Latest / The Weekly Run / Make them Regulars | #21

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Make them Regulars | #21 · The Weekly Run

• Jeff Perera: to the weekly run. I'm Jeff. What's hot at the bagel run, Aaron? ⁓ Aaron: Not married. So much. We were just saying ⁓ before we started the recording that I don't know why it feels like a Friday on, barely a Wednesday. It's it's a long week somehow somehow already. Jeff Perera: Yeah. The week has already gotten away from me. It's I think part of it is because we had a little fun earlier this week. I think this was we did have some fun. You and I got the opportunity to go to the University of Central Florida and speak to students at the College of Business in a program that they call the Exchange. This is a a for credit program. Aaron: We did. Jeff Perera: Like they get a grade for this, which is crazy. They come and listen. It is kind of the coolest part of it for the students. Maybe I don't know. Maybe talking to us is a cool part too, but they essentially get to come and listen to Aaron: Which is the coolest part. For sure. Yeah. Jeff Perera: Professionals across multiple disciplines in the business industry or the, you know, what would fall under categories of like the business major, accounting, marketing, integrated business, entrepreneurship, whatever those categories are, or your whatever your major might be. And you sit for an hour and you chat. They ask questions. We did a fireside chat. via the podcast and I think our listeners are gonna enjoy it when we air it over the next couple of weeks as we ⁓ Aaron: We got great questions. The kids were students were great with questions. I was super impressed just with the quality. Jeff Perera: Yeah. They they're very thoughtful. There's a ton of insight behind ⁓ the questions were ⁓ I as though ⁓ they truly to learn from the we were having. And that, I don't know, maybe that's maybe I'm ⁓ just a old guy and it's unusual, ⁓ maybe it's just the norm now. I don't It felt good Aaron: ⁓ I laugh that because that was actually my like almost my identical sort of thought, Was like, wow, this these these guys I don't wanna be cynical about it, but like they're really sort of engaged. How do I get ⁓ I guess maybe I expect a different level of engagement. ⁓ just because that's that's hard, right? I mean it's it's you're a student, you're busy to come in and take time out and to ⁓ lock in and and try and take something from an event like this, so to see so many students and all engaged and asking great questions, it was I was ⁓ I left very impressed with student body, the program. Like I was like, ⁓ that's this is a great program. Yeah, but you're your perennial favorite at this place. This is what, time number three, four? ⁓ Jeff Perera: Yeah, it was really cool. I think this was the fourth time I've been to the exchange. I yeah, I've gotten a chance to talk to students over the last few years. And it it's neat because each time you go, it's a different set of students, right? They're enrolled in this for just a semester, so they they're they're new every time. And the questions, Aaron: That's crazy. Jeff Perera: I'll admit can be similar because it's a new group of people. They're they're all kind of catching up. The growth and knowledge of the brand over the four sessions has gotten deeper. in the first session ⁓ it was Danielle and I, and we actually originally ⁓ were invited Justin, who's a graduate of the College of Business. I went to the University of Central Florida, I graduated from the University of Central Florida, but I didn't graduate from the College of Business. I graduated from the College of Arts and Sciences with a degree in psychology. ⁓ So ⁓ not College of Business Alumni. Justin being a college of business alumni has had a ton of interaction with the exchange and with the college there. It ⁓ it was like invited by the first time. Nobody really knew Jeff's Bagel Run They knew Justin and knew sort of businesses ⁓ he had built previously and he was doing ⁓ with ⁓ like post Ubreak I fix, but they didn't really know Jeff's bagel run. This next time we went, we'd had our store open at in El Vito. It was, you know, a group of students, which right next to the UCF. They visited a lot of the students had visited the shop, had a bagel, there was a little bit more knowledge, and so I'd say like 25% of the room ⁓ had heard of and had been to Jeff's Aaron: Which is their