Latest / The Billionaire Brain® Podcast / Ep166 - The Real Risk Of Playing It Safe

Transcript

Ep166 - The Real Risk Of Playing It Safe · The Billionaire Brain® Podcast

• 0:02
  Hey,
• 0:02
  it's
• 0:02
  Dawn
• 0:02
  McGrewer,
• 0:03
  the
• 0:03
  business
• 0:03
  growth
• 0:03
  coach.
• 0:04
  And
• 0:04
  welcome
• 0:04
  to
• 0:05
  dawn
• 0:05
  of
• 0:05
  a
• 0:05
  New.
• 0:06
  Era,
• 0:06
  the
• 0:06
  podcast
• 0:07
  where
• 0:07
  we
• 0:07
  talk
• 0:07
  all
• 0:08
  things
• 0:08
  health,
• 0:09
  wealth,
• 0:09
  and
• 0:09
  happiness,
• 0:10
  and
• 0:10
  where
• 0:11
  founders
• 0:12
  share
• 0:12
  the
• 0:12
  good
• 0:12
  and
• 0:13
  bad
• 0:13
  and.
• 0:13
  Ugly
• 0:14
  of
• 0:14
  being
• 0:14
  an
• 0:14
  entrepreneur.
• 0:16
  So
• 0:17
  in
• 0:17
  today's
• 0:17
  episode,
• 0:18
  we're
• 0:18
  going
• 0:18
  to
• 0:19
  be
• 0:19
  talking
• 0:19
  about
• 0:20
  the
• 0:20
  real
• 0:20
  risk
• 0:21
  of
• 0:22
  playing
• 0:22
  it
• 0:22
  safe.
• 0:23
  Because
• 0:23
  here's
• 0:24
  the
• 0:24
  thing.
• 0:25
  Comfort
• 0:26
  zones
• 0:26
  feel
• 0:27
  secure,
• 0:28
  but
• 0:28
  in
• 0:29
  business,
• 0:30
  they're
• 0:30
  often
• 0:30
  the
• 0:30
  most
• 0:30
  dangerous
• 0:31
  place
• 0:31
  to
• 0:32
  actually
• 0:32
  be.
• 0:32
  Because
• 0:33
  I
• 0:33
  want
• 0:33
  to
• 0:34
  talk
• 0:34
  about
• 0:34
  today,
• 0:34
  the
• 0:34
  first
• 0:35
  thing,
• 0:35
  which
• 0:35
  is
• 0:36
  all
• 0:36
  about
• 0:36
  reframing
• 0:37
  risk.
• 0:38
  And
• 0:39
  I
• 0:39
  definitely
• 0:40
  am
• 0:40
  somebody
• 0:41
  who,
• 0:41
  as
• 0:41
  a
• 0:42
  business
• 0:42
  owner,
• 0:43
  probably
• 0:43
  takes
• 0:43
  quite
• 0:44
  a
• 0:44
  lot
• 0:44
  of
• 0:44
  risk.
• 0:44
  And
• 0:45
  I
• 0:45
  think
• 0:45
  also
• 0:46
  because
• 0:47
  of
• 0:48
  when
• 0:48
  I
• 0:48
  was
• 0:48
  like,
• 0:49
  19,
• 0:49
  20,
• 0:50
  I
• 0:50
  lost
• 0:50
  six
• 0:51
  people
• 0:51
  in
• 0:51
  a
• 0:52
  very
• 0:52
  short
• 0:52
  period
• 0:53
  of
• 0:53
  time.
• 0:54
  And
• 0:55
  by
• 0:55
  experiencing
• 0:55
  that
• 0:55
  sort
• 0:56
  of
• 0:56
  grief
• 0:56
  and
• 0:56
  loss,
• 0:57
  it
• 0:57
  changed
• 0:57
  my
• 0:57
  whole
• 0:58
  perspective
• 0:58
  on
• 0:58
  life.
• 0:59
  And
• 0:59
  I.
• 0:59
  I
• 0:59
  definitely
• 1:00
  became
• 1:01
  somebody
• 1:01
  who.
• 1:02
  Was
• 1:02
  an
• 1:02
  avid
• 1:03
  risk
• 1:03
  taker.
• 1:04
  But
• 1:04
  when
• 1:04
  you
• 1:05
  actually
• 1:05
  hear
• 1:05
  the
• 1:05
  word
• 1:06
  risk,
• 1:06
  your
• 1:07
  brain
• 1:07
  instantly
• 1:08
  lights
• 1:09
  up
• 1:09
  in
• 1:09
  the
• 1:10
  amygdala.
• 1:11
  Now,
• 1:11
  what
• 1:11
  this
• 1:11
  means
• 1:12
  is,
• 1:12
  is
• 1:12
  this
• 1:12
  is
• 1:13
  the.
• 1:13
  The
• 1:13
  fear
• 1:14
  center.
• 1:15
  So
• 1:15
  it's
• 1:15
  basically
• 1:16
  what's
• 1:16
  interpreting
• 1:18
  whether
• 1:18
  it's
• 1:18
  dangerous,
• 1:19
  and
• 1:20
  it's
• 1:20
  trained
• 1:21
  to
• 1:21
  seek
• 1:22
  it
• 1:22
  out.
• 1:22
  And
• 1:23
  almost,
• 1:23
  you
• 1:24
  know,
• 1:24
  if
• 1:24
  it
• 1:24
  sees
• 1:24
  an
• 1:25
  uncer,
• 1:27
  it
• 1:27
  will
• 1:27
  go
• 1:28
  into
• 1:28
  hyperdrive.
• 1:29
  Now,
• 1:30
  this
• 1:30
  is
• 1:31
  where
• 1:31
  we
• 1:31
  see
• 1:32
  neuroscience
• 1:32
  at
• 1:33
  work.
• 1:33
  And
• 1:33
  I
• 1:33
  talk
• 1:33
  a
• 1:34
  lot
• 1:34
  about
• 1:34
  neuroscience.
• 1:35
  I
• 1:35
  talk
• 1:35
  a
• 1:36
  lot
• 1:36
  about
• 1:36
  Japanese
• 1:36
  wisdom
• 1:37
  and
• 1:38
  psychodynamics
• 1:39
  and
• 1:39
  quantum
• 1:39
  psychology,
• 1:40
  because
• 1:41
  these
• 1:41
  are
• 1:41
  all
• 1:42
  crucial
• 1:42
  in
• 1:42
  understanding
• 1:43
  how
• 1:44
  your
• 1:44
  brain
• 1:45
  really
• 1:46
  works.
• 1:46
  Now,
• 1:47
  to
• 1:47
  understand
• 1:47
  the
• 1:48
  mind
• 1:48
  is
• 1:48
  critical.
