27:59
  So please take a moment and do that.
• 28:02
  And if you leave a review, if you actually leave a rating and a review, just take a screenshot of the review before you click submit, and then you can submit it in the form below that's going to be linked in the show notes in order to receive my gift, which is an abundance activation that you are going to love, that is going to allow you in just 15 minutes to shift into a state of abundance, and it's a guided meditation that is so, so powerful.
• 28:35
  So the link to that is in the show notes, and I leave you with courage and confetti and so much love.
• 28:47
  Until next time, friends.