hometown store. Jeff Perera: The third time Danielle and I did it together, it was like at least half the room was like, ⁓ yeah, I know Jeff's. I have a favorite Bingelin cream cheese spread. And you're not gonna catch me without like a banana bread latte, right? That was the vibe. This time we asked the question, how many have you been to Jeff's? And it was like ⁓ 60%, 70% of hands went up. ⁓ Aaron: I love that measure for a lot of reasons. One, I like that measure because it's such a great, just benchmark year over year. I think it goes even more to sort of the brand awareness because these are new students. If you want to talk about a population that you have to recapture every year, ⁓ all the seniors leave a whole new fresh, you know, crop of ⁓ of ⁓ you know, come in and so you don't get ⁓ built in that ⁓ Jeff Perera: Mm-hmm. Aaron: That doesn't just grow like it would with a normal audience where it's like, ⁓ we won them and we keep them. It's like we gotta keep winning these kids. So it was cool to see that even with that, that number's increasing. And and as you said, what what this is my first time to the exchange but ⁓ it like they weren't like, ⁓ been to one. We had fans. There was fans in there. They were talking the same nonsense that we all we always talk about on this pod as far as like favorite pairings and And y like you said, not gonna catch me dead without my morning coffee. ⁓ it's in the ritual. So that was that was really fun to see. It'll be, you know, year six, year eight, you know, this will be a fun exercise. You know, we'll be in the student union by then. That's the goal, right? So Jeff Perera: A hundred percent. Yeah, it was It was standing room room only in the back. There was like a hundred and twenty kids there. It was pretty great. We've got a ton of content that I need to chop up and turn into a podcast because we did record while we were there. We had our setup. We've got we even brought a little extra help, had a third camera in the room and we were Aaron: Yeah. Jeff Perera: Doing our best to capture the students' questions. So we're gonna I'm gonna work on that. So this is my promise to our listeners. The exchange episodes. Yeah, I don't I'm I'm all about accountability, Aaron. I think the the the exchange podcasts episodes will come out. We'll probably do it in two episodes and ⁓ Aaron: Ooh, put yourself on the hook. I like it. Jeff Perera: get a chance to hear what the students are asking, get little insight into the mind of the the next generation leaders and entrepreneurs in the in the business world. Should be fun. Yeah. ⁓ don't want to spoil it, so we'll let it ⁓ just leave it there ⁓ people have to come back and listen to part one and part two when we get those ⁓ when we get those edited and posted up. So it's gonna be great. Aaron: Great questions. Jeff Perera: ⁓ you don't this as a listener because you're just listening in your car on a Thursday morning and you're super happy that there's another pod available, but ⁓ I was today to the recording session. Aaron: Wait. Yeah, this is true. This is true. I d you know, given that you are also the studio team, ⁓ nobody was really upset. I mean I was I was stuck. Yeah. Well I mean, I did, but ⁓ listen, I'm just a hired talent. All right, I'm I'm in the proverbial green room for whenever you get here. This is I'm ready for you, man. Jeff Perera: Nobody missed me. Is that what you're saying? So I was late today because I had I got a text message late last week that a ⁓ former colleague of mine that works at the North Face was gonna be in town for a meeting and the entire Southeast leadership team for the North Face was gonna be there and they got bagels and I was like, ⁓ my gosh, thank you. That's so incredible. I'm like so glad that you thought of us. Thanks for, you know, catering breakfast one morning. And she said, you know Maybe you could come by. And I like, ⁓ my gosh, I'll see if I can I'll see if I can swing by. And it turned out that they were meeting at a hotel just on the other side of where our office is ⁓ in Orlando. ⁓ And it was like a four minute drive. ⁓ So Aaron: ⁓ cool. Jeff Perera: After lunch today, popped over to their meeting and jumped in and told the story of Jeff's Bagel Run. ⁓ they're in a phase now where they're they're rebuilding some of their customer service and experience ⁓ that's taking place. And so we a lot about hospitality ⁓ and all of the themes and things that