• 1:49
  And
• 1:49
  I
• 1:49
  remember
• 1:50
  I
• 1:50
  was
• 1:50
  probably
• 1:52
  in
• 1:52
  my
• 1:53
  late
• 1:53
  teens,
• 1:53
  early
• 1:54
  20s,
• 1:54
  when
• 1:54
  I
• 1:55
  was
• 1:55
  studying
• 1:55
  psychology.
• 1:56
  One
• 1:56
  of
• 1:56
  the
• 1:56
  books
• 1:56
  that
• 1:57
  was
• 1:57
  really
• 1:57
  changed
• 1:58
  my
• 1:58
  life
• 1:59
  was
• 2:00
  Mapping
• 2:00
  the
• 2:00
  Mind
• 2:01
  by
• 2:01
  Rita
• 2:02
  Carter.
• 2:02
  And
• 2:03
  it
• 2:03
  was
• 2:03
  all
• 2:03
  about
• 2:04
  how
• 2:05
  to
• 2:05
  understand
• 2:07
  why
• 2:07
  we
• 2:07
  think
• 2:08
  and
• 2:08
  feel
• 2:09
  and
• 2:09
  do
• 2:09
  certain
• 2:10
  things.
• 2:10
  And
• 2:11
  this
• 2:11
  has
• 2:11
  always
• 2:11
  been
• 2:11
  something
• 2:12
  that
• 2:13
  I
• 2:13
  probably
• 2:13
  talk
• 2:14
  about
• 2:14
  on
• 2:14
  a
• 2:14
  daily
• 2:14
  level
• 2:15
  because
• 2:15
  even
• 2:15
  when
• 2:15
  we're
• 2:16
  posting
• 2:16
  on
• 2:16
  social
• 2:16
  media,
• 2:17
  you
• 2:18
  know,
• 2:18
  every
• 2:18
  action
• 2:18
  we
• 2:18
  take,
• 2:19
  we
• 2:19
  have
• 2:19
  to
• 2:19
  be
• 2:20
  understanding
• 2:21
  what
• 2:22
  we
• 2:22
  want
• 2:22
  that
• 2:23
  person
• 2:23
  to
• 2:23
  think,
• 2:23
  feel,
• 2:24
  and
• 2:24
  do.
• 2:24
  And
• 2:24
  again,
• 2:25
  we
• 2:25
  have
• 2:25
  to
• 2:25
  understand
• 2:26
  ourselves.
• 2:27
  You
• 2:27
  know,
• 2:27
  how
• 2:27
  do
• 2:27
  we
• 2:27
  want
• 2:28
  to
• 2:28
  think,
• 2:29
  feel,
• 2:29
  and
• 2:29
  do?
• 2:30
  Now,
• 2:30
  I've
• 2:31
  studied
• 2:33
  numerous,
• 2:33
  numerous,
• 2:34
  probably
• 2:35
  hundreds,
• 2:36
  if
• 2:36
  not
• 2:36
  thousands
• 2:37
  of
• 2:37
  inspiring
• 2:37
  leaders,
• 2:38
  looking
• 2:38
  at
• 2:39
  millionaires,
• 2:40
  billionaires,
• 2:41
  people
• 2:42
  who
• 2:42
  are
• 2:42
  doing
• 2:43
  philanthropic
• 2:44
  activities,
• 2:45
  people
• 2:45
  who
• 2:45
  are
• 2:45
  making
• 2:46
  real
• 2:46
  change
• 2:46
  and
• 2:47
  action
• 2:48
  and
• 2:48
  impact
• 2:49
  in
• 2:49
  the
• 2:49
  world.
• 2:50
  So
• 2:50
  a
• 2:50
  variety
• 2:51
  of
• 2:51
  people,
• 2:52
  not
• 2:52
  just
• 2:53
  people
• 2:53
  in
• 2:53
  the
• 2:53
  business
• 2:54
  world,
• 2:54
  but
• 2:54
  really
• 2:55
  looking
• 2:55
  at
• 2:56
  people's
• 2:56
  autobiographies,
• 2:58
  looking
• 2:58
  at
• 2:58
  people's
• 2:59
  mannerisms,
• 3:00
  looking
• 3:00
  at
• 3:00
  people's
• 3:01
  habits
• 3:02
  and
• 3:02
  studying
• 3:03
  them
• 3:03
  to
• 3:03
  understand
• 3:04
  what
• 3:05
  the
• 3:05
  top
• 3:05
  1%
• 3:06
  think,
• 3:07
  feel,
• 3:07
  and
• 3:07
  do
• 3:08
  and
• 3:08
  what
• 3:09
  is
• 3:09
  their
• 3:09
  daily
• 3:10
  routine.
• 3:10
  Now,
• 3:11
  this
• 3:11
  has
• 3:11
  always
• 3:11
  fascinated
• 3:12
  me.
• 3:12
  The
• 3:12
  mind
• 3:13
  is
• 3:13
  a
• 3:14
  magical
• 3:14
  place.
• 3:15
  And
• 3:16
  for
• 3:16
  me,
• 3:16
  if
• 3:16
  we
• 3:17
  can
• 3:17
  get
• 3:17
  a
• 3:17
  grasp
• 3:17
  on
• 3:18
  it,
• 3:18
  we
• 3:18
  can
• 3:19
  start
• 3:19
  to
• 3:20
  really
• 3:20
  carve
• 3:20
  out
• 3:22
  are
• 3:23
  life
• 3:23
  that's
• 3:24
  full
• 3:24
  of
• 3:24
  kind
• 3:24
  of
• 3:25
  joy
• 3:25
  and
• 3:25
  enrichment
• 3:26
  and
• 3:26
  particularly
• 3:27
  happiness.
• 3:28
  One
• 3:28
  thing
• 3:28
  that
• 3:29
  I
• 3:29
  started
• 3:30
  to
• 3:30
  see
• 3:30
  a
• 3:30
  distinct
• 3:31
  lack
• 3:31
  of
• 3:31
  in
• 3:32
  my
• 3:33
  first
• 3:33
  sort
• 3:33
  of
• 3:33
  years
• 3:34
  in
• 3:34
  business
• 3:34
  was
• 3:35
  people
• 3:35
  who
• 3:35
  were
• 3:36
  truly
• 3:36
  happy.
• 3:37
  I
• 3:37
  met
• 3:38
  people
• 3:38
  who
• 3:38
  were
• 3:38
  very
• 3:38
  wealthy.
• 3:39
  I
• 3:40
  met
• 3:40
  people
• 3:40
  who
• 3:40
  were
• 3:41
  very
• 3:41
  healthy.