we're seeing in Quick Service that we're trying to deploy at the Bagel Run. And how that ties into maybe a different experience in, a retail setting where you're buying a jacket and getting ready for an adventure. ⁓ It really fun. Aaron: that's I betcha's some interesting parallels there. And ha and you having worked in both industries, Jeff Perera: I worked at the North Face. I was the leader for that Southeast market Aaron: Literally. Yeah. you know, you have that experience and to draw those parallels, And I think that there's a lot to be learned in other industries from the restaurant industry and just how we look at hospitality and just the hyper focus on experience. at the end of the day, if I'm a consumer, I've got a lot of choices on what to eat. And so it goes beyond just the food. It's the entire experience that goes with it. And that's that's universal. Jeff Perera: ⁓ I think that plays outerwear too. if you're ⁓ going on Alaskan cruise and you need to make sure you have the right gear your excursions because you're gonna be walking on a glacier or something, there's a few different you can that up. ⁓ And I think the differentiation for ⁓ what ⁓ someone perceives as ⁓ that human interaction, that that service. That that's gonna be the differentiator. And ⁓ we talked a lot about today. And it was super fun to hear stories ⁓ of, a customer going in. these are big purchases. These aren't like ⁓ You know, $4 bigling cream cheese purchases. These are, you know, fully kitted out, maybe thousands of dollars worth of gear that you're buying for this adventure you're going on. So it's a big financial decision and you want to feel comfortable with it. And as these leaders in these stores are building these relationships with their customers. They're they're doing it through authenticity, they're doing it through a genuine appreciation for them coming and interacting. And it's like it's it's that relationship similarly to the one that we build with our guests when they come in and they're like, hey Aaron, rosemary salt, helping you cheddar, what do you get? You like you just kind of know they're they're regular. And so how do you how do you treat people like a regular? How do you create someone and make them a regular was a was a conversation we had today, and it was a lot of fun to see how it equated to even an experience like, you know, grabbing an outer wear. Aaron: Yeah. That's that's an interesting challenge because I think that it's almost harder in those sorts of spaces because you know, you don't you don't kit out for an Alaskan adventure every month, but you can get a bagel every day. And so I think we have a lot more opportunity touch points to build those relationships fast and really establish them. So w what do you what do you advise them? What is what was your advice as far as like how do you create experience on across you know fewer touch points. Jeff Perera: ⁓ the conversation had today was making sure people feel seen ⁓ when they enter your space. And a component of Jeff Bagel Run philosophy. Like, I mean, you walk into a store, we've talked about this before. It's like, hey, welcome in, Aaron, it's great to see you, right? But it goes beyond that. It's like that acknowledgement, that smile, just knowing that you're there, feeling seen, feeling appreciated, goes so far. And, imagine you're walking into a retail space and you're getting ready to spend six, seven, eight hundred dollars ⁓ on outerwear for a vacation that you've probably spent thousands of dollars on to go on this grand adventure. And, greeted when you walk in. You made feel ⁓ for ⁓ just ⁓ the opportunity ⁓ browse the selection things that might be in this place when there's so many opportunities for you to shop in. And so ⁓ how do you to someone quickly? And really boils down to just smiling, acknowledging that they are there, which is crazy that an acknowledgement of existence is like. ⁓ All it takes to be better than the next person. Wild. Aaron: I don't want to admit that that's true, but it is. And it if I reflect on my own consumer experiences that I have, it that you know, that resonates, right? You go in there, I think one of the most powerful things, you can do ⁓ is just remember an order. Because as a consumer, you're like, reached some, you know. Jeff Perera: It's true. Aaron: insider elite VIP status that I'm worth having my order remembered by this other human that's just trying to get you