• 3:43
  But
• 3:43
  even
• 3:43
  if
• 3:44
  I
• 3:44
  found
• 3:44
  people
• 3:44
  who
• 3:44
  were
• 3:45
  healthy
• 3:45
  and
• 3:45
  wealthy,
• 3:47
  the
• 3:47
  last
• 3:47
  part
• 3:48
  of
• 3:48
  the
• 3:48
  piece
• 3:48
  of
• 3:48
  the
• 3:48
  puzzle,
• 3:49
  happiness
• 3:49
  was
• 3:50
  often
• 3:50
  missing.
• 3:51
  And
• 3:51
  I
• 3:51
  started
• 3:51
  to
• 3:52
  think,
• 3:52
  well,
• 3:52
  why
• 3:52
  is
• 3:53
  this?
• 3:53
  Why
• 3:53
  is
• 3:54
  it
• 3:54
  so
• 3:54
  hard
• 3:55
  for
• 3:55
  people,
• 3:55
  even
• 3:55
  if
• 3:56
  they've
• 3:56
  reached
• 3:56
  certain
• 3:57
  success
• 3:57
  levels
• 3:58
  and
• 3:58
  hit
• 3:58
  big
• 3:59
  milestones,
• 3:59
  to
• 4:00
  feel
• 4:00
  true
• 4:01
  happiness?
• 4:02
  And
• 4:02
  the
• 4:02
  heart
• 4:03
  of
• 4:03
  the
• 4:03
  matter
• 4:03
  is
• 4:03
  it's
• 4:04
  a
• 4:04
  lot
• 4:04
  about
• 4:04
  enrichment.
• 4:05
  And
• 4:05
  when
• 4:05
  we
• 4:05
  talk
• 4:06
  about
• 4:06
  enrichment,
• 4:06
  this
• 4:07
  is
• 4:07
  about
• 4:08
  not
• 4:08
  just
• 4:09
  living
• 4:09
  a
• 4:10
  life
• 4:10
  of
• 4:10
  enrichment,
• 4:11
  but
• 4:11
  living
• 4:11
  on
• 4:12
  a
• 4:12
  daily
• 4:13
  level
• 4:13
  where
• 4:14
  we
• 4:14
  bring
• 4:15
  joy
• 4:16
  and
• 4:16
  we
• 4:16
  bring
• 4:17
  fun
• 4:17
  and
• 4:18
  we
• 4:18
  bring
• 4:18
  experiences
• 4:19
  that
• 4:20
  stimulate
• 4:21
  and
• 4:21
  nourish
• 4:22
  our
• 4:22
  mind,
• 4:23
  but
• 4:24
  our
• 4:24
  body
• 4:24
  and
• 4:24
  our
• 4:25
  soul.
• 4:25
  And
• 4:25
  here's
• 4:26
  the
• 4:26
  truth,
• 4:26
  because
• 4:27
  most
• 4:28
  business
• 4:28
  risks
• 4:29
  aren't
• 4:30
  life
• 4:30
  or
• 4:30
  death
• 4:31
  situations.
• 4:32
  And
• 4:32
  when
• 4:32
  we
• 4:33
  think
• 4:33
  about
• 4:33
  risk,
• 4:34
  these
• 4:34
  are
• 4:35
  emotional
• 4:36
  risks,
• 4:36
  like
• 4:37
  risking
• 4:38
  things
• 4:38
  like
• 4:38
  could
• 4:39
  be
• 4:39
  your
• 4:40
  reputation,
• 4:41
  or
• 4:41
  risking
• 4:42
  disappointment
• 4:43
  or
• 4:43
  even
• 4:43
  failure.
• 4:45
  So
• 4:45
  the
• 4:45
  key
• 4:45
  here
• 4:46
  is,
• 4:46
  is
• 4:46
  to
• 4:47
  start
• 4:47
  seeing
• 4:48
  fear
• 4:49
  as
• 4:49
  almost
• 4:49
  like
• 4:49
  data,
• 4:51
  like
• 4:51
  seeing
• 4:52
  it
• 4:52
  as
• 4:52
  a.
• 4:53
  A
• 4:53
  signal
• 4:54
  that
• 4:54
  you're
• 4:54
  kind
• 4:54
  of
• 4:55
  stretching
• 4:55
  into
• 4:55
  the
• 4:56
  unknown.
• 4:57
  Now
• 4:57
  what
• 4:57
  happens
• 4:58
  here
• 4:58
  is,
• 4:58
  is
• 4:58
  that
• 4:59
  you
• 4:59
  can
• 4:59
  start
• 4:59
  to
• 4:59
  use
• 5:00
  it
• 5:00
  in
• 5:00
  such
• 5:00
  a
• 5:01
  way
• 5:01
  that
• 5:02
  it's
• 5:02
  actually
• 5:02
  your
• 5:02
  advantage.
• 5:03
  And
• 5:03
  this
• 5:04
  is
• 5:04
  the.
• 5:04
  The
• 5:04
  funny
• 5:05
  thing
• 5:05
  that
• 5:05
  people
• 5:05
  go,
• 5:05
  well,
• 5:06
  how.
• 5:06
  How
• 5:06
  can
• 5:06
  fear
• 5:07
  be
• 5:07
  an
• 5:07
  advantage?
• 5:08
  Well,
• 5:08
  in
• 5:08
  fact,
• 5:09
  in
• 5:09
  some
• 5:10
  cases,
• 5:11
  my
• 5:12
  biggest
• 5:12
  growth
• 5:12
  moments
• 5:13
  came
• 5:13
  from
• 5:14
  moments
• 5:14
  that
• 5:14
  I
• 5:15
  thought
• 5:15
  like,
• 5:16
  you
• 5:17
  know,
• 5:17
  I
• 5:17
  might
• 5:17
  be
• 5:17
  too
• 5:18
  much,
• 5:18
  or
• 5:18
  I
• 5:18
  might
• 5:18
  be
• 5:19
  on
• 5:19
  the
• 5:19
  risk
• 5:19
  of
• 5:19
  really
• 5:20
  failing,
• 5:20
  or
• 5:21
  this
• 5:21
  could
• 5:21
  be
• 5:21
  catastrophic
• 5:22
  to
• 5:22
  my
• 5:23
  business.
• 5:23
  Because
• 5:24
  when
• 5:25
  I
• 5:25
  look
• 5:25
  at
• 5:25
  when
• 5:25
  I
• 5:26
  was
• 5:26
  most
• 5:26
  scared
• 5:27
  in
• 5:27
  my
• 5:27
  business,
• 5:28
  it
• 5:29
  was
• 5:29
  the
• 5:29
  time
• 5:30
  that
• 5:30
  I
• 5:30
  had
• 5:31
  my
• 5:31
  biggest
• 5:31
  learning,
• 5:32
  my
• 5:33
  biggest
• 5:33
  trajectory
• 5:34
  of
• 5:34
  growth,
• 5:35
  my
• 5:35
  biggest
• 5:36
  learnings.
• 5:37
  And
• 5:37
  they
• 5:37
  came
• 5:38
  from
• 5:38
  challenges
• 5:38
  often.
• 5:39
  And
• 5:39
  the
• 5:40
  thing
• 5:40
  here
• 5:40
  is,
• 5:40
  is
• 5:41
  that
• 5:42
  I'm
• 5:42
  not
• 5:42
  saying
• 5:42
  all
• 5:43
  of
• 5:43
  the
• 5:43
  times
• 5:43
  I
• 5:43
  was
• 5:44
  in
• 5:44
  fear,
• 5:44
  I
• 5:44
  was
• 5:44
  unsuccessful.
• 5:45
  It's
• 5:45
  a
• 5:46
  blend.
• 5:46
  And
• 5:46
  sometimes,
• 5:47
  you
• 5:47
  know,
• 5:47
  if
• 5:47
  I
• 5:47
  think
• 5:48
  about
• 5:48
  things
• 5:49
  I've
• 5:49
  done
• 5:49
  that
• 5:49
  felt
• 5:50
  very
• 5:50
  risky,
• 5:52
  very
• 5:52
  scary,
• 5:53
  they
• 5:54
  definitely
• 5:54
  brought
• 5:54
  growth
• 5:55
  because
• 5:56
  even
• 5:56
  if
• 5:56
  they
• 5:56
  weren't
• 5:57
  successful,
• 5:58
  what
• 5:58
  I
• 5:58
  learned,
• 5:59
  why
• 5:59
  actually
• 5:59
  understood
• 6:00
  from
• 6:00
  that,
• 6:02
  actually
• 6:02
  put
• 6:02
  me
• 6:02
  on
• 6:02
  this
• 6:02
  whole
• 6:03
  new
• 6:03
  trajectory
• 6:03
  or
• 6:04
  whole
• 6:04
  new
• 6:04
  way
• 6:04
  of
• 6:05
  thinking.
• 6:06
  So
• 6:06
  I
• 6:07
  want
• 6:07
  to
• 6:07
  be
• 6:07
  clear
• 6:07
  here
• 6:07
  that
• 6:08
  I'm
• 6:08
  talking
• 6:08
  about
• 6:08
  risk
• 6:09
  not
• 6:09
  being
• 6:09
  reckless.
• 6:10
  And
• 6:10
  this
• 6:10
  kind
• 6:11
  of
• 6:11
  brings
• 6:11
  me
• 6:11
  on
• 6:11
  to
• 6:11
  the
• 6:11
  next
• 6:12
  part,
• 6:12
  because
• 6:13
  risk
• 6:14
  is
• 6:14
  about
• 6:15
  Making
• 6:15
  a
• 6:16
  calculation
• 6:16
  around
• 6:17
  something
• 6:17
  and
• 6:17
  it's
• 6:18
  not
• 6:18
  about
• 6:19
  like
• 6:19
  throwing
• 6:19
  your
• 6:20
  entire
• 6:20
  business
• 6:20
  into
• 6:21
  chaos.
• 6:22
  There's
• 6:22
  a
• 6:22
  huge
• 6:22
  difference
• 6:23
  between
• 6:24
  calculated
• 6:24
  risk
• 6:25
  and
• 6:26
  recklessness.
• 6:26
  So
• 6:27
  when
• 6:27
  we
• 6:27
  think
• 6:28
  about
• 6:29
  calculated
• 6:30
  risk,
• 6:30
  what
• 6:30
  is
• 6:30
  this?
• 6:31
  Well,
• 6:31
  it's
• 6:31
  when
• 6:31
  you've
• 6:32
  done
• 6:32
  your
• 6:32
  research,
• 6:32
  when
• 6:33
  you've
• 6:34
  really
• 6:34
  kind
• 6:34
  of
• 6:34
  leaned
• 6:35
  into
• 6:35
  the
• 6:35
  situation
• 6:36
  and
• 6:36
  you've
• 6:36
  weighed
• 6:37
  out
• 6:37
  the
• 6:38
  outcomes
• 6:39
  and
• 6:39
  you
• 6:40
  decide
• 6:40
  to
• 6:41
  like
• 6:41
  move
• 6:42
  forward
• 6:44
  despite
• 6:44
  the
• 6:45
  fear.
• 6:45
  And
• 6:45
  this
• 6:46
  is
• 6:46
  the
• 6:46
  thing,
• 6:46
  because
• 6:48
  if
• 6:48
  you
• 6:48
  feel
• 6:49
  fear,
• 6:49
  I
• 6:50
  want
• 6:50
  you
• 6:50
  to
• 6:50
  understand
• 6:50
  that
• 6:51
  it's
• 6:51
  not
• 6:51
  a
• 6:51
  bad
• 6:51
  thing.
• 6:52
  And
• 6:52
  you
• 6:52
  know,
• 6:53
  when
• 6:53
  we
• 6:54
  think
• 6:54
  about
• 6:54
  recklessness,
• 6:55
  that
• 6:55
  is
• 6:55
  a
• 6:55
  bad
• 6:56
  thing
• 6:56
  because
• 6:56
  that's
• 6:56
  when
• 6:57
  you
• 6:57
  move
• 6:57
  without
• 6:58
  a
• 6:58
  plan.
• 6:59
  Fear
• 6:59
  can
• 7:00
  become
• 7:00
  with
• 7:00
  the
• 7:00
  most
• 7:01
  strategic
• 7:01
  plan.
• 7:02
  It
• 7:02
  can
• 7:02
  come
• 7:03
  with
• 7:03
  actions,
• 7:04
  it
• 7:04
  can
• 7:04
  come
• 7:04
  with
• 7:04
  clarity,
• 7:05
  it
• 7:05
  can
• 7:05
  come
• 7:06
  with
• 7:06
  confidence
• 7:06
  and
• 7:07
  utter
• 7:07
  conviction.
• 7:08
  But
• 7:09
  it's
• 7:09
  whether
• 7:09
  we
• 7:09
  lean
• 7:10
  into
• 7:10
  that
• 7:10
  fear
• 7:11
  and
• 7:11
  decide
• 7:11
  to
• 7:12
  do
• 7:12
  it
• 7:12
  anyway.
• 7:13
  And
• 7:14
  now
• 7:14
  often
• 7:14
  fear
• 7:15
  is
• 7:15
  the
• 7:15
  thing
• 7:15
  that
• 7:15
  stalls
• 7:16
  us.