know get through their day and do their job and and like the power of that. And it's even to the point where I'll go in a place and if somebody remembers my order, I'll be like, I didn't even want that. I came in for something different, but I am going to abandon that original thought and I will take regular because I don't want to break Jeff Perera: Mm-hmm. Aaron: whatever whatever's happening here, I just yeah. ⁓ Yes, don't want to tear it down. ⁓ So like Yeah. Exactly, exactly. It's like, no, I really didn't want a latte today, but yes, ⁓ yes, will take one because you remember that I like lattes. So let's go. it's it such a low bar, ⁓ for sure, but such outsize impact. Jeff Perera: Whatever whatever we've built here, whatever this like this Aaron's like, I got this thing going with my barista and I don't want to screw it up. I do want a latte. Exactly. Yeah. No, one hundred percent. Yeah, it really is. I had maybe an hour conversation with these leaders and I think for them, they were like, Well that's great, you're an owner. This is your business and I like, It's true, we've we've got franchisees and I have ⁓ people that we've released control to this business and ⁓ Aaron: Incredible. Jeff Perera: you are in this place and ⁓ you own the North Face. you're the store manager. But it's still your business. there's still an an ⁓ assignment of ownership. To you're doing, and you have to take that, you have to fully embrace that, ⁓ then you have to find a way to deploy ⁓ and pieces of that ownership to your team. Because if you can't ⁓ if you can't assign ownership of things ⁓ where they feel like the purpose ⁓ they have in the business that they're doing ⁓ strong enough, like your order being remembered, that person had a purpose. Aaron's coming in, and I'm going to deliver an to Aaron ⁓ that gonna blow his mind. Aaron: Yeah. Jeff Perera: Mind because you're not even anticipating ⁓ the concept of them remembering their order. My favorite experience in a just biggel run is when ⁓ We get a customer who mobile orders the same thing consistently and then a bagel of the day pops up and they take that instead of their regular and the team hesitates a little bit. They're always like, So ⁓ Jeff, wait a second, you usually like a salt bagel roasted jalapeno, but ⁓ got the jalapeno pepperjack today. Is everything okay? Like what's going on? Like that. Yeah, like like ⁓ ⁓ Aaron: You good? Is this the are you signaling? This is fine? To cry for help, we need to talk. That's right. Jeff Perera: Blink twice if you need help, you know? But yeah, like there's a I think there's something to that level of recognition, that level of awareness that you have for the people around you. And Ultimately became down to this like be kind and appreciate the people that are around you because ultimately they're what makes your business better. They're what makes you make your sales goals. They're the ones that help you increase your productivity. Like and you 'cause the people around them is also their teams, right? Like I mean, and that happens too at the j at Just Beagle Run. Like we have big teams in our stores and that's another audience that you have and you have to deliver that same level of experience to. You have to appreciate, you have to see your team. You have to make sure they feel like they're in on the same purpose. Aaron: think it's you made a good point about the the ownership and I think that that's something that's a oftentimes misunderstood or misaligned and and it you make a really good point around it's not you don't have to own the business to have ownership. You know, you don't have to literally financially legally own the business to have ownership. That's not really what it's about. Certainly not for consumers that are in your space because as you said, remembering an order is ownership. a team member, owning that space around you and just and you see it with the employees and the teams that are really good. They're just like, this is my domain. While I'm here, this is my domain. And maybe I'm not even authorized to give out a two percent discount, right? I can't do anything. Right. Like, but I but I'm still gonna own the space like the way that I I do my job, the way that I pack these bagels or interact with the customers. I remember ⁓ That you're going somewhere or I you have something on your t-shirt, and I'm like, ⁓ I love that movie too. And these are all little actions that just