• 7:17
  And
• 7:18
  yes,
• 7:18
  it's
• 7:19
  scary,
• 7:19
  but
• 7:20
  we
• 7:20
  know
• 7:20
  that
• 7:20
  staying
• 7:21
  in
• 7:21
  your
• 7:21
  comfort
• 7:21
  level
• 7:22
  is
• 7:22
  not
• 7:23
  where
• 7:23
  growth
• 7:23
  happens.
• 7:24
  Because
• 7:25
  if
• 7:25
  I
• 7:25
  think
• 7:25
  about
• 7:26
  when
• 7:26
  I
• 7:26
  invested
• 7:27
  in
• 7:27
  my
• 7:27
  sort
• 7:27
  of
• 7:28
  first
• 7:28
  ever
• 7:28
  like
• 7:29
  big
• 7:29
  personal
• 7:29
  brand
• 7:30
  push
• 7:30
  or
• 7:31
  that,
• 7:31
  you
• 7:32
  know,
• 7:32
  had
• 7:32
  pr,
• 7:33
  I
• 7:33
  was
• 7:33
  doing
• 7:34
  speaking
• 7:34
  events,
• 7:35
  media
• 7:36
  features
• 7:36
  and
• 7:36
  things
• 7:36
  like
• 7:37
  that,
• 7:37
  it
• 7:38
  was
• 7:38
  absolutely
• 7:38
  terrifying.
• 7:39
  I
• 7:39
  was
• 7:39
  panic
• 7:40
  stricken
• 7:41
  by
• 7:41
  public
• 7:41
  speaking.
• 7:42
  I
• 7:43
  hated
• 7:43
  it,
• 7:43
  absolutely
• 7:44
  hated
• 7:44
  it.
• 7:44
  I
• 7:45
  would
• 7:45
  have
• 7:45
  wished
• 7:46
  for
• 7:46
  like
• 7:47
  a
• 7:47
  fire
• 7:47
  alarm
• 7:48
  and
• 7:48
  if
• 7:48
  I
• 7:48
  was
• 7:49
  being
• 7:49
  put
• 7:49
  on
• 7:49
  stage
• 7:50
  somewhere
• 7:51
  and
• 7:51
  then
• 7:52
  I
• 7:52
  decided
• 7:52
  to
• 7:52
  my,
• 7:53
  you
• 7:53
  know,
• 7:53
  to
• 7:53
  face
• 7:53
  my
• 7:54
  fears
• 7:54
  and
• 7:54
  show
• 7:55
  up
• 7:55
  anyway
• 7:55
  and,
• 7:56
  you
• 7:56
  know,
• 7:57
  got
• 7:57
  on
• 7:57
  stage.
• 7:58
  And
• 7:59
  what's
• 7:59
  interesting
• 8:00
  is,
• 8:00
  is
• 8:00
  that
• 8:01
  the
• 8:01
  fear
• 8:01
  reduces
• 8:02
  as
• 8:02
  something
• 8:03
  becomes
• 8:03
  your
• 8:03
  new
• 8:04
  normality.
• 8:05
  So
• 8:05
  the
• 8:05
  more
• 8:05
  I
• 8:05
  did
• 8:05
  it
• 8:06
  and
• 8:06
  I
• 8:06
  didn't
• 8:07
  die
• 8:07
  and
• 8:07
  I
• 8:07
  didn't
• 8:07
  fall
• 8:08
  off
• 8:08
  stage
• 8:08
  and
• 8:08
  nothing
• 8:08
  bad
• 8:09
  happened,
• 8:09
  the
• 8:10
  more
• 8:10
  I
• 8:10
  started
• 8:10
  to
• 8:10
  understand
• 8:11
  that,
• 8:11
  oh,
• 8:12
  actually
• 8:13
  fear
• 8:14
  can
• 8:14
  be
• 8:14
  something
• 8:14
  that
• 8:15
  really
• 8:15
  like
• 8:15
  catapults
• 8:16
  me
• 8:16
  into
• 8:16
  the
• 8:17
  next
• 8:17
  level.
• 8:17
  And
• 8:18
  fear
• 8:18
  doesn't
• 8:19
  have
• 8:19
  to
• 8:19
  be
• 8:19
  something
• 8:20
  that
• 8:20
  I
• 8:20
  avoid.
• 8:21
  Fear
• 8:21
  can
• 8:21
  be
• 8:22
  something
• 8:22
  that
• 8:22
  I
• 8:23
  embrace.
• 8:24
  So,
• 8:25
  you
• 8:25
  know,
• 8:25
  if
• 8:25
  I
• 8:25
  think
• 8:26
  about
• 8:27
  the
• 8:27
  investments,
• 8:28
  even
• 8:28
  when
• 8:28
  I've
• 8:28
  done
• 8:28
  things
• 8:29
  like,
• 8:29
  you
• 8:29
  know,
• 8:29
  big
• 8:30
  five
• 8:30
  figure
• 8:30
  or
• 8:31
  six
• 8:31
  figure
• 8:31
  investment,
• 8:33
  I'd
• 8:33
  run
• 8:34
  the
• 8:34
  numbers
• 8:34
  first
• 8:34
  of
• 8:35
  all,
• 8:35
  I'd
• 8:35
  maybe
• 8:36
  map
• 8:36
  out
• 8:36
  the
• 8:36
  ROI
• 8:37
  and
• 8:37
  the
• 8:37
  possibilities.
• 8:38
  And
• 8:39
  if
• 8:39
  I
• 8:39
  knew
• 8:40
  that
• 8:40
  it
• 8:40
  was
• 8:40
  going
• 8:41
  to
• 8:41
  bring
• 8:41
  sort
• 8:41
  of
• 8:41
  the,
• 8:42
  the
• 8:42
  visibility
• 8:43
  and
• 8:44
  it
• 8:44
  was
• 8:44
  going
• 8:44
  to
• 8:44
  catapult
• 8:45
  my
• 8:45
  business,
• 8:46
  I
• 8:46
  did
• 8:47
  it.
• 8:47
  And
• 8:48
  you
• 8:48
  know,
• 8:48
  within
• 8:48
  five
• 8:49
  months
• 8:49
  out
• 8:49
  of
• 8:50
  five
• 8:50
  times
• 8:51
  that
• 8:51
  revenue,
• 8:52
  you
• 8:52
  know,
• 8:52
  the
• 8:53
  ROI
• 8:53
  on
• 8:53
  it
• 8:53
  was
• 8:54
  huge.
• 8:55
  So
• 8:55
  I
• 8:55
  would
• 8:56
  urge
• 8:56
  you
• 8:56
  to
• 8:56
  lean
• 8:57
  into
• 8:57
  a
• 8:58
  little
• 8:58
  bit
• 8:58
  of
• 8:58
  fear
• 8:59
  and
• 8:59
  to
• 8:59
  think
• 9:00
  that,
• 9:00
  you
• 9:00
  know,
• 9:00
  even
• 9:01
  if
• 9:01
  you're
• 9:01
  investing
• 9:01
  in
• 9:02
  something,
• 9:02
  when
• 9:02
  I've
• 9:03
  invested
• 9:03
  in
• 9:03
  mentors,
• 9:04
  masterminds,
• 9:05
  Retreats.