display, again, that that ownership of of the experience that you're providing the customer. And I think it's that's actually the most important part. It's not the I can give free stuff away or discounts. Like that's not really what consumers remember. Jeff Perera: Yeah, they definitely remember the fact that felt like you cared enough about experience to do thing you did. That that's what people remember. The way you make someone feel is more likely than not the way they're going to remember you. Aaron: ⁓ yeah. Jeff Perera: That's it. So if you're, cream cheese, and you just happen to look up and ⁓ someone's got, a dungeon crawler Carl t-shirt on, and you're like, ⁓ Mongo is ⁓ that ⁓ connection ⁓ to that experience, like it just makes. ⁓ Aaron: Yeah. Jeff Perera: It makes everything for them and they're willing to come back again Danielle told me she's been working really hard with the store teams around ⁓ making them regulars. Like that's her mission and to drive operations and ⁓ increase sales, foot traffic, it looks like, like all the things that we're trying to do, like ⁓ make ⁓ regulars ⁓ is goal. And how you do that? It's like ⁓ great engagement, it's great conversation. remembering their order. It's ⁓ ensuring that if they have, app and they've ⁓ joined loyalty program they're getting the scan get the points to do the like it's all of those components ⁓ make ⁓ all of it. ⁓ Aaron: And you bring up a really yeah, you bring up a really another another really good point just worth sort of highlighting is that it's not it it is the intangibles like, did I have to wait a long time? You know, was it was it organized, whatever. But some of our most popular stores, most well reviewed stores, that have the highest number of repeat customers, sort of beloved experiences, like they're busy stores. People are going in and they're waiting. Not a long time, but they're waiting And that does not negatively correlate. It's not like people are willing to wait. People are willing to be in the space and you know, if it's really busy, they understand it because it's like, hey, this is worth waiting for. The experience, the product, and all that stuff. And it's like, people, I think, think about the wrong thing Jeff Perera: Yeah, yeah. you're ⁓ you're definitely onto something we live in Orlando, we're theme park junkies, ⁓ and ⁓ every everything is a line, Everything a line. But if you're in that queue and you wait, I don't know, an hour for a roller coaster, and the payoff and the payoff is ninety seconds of pure adrenaline and joy, it's worth it. Aaron: Everything's a line. Everything in life. That's so true. Ninety seconds. Yep. It's worth it. Jeff Perera: So the the equate that to the bagel shop, if you go to your bagel shop and you wait ten minutes in line you a ⁓ great with the team, plus you get a delicious bagel and cream cheese and coffee, and you walk out of there, you wow, that was totally worth it. It's ⁓ it's the same, ⁓ it's same cue logic that Disney applies, that ⁓ Studios applies. Keep them busy in the line so they don't think the line's too long. But make the payoff worth it. The ride, the ride better deliver. Aaron: Yeah. Jeff Perera: I don't know, Velocicoaster delivers. Aaron: Yes, yes, it does. Yes. Jeff Perera: Yeah. Well just just say it. Two and a half minutes of Am I Gonna Live? And then you live and you're like, that was awesome. Aaron: That's Yeah. ⁓ I would that's one that I have and would again wait for. Jeff Perera: Yeah, definitely. I thought it was just so fun to see some old colleagues and ⁓ so Miranda, thank Miranda, thank you for inviting me out ⁓ Billy is the district manager that leads that Southeast Division, lives in our Charlotte market and visits our stores there. So it was really yeah, the Southeast, this is great. Like, ⁓ have ⁓ Charlotte team, we had a Charleston team there. We have a couple, like the Atlanta team knew of like the Ackworth location, but it was kind of too far from where they were. So they all kind of had an idea of who Jess Bagel Run was, which was pretty neat too, but not all of them had the chance to try the bagels, and so ⁓ Aaron: ⁓ nice. Yeah. Good. Convert ⁓ all, send them back. Jeff Perera: That's us and I I that's what I said. Us listen, you can have your team meetings and we can provide bagels, just let us know. Aaron: Speaking of converting, and well, I don't know that I'm actually converting to anything. I'm pretty addicted at this point. but you sampled a bagel today. You sampled two bagels today. ⁓ And ⁓ one, I mean, they were both delicious, but one I have excited and one I had no idea about. And the one I had no idea about like blew my mind. And actually ⁓ I'm still thinking about that bagel and not the one I was excited about. It's it's like it's faded now. That one was so good. It was so good. my favorite perk ⁓ jeff's bagel run, I think, ⁓ insider menu access. kinda, I'm not gonna lie, I kinda ⁓ I flaunt that a little bit. Like I'll talk to people and they'll be like, I love that bagel. Like, I had that bagel like three months ago. Like inside, like I it's a flag. That's my favorite, it's my favorite. Jeff Perera: ⁓ wow. It's a flex, Aaron. Yeah it's a flex it's totally a flex. Aaron: JBR perk is just getting to try these things before ⁓ you know, they hit Main Street. Jeff Perera: I did bring two test bagels. ⁓ you were headed into a meeting, when I came in with them too, and you're like, What's in the box? And like you disappeared and I was like ⁓ And so what did I do? the tell it tell the people what did I do? Aaron: Yeah. You brought me you brought me these samples. I I'm hand delivered. So I deeply appreciative of these. I mean, honestly, I feel like just following you around ⁓ you're doing this kind of stuff. Whenever I know that there's menu innovation happening, I just want to follow you around ⁓ cast offs, kinda like how my my dog used to follow my young children around, just like hunt for Cheerios and and goldfish. Jeff Perera: Yes, I did. Hand delivered. Yeah. Aaron: ⁓ just waiting them to fall off out of their hands. Like I feel like that's what I'm doing, but I'm not above it. ⁓ so I just follow you around. Like when I know that we're shooting marketing for something, I'm there, I'm ready. Jeff Perera: That's okay. It pays off. It's it's It's totally worth it. And these bagels are gonna come from ⁓ a a a collection of bagels of the day that are gonna launch in July. So next month. Yeah, yeah. We're we're launching right around the corner. This was kind of like final test, and they're gonna launch in July as part of an international flavors week that Aaron: ⁓ so they're soon. I wasn't sure. Okay. So they're on the corner. Great. Ooh, it's like World Cup inspired. Jeff Perera: Coincides with the semi, yep, the semifinal and final game of the World Cup. So it's really great. I think there's some really fun flavor profiles in that weekly set of Bagels of the Day. I'm really excited about the two that I brought today. There was one you didn't even get that was that's each equally as good. It tested it last week, so fire. Can't wait. Aaron: Yes. I love it. How many flavors are in this international? Jeff Perera: ⁓ you know, seven days our bagel of the day calendar. So there are seven international flavors that we're presenting. Three of them are new No, no, no. Set three of them are new bagels of the day. We have some international flavors already on our on our menu, kind of in the assortment. Yeah, you know, ⁓ one of the new that was at the office today asked me today, they said, How many bagels of the day do you have? Like Aaron: So the whole week is new. Okay. That's what I was gonna say. There's some roster. Jeff Perera: in the like library of bagels today. I was like, it's probably like 60. Like there's so many, there's so many choices. And we've added a lot of new ones. So this is like, we've already added, I think I counted it up this year alone, we've added like 14 new bagels. So, and we're halfway through the year. So we're on pace to get to 30. Aaron: Yeah. It's a deep roster. Which I expect. The holidays always bring out creativity, so Jeff Perera: ⁓ yeah. Yeah. ⁓ thirty new bagels. We did thirty five new bagels last year, thirty new bagels this year, that's light work. Aaron: We s we say. All all Jeff has to do is invent them and all I have to do is eat them, but Danielle's the one that has to make them real, so she probably s she probably feels differently about how easy it is. Jeff Perera: Patriarch. Very true. ⁓ speaking of like bagels that are real, two my favorite professional athletes, they're both named Jalen. ⁓ And ⁓ one has bagel that that named after him, Chatfield. Jalen Chatfield's bagel ⁓ is ⁓ You know, it's a delicious, beloved bagel of the day, a just bagel run. I think it comes back. It's coming back next week as part of the lineup. And Jalen and the Hurricanes