• 9:06
  I
• 9:07
  always
• 9:07
  feel
• 9:07
  the
• 9:07
  fear.
• 9:08
  And
• 9:08
  I
• 9:08
  think
• 9:08
  it's
• 9:09
  a
• 9:09
  good
• 9:09
  thing
• 9:09
  because
• 9:10
  it
• 9:10
  means
• 9:11
  that
• 9:11
  you
• 9:11
  are
• 9:11
  weighing
• 9:12
  up.
• 9:13
  You
• 9:13
  are
• 9:14
  actually
• 9:15
  tuning
• 9:15
  into
• 9:16
  the
• 9:16
  fact
• 9:16
  that
• 9:16
  if
• 9:17
  you
• 9:17
  invest
• 9:17
  in
• 9:17
  this,
• 9:18
  you're
• 9:18
  gonna
• 9:19
  have
• 9:19
  to
• 9:19
  commit
• 9:19
  to
• 9:19
  it.
• 9:20
  So
• 9:20
  it's
• 9:21
  like
• 9:21
  having
• 9:21
  skin
• 9:21
  in
• 9:21
  the
• 9:22
  game.
• 9:22
  I
• 9:22
  think,
• 9:23
  you
• 9:23
  know,
• 9:23
  investment
• 9:24
  is
• 9:24
  great
• 9:24
  because
• 9:25
  as
• 9:25
  long
• 9:26
  as
• 9:26
  you
• 9:26
  put
• 9:26
  the
• 9:26
  effort
• 9:27
  in
• 9:27
  and
• 9:27
  you
• 9:28
  know
• 9:29
  that
• 9:29
  this
• 9:29
  is
• 9:30
  something
• 9:30
  that
• 9:30
  feels
• 9:31
  right
• 9:31
  for
• 9:31
  you,
• 9:32
  then
• 9:32
  go
• 9:33
  with
• 9:33
  it.
• 9:33
  And
• 9:34
  the
• 9:34
  thing
• 9:34
  is
• 9:35
  here
• 9:35
  is
• 9:35
  that
• 9:35
  even
• 9:36
  if
• 9:36
  something
• 9:36
  doesn't
• 9:37
  go
• 9:37
  right,
• 9:38
  that
• 9:38
  investment,
• 9:38
  that
• 9:39
  fear
• 9:39
  will
• 9:39
  bring
• 9:40
  learnings.
• 9:40
  And
• 9:40
  I
• 9:41
  promise
• 9:41
  you,
• 9:42
  it
• 9:42
  will
• 9:43
  be
• 9:43
  part
• 9:43
  of
• 9:44
  that
• 9:44
  biggest
• 9:44
  growth
• 9:45
  for
• 9:45
  you
• 9:46
  either
• 9:46
  way.
• 9:47
  But
• 9:47
  doing
• 9:47
  nothing
• 9:48
  and
• 9:48
  not
• 9:49
  moving
• 9:49
  forward,
• 9:49
  that's.
• 9:50
  That's
• 9:50
  the
• 9:50
  biggest
• 9:51
  risk
• 9:51
  you
• 9:51
  can
• 9:52
  take.
• 9:52
  And.
• 9:53
  And
• 9:53
  that,
• 9:53
  to
• 9:53
  me,
• 9:54
  feels
• 9:54
  reckless
• 9:55
  that
• 9:55
  we
• 9:55
  are
• 9:55
  not
• 9:56
  moving
• 9:56
  forward.
• 9:57
  Now,
• 9:58
  the
• 9:58
  next
• 9:58
  stage
• 9:59
  here,
• 9:59
  and
• 10:00
  this
• 10:00
  is
• 10:00
  something
• 10:00
  that
• 10:01
  you
• 10:01
  may
• 10:02
  not
• 10:02
  have
• 10:03
  heard
• 10:03
  as
• 10:04
  much
• 10:04
  in
• 10:04
  the
• 10:05
  business
• 10:05
  world.
• 10:06
  It's
• 10:06
  the
• 10:06
  opportunity
• 10:07
  cost
• 10:07
  principle.
• 10:09
  It's
• 10:09
  something
• 10:09
  that
• 10:10
  I
• 10:11
  learned
• 10:11
  in
• 10:11
  a
• 10:11
  very
• 10:12
  young
• 10:12
  age,
• 10:12
  probably
• 10:12
  my
• 10:13
  20s,
• 10:13
  that
• 10:14
  we
• 10:14
  don't
• 10:15
  really
• 10:15
  talk
• 10:15
  enough
• 10:15
  about
• 10:16
  this
• 10:16
  in
• 10:16
  business
• 10:17
  because
• 10:17
  often
• 10:18
  money
• 10:19
  is
• 10:19
  kind
• 10:19
  of
• 10:20
  seeded
• 10:20
  as
• 10:21
  this
• 10:21
  thing
• 10:21
  that
• 10:21
  we
• 10:21
  shouldn't
• 10:22
  ever
• 10:22
  be
• 10:22
  talking
• 10:23
  about.
• 10:23
  And,
• 10:24
  you
• 10:24
  know,
• 10:25
  playing
• 10:25
  it
• 10:25
  safe
• 10:26
  does
• 10:27
  actually
• 10:27
  cost
• 10:28
  you
• 10:29
  more
• 10:29
  than
• 10:29
  taking
• 10:30
  the
• 10:30
  right
• 10:30
  risk.
• 10:31
  So
• 10:31
  what
• 10:32
  is
• 10:32
  the
• 10:33
  opportunity
• 10:34
  cost?
• 10:35
  Well,
• 10:35
  it's
• 10:36
  the
• 10:36
  value
• 10:38
  in
• 10:38
  what
• 10:38
  you
• 10:39
  lose
• 10:39
  by
• 10:39
  not
• 10:40
  taking
• 10:40
  action.
• 10:41
  And
• 10:42
  this
• 10:42
  really
• 10:42
  did
• 10:42
  change
• 10:43
  my
• 10:43
  whole
• 10:43
  mindset,
• 10:44
  and
• 10:44
  it
• 10:44
  got
• 10:44
  me
• 10:44
  thinking.
• 10:45
  And
• 10:45
  I
• 10:45
  remember
• 10:45
  being
• 10:45
  in
• 10:46
  my
• 10:46
  20s
• 10:46
  and
• 10:46
  thinking,
• 10:47
  well,
• 10:48
  if
• 10:48
  I
• 10:48
  don't
• 10:49
  do
• 10:49
  this,
• 10:49
  what
• 10:50
  will
• 10:50
  happen?
• 10:50
  And
• 10:51
  looking
• 10:51
  at
• 10:51
  it,
• 10:51
  you
• 10:52
  know,
• 10:52
  the.
• 10:52
  The
• 10:52
  risk
• 10:52
  there
• 10:53
  was
• 10:53
  far
• 10:53
  greater
• 10:54
  than
• 10:55
  losing
• 10:55
  the
• 10:55
  money
• 10:55
  itself
• 10:56
  because
• 10:56
  I
• 10:57
  could
• 10:57
  always
• 10:57
  make
• 10:57
  the
• 10:57
  money
• 10:58
  back.
• 10:59
  So
• 10:59
  it's
• 10:59
  the
• 11:00
  cost
• 11:00
  of
• 11:01
  the
• 11:01
  value
• 11:02
  around
• 11:03
  not
• 11:03
  taking
• 11:03
  it.
• 11:04
  And
• 11:05
  if
• 11:05
  I
• 11:05
  think
• 11:05
  about
• 11:06
  this
• 11:06
  every
• 11:07
  time,
• 11:08
  you
• 11:08
  know,
• 11:08
  you
• 11:08
  hold
• 11:09
  back
• 11:09
  from
• 11:09
  doing
• 11:09
  something
• 11:10
  or
• 11:10
  I've
• 11:10
  held
• 11:10
  back
• 11:11
  from
• 11:11
  doing
• 11:11
  something,
• 11:11
  it
• 11:11
  could
• 11:12
  be
• 11:12
  launching
• 11:12
  or
• 11:13
  hiring
• 11:14
  or
• 11:14
  investing,
• 11:16
  it's
• 11:16
  because
• 11:16
  it
• 11:16
  feels
• 11:17
  scary.
• 11:18
  And
• 11:19
  you're
• 11:19
  not
• 11:19
  just
• 11:19
  avoiding
• 11:20
  risk.
• 11:21
  You're
• 11:21
  losing
• 11:22
  potential
• 11:23
  revenue,
• 11:25
  you
• 11:25
  are
• 11:26
  losing
• 11:26
  market
• 11:27
  share,
• 11:27
  and
• 11:27
  you're
• 11:28
  definitely
• 11:28
  losing
• 11:29
  momentum.
• 11:31
  So
• 11:31
  when
• 11:31
  I
• 11:32
  think
• 11:32
  about
• 11:32
  it
• 11:33
  like
• 11:33
  that,
• 11:34
  that
• 11:34
  definitely
• 11:35
  repositioned
• 11:36
  how
• 11:36
  I
• 11:36
  thought
• 11:36
  about
• 11:36
  everything
• 11:37
  from
• 11:37
  my
• 11:37
  20s
• 11:38
  to
• 11:38
  my
• 11:38
  30s.
• 11:38
  I'm
• 11:39
  46
• 11:39
  now,
• 11:40
  and
• 11:40
  sometimes
• 11:41
  the
• 11:41
  safest
• 11:42
  move
• 11:42
  can
• 11:43
  sometimes
• 11:43
  be
• 11:44
  the
• 11:44
  most
• 11:45
  expensive
• 11:45
  to
• 11:45
  us,
• 11:46
  if
• 11:46
  that
• 11:46
  makes
• 11:46
  sense.
• 11:47
  So
• 11:47
  I
• 11:48
  want
• 11:48
  you
• 11:48
  to
• 11:48
  think
• 11:48
  about
• 11:49
  it,
• 11:49
  because
• 11:50
  one
• 11:50
  of
• 11:50
  the
• 11:50
  things
• 11:51
  that
• 11:51
  I
• 11:51
  wrote
• 11:51
  down
• 11:52
  here
• 11:52
  and
• 11:52
  I
• 11:52
  really
• 11:53
  wanted
• 11:53
  to
• 11:53
  share,
• 11:54
  almost
• 11:54
  like
• 11:55
  if
• 11:55
  this
• 11:55
  was
• 11:56
  the
• 11:56
  one
• 11:56
  thing
• 11:56
  that
• 11:56
  you
• 11:56
  took
• 11:57
  from
• 11:57
  this
• 11:57
  podcast,
• 11:58
  is
• 11:58
  that
• 11:59
  the
• 11:59
  next
• 12:00
  time
• 12:00
  that
• 12:00
  you're
• 12:01
  weighing
• 12:02
  up
• 12:02
  a
• 12:02
  decision,
• 12:03
  like,
• 12:03
  ask
• 12:03
  yourself
• 12:04
  this,
• 12:05
  what's
• 12:06
  the
• 12:06
  cost
• 12:07
  of
• 12:07
  staying
• 12:08
  where
• 12:09
  I
• 12:09
  am?
• 12:10
  And
• 12:10
  what's
• 12:11
  the
• 12:11
  upside
• 12:12
  of
• 12:12
  moving,
• 12:13
  even
• 12:13
  if
• 12:13
  it
• 12:14
  feels
• 12:14
  uncomfortable?
• 12:15
  So
• 12:15
  when
• 12:15
  you
• 12:16
  hold
• 12:16
  those
• 12:16
  two
• 12:16
  thoughts,
• 12:17
  the
• 12:17
  next
• 12:18
  time
• 12:18
  something
• 12:18
  comes
• 12:19
  to
• 12:19
  you,
• 12:19
  the
• 12:19
  next
• 12:19
  time
• 12:19
  an
• 12:20
  opportunity
• 12:20
  presents
• 12:20
  itself
• 12:21
  and
• 12:21
  you
• 12:21
  think,
• 12:21
  oh
• 12:22
  my
• 12:22
  goodness,
• 12:22
  like,
• 12:22
  this
• 12:22
  is
• 12:23
  huge.
• 12:23
  But
• 12:23
  oh
• 12:24
  my
• 12:24
  goodness,
• 12:24
  this
• 12:24
  is
• 12:25
  scary.
• 12:25
  And
• 12:26
  you
• 12:26
  feel
• 12:26
  the
• 12:26
  fear,
• 12:27
  weigh
• 12:28
  up
• 12:28
  the
• 12:28
  two
• 12:28
  options,
• 12:29
  you
• 12:29
  know,
• 12:29
  and
• 12:30
  is
• 12:30
  it
• 12:30
  going
• 12:30
  to
• 12:30
  cost
• 12:30
  you
• 12:31
  more
• 12:31
  by
• 12:32
  not
• 12:32
  taking
• 12:32
  the
• 12:32
  risk
• 12:33
  and
• 12:33
  feeling
• 12:33
  the
• 12:33
  fear?