are in the NHL finals. They lost game one, but they are f fighting the good fight, scoring goals, doing everything they can to stay in this series. And Aaron: Favorite? Jeff Perera: I'm excited for for the Canes and for the Chatfield Bagel. I mean for sure for Jalen too, but you know. But Jales first. The the other Jalen that's getting a little bit of news is Jalen Brunson of the New York Knicks. Knicks in the finals for the first time in I don't know how many years. I was a child the last time they were there. ⁓ Aaron: Fales first, of course. Long time. Jeff Perera: It's been a long time, and I know that you're probably not a Knicks fan, but that's okay. We'll let that one go for you. Aaron: As a proud New Englander, absolutely not. Jeff Perera: Yeah. No, you you you have to say that. That's fine. That's fine. Aaron: I just don't want any ambiguity out there around that fact. Jeff Perera: No, you're you're clearly a Celtics fan, and that's okay. But the Knicks are in the finals. And I guess Jalen Brunson was stopped recently on the street and asked about his favorite like what's his bodega order And he's like Aaron: It's like the most New York question I've ever heard. Jeff Perera: It's so New York coded, and it's absolutely something you would ask the Star Knicks player the week of the finals. But he's like, it's simple. It's a it's it is. He's like it's a simple sandwich. He's like, I'll get it at the corner bodega. It's my my thing. Everything bagel with eggs, cheese, a hash brown, spicy mayo. Aaron: Important things. Mm. Interesting. Jeff Perera: It sounds pretty good and I've seen it all over the internet. I I might have to make one tonight. Might be my dinner. I might have to make a run. Aaron: The hash brown yeah, the hash brown is a bold choice. I like that. The I mean spicy mayo all day, every day, I think. ⁓ that's just that's just brilliance. But the hash browns I'm I'm interested in. Like what's the hash brown bagel interaction? No meat though. Jeff Perera: There was no meat on that particular yeah. I mean eggs. I listen, I think everybody's got, you know, everybody's I love an egg and cheese on I'm not a big okay. This could sound this could be a hot take coming from Jeff, but like I'm not a big like bacon, egg and cheese guy on a bagel. I'm much like a Kaiser roll. Like like a Kaiser, yeah, like a bacon, egg and cheese on like a soft roll. Aaron: Interesting. Okay. Would you prefer it on a biscuit? Iser roll. Alright, this is spiraling. I don't even know what's happening here. Jeff Perera: No. Re you ⁓ we Aaron, we gotta go. We gotta go to like Aaron: Kaiser rule. What are you gonna say next? Pretzel button? I don't even know what's happening. Jeff Perera: No. Pretzel bun's a joke. That's nonsense. You can't do that. That's just a burnt bun that someone puts salt on top of. Aaron: Hmm. Jeff Perera: I like to make an egg and cheese at home on like a roll. I make ⁓ on like the little on like the sweet Hawaiian rolls. That's really good. Aaron: Sweet Hawaiians are kinda cheating though, because like what is a sweet Hawaii Hawaiian roll bad on? Like I feel like you can crowbar that into anything. It's just I mean, those things are just good. Yeah, I mean, honestly. When is when has anybody eaten a Hawaiian roll and been like, This is bad? That's cheating. Jeff Perera: Doesn't delivery system for anything, right? Yeah. Yeah, that's true. I mean the Yeah. So the Knicks are in the finals, the Hurricanes are in the finals, two Jalens, both bagel lovers apparently. This is this feels great. I just you know I'll take tickets to either if anybody's listening. I mean Aaron: I mean, maybe if you just offer to make some Brunsons, then ⁓ maybe you can just go up there and Jeff Perera: The internet wants us to make Knicks bagels in a bad way. Like the amount of people in my DMs are like, I a Knicks bagel, I a Knicks bagel and it's just the bandwidth is just doesn't exist. It was too fast. Can't it's just too fast. Aaron: Yeah. Well nobody saw that coming. So it wasn't like we could plan in the quarterfinals. Like nobody nobody saw this happening. Jeff Perera: The reality of it is is the Chatfield Bagel exists because it's been around for a year and a half, almost two years, and I mean listen, Jalen Brunson, if anybody knows him, you're tagging him in this and he wants a Jeffs Bagel run everything, bagel delivered somewhere. We can make it happen. I'm just saying. Aaron: Hey that