• 12:34
  So
• 12:35
  we
• 12:35
  know
• 12:36
  that
• 12:36
  leaders
• 12:37
  who
• 12:37
  scale
• 12:38
  the
• 12:39
  fastest,
• 12:40
  they're
• 12:40
  not
• 12:40
  reckless,
• 12:41
  they
• 12:41
  are
• 12:41
  definitely
• 12:42
  risk
• 12:42
  takers,
• 12:43
  but
• 12:44
  they
• 12:44
  also
• 12:44
  don't
• 12:45
  let
• 12:45
  fear
• 12:46
  define
• 12:47
  them.
• 12:47
  And
• 12:48
  they
• 12:48
  definitely
• 12:48
  don't
• 12:49
  let
• 12:49
  fear
• 12:49
  keep
• 12:49
  them
• 12:50
  stuck
• 12:50
  because
• 12:51
  they
• 12:51
  understand
• 12:52
  that
• 12:53
  calculated
• 12:54
  risks
• 12:54
  are
• 12:54
  actually
• 12:55
  part
• 12:55
  of
• 12:55
  the
• 12:55
  journey.
• 12:55
  They're
• 12:56
  like
• 12:56
  this
• 12:56
  bridge
• 12:57
  between
• 12:58
  where
• 12:58
  they
• 12:58
  are
• 12:59
  now
• 12:59
  and
• 13:00
  where
• 13:00
  they
• 13:00
  want
• 13:00
  to
• 13:01
  be.
• 13:01
  So
• 13:02
  the
• 13:02
  real
• 13:02
  danger
• 13:03
  here
• 13:03
  is
• 13:03
  that
• 13:04
  please,
• 13:04
  please,
• 13:05
  please
• 13:05
  lean
• 13:05
  into
• 13:05
  this
• 13:06
  every
• 13:06
  time
• 13:06
  you
• 13:06
  make
• 13:07
  a
• 13:07
  decision
• 13:07
  that
• 13:08
  if
• 13:09
  staying
• 13:10
  in
• 13:10
  a
• 13:10
  place
• 13:11
  that
• 13:11
  no
• 13:11
  longer
• 13:12
  challenges
• 13:12
  you,
• 13:14
  that
• 13:15
  could
• 13:15
  be
• 13:15
  the
• 13:15
  most
• 13:15
  expensive
• 13:16
  thing
• 13:17
  in
• 13:17
  your
• 13:18
  whole
• 13:18
  business
• 13:19
  journey.
• 13:20
  So
• 13:20
  think
• 13:20
  about
• 13:20
  this,
• 13:21
  make
• 13:22
  a
• 13:22
  decision,
• 13:23
  weigh
• 13:23
  the
• 13:23
  risks
• 13:24
  up,
• 13:24
  and
• 13:24
  always
• 13:25
  think
• 13:25
  about
• 13:26
  what
• 13:26
  is
• 13:26
  the
• 13:26
  worst
• 13:27
  thing
• 13:27
  that
• 13:28
  can
• 13:28
  happen.
• 13:29
  So,
• 13:29
  again,
• 13:29
  I
• 13:30
  hope
• 13:30
  you
• 13:30
  enjoyed
• 13:31
  the
• 13:31
  podcast.
• 13:32
  If
• 13:32
  you're
• 13:33
  watching
• 13:33
  this
• 13:33
  on
• 13:33
  YouTube,
• 13:34
  please
• 13:34
  subscribe.
• 13:35
  If
• 13:35
  you're
• 13:35
  on
• 13:36
  socials
• 13:36
  again,
• 13:37
  please
• 13:38
  come
• 13:38
  and
• 13:39
  say
• 13:39
  hi.
• 13:40
  And
• 13:40
  also
• 13:41
  do
• 13:41
  me
• 13:41
  a
• 13:41
  favor
• 13:42
  and
• 13:42
  rate
• 13:42
  and
• 13:43
  review
• 13:43
  the
• 13:43
  podcast
• 13:43
  because
• 13:44
  if
• 13:44
  you
• 13:44
  enjoyed
• 13:44
  this
• 13:44
  episode,
• 13:45
  help
• 13:45
  me
• 13:45
  spread
• 13:46
  the
• 13:46
  world
• 13:46
  and
• 13:47
  help
• 13:47
  us
• 13:47
  on
• 13:47
  our
• 13:48
  mission
• 13:48
  to
• 13:48
  reach
• 13:49
  the
• 13:49
  top
• 13:49
  1%
• 13:50
  of
• 13:50
  podcasts
• 13:51
  globally.
• 13:56
  Thanks
• 13:57
  for
• 13:57
  listening
• 13:57
  to
• 13:58
  dawn
• 13:58
  of
• 13:58
  a
• 13:59
  New
• 13:59
  Era,
• 13:59
  the
• 13:59
  podcast
• 14:00
  brought
• 14:00
  to
• 14:00
  you
• 14:00
  in
• 14:00
  association
• 14:01
  with
• 14:01
  the
• 14:02
  Her
• 14:02
  Power
• 14:02
  Community.
• 14:03
  This
• 14:04
  initiative
• 14:04
  was
• 14:05
  founded
• 14:05
  by
• 14:05
  myself
• 14:06
  and
• 14:06
  it's
• 14:06
  all
• 14:06
  about
• 14:06
  empowering
• 14:07
  female
• 14:07
  founders
• 14:08
  to
• 14:08
  really
• 14:08
  recognize
• 14:09
  their
• 14:09
  limitless
• 14:10
  potential
• 14:11
  and
• 14:11
  pursue
• 14:11
  their
• 14:12
  ambitions
• 14:12
  with
• 14:13
  confidence.
• 14:14
  Now
• 14:14
  there
• 14:14
  is
• 14:14
  less
• 14:15
  than
• 14:15
  1.8%
• 14:16
  that
• 14:16
  goes
• 14:16
  into
• 14:17
  investing
• 14:18
  in
• 14:18
  female
• 14:18
  founded
• 14:18
  businesses
• 14:19
  and
• 14:20
  we
• 14:20
  are
• 14:20
  here
• 14:20
  to
• 14:21
  make
• 14:21
  positive
• 14:22
  change.
• 14:22
  So
• 14:22
  come
• 14:23
  and
• 14:23
  support
• 14:23
  us
• 14:23
  on
• 14:23
  Instagram
• 14:24
  at
• 14:24
  Her
• 14:25
  Power
• 14:25
  Community
• 14:26
  and
• 14:26
  find
• 14:26
  out
• 14:26
  more
• 14:27
  about
• 14:27
  what
• 14:27
  we're
• 14:27
  doing
• 14:28
  to
• 14:28
  support
• 14:28
  female
• 14:29
  founders
• 14:29
  to
• 14:29
  scale
• 14:30
  and
• 14:30
  grow
• 14:30
  their
• 14:31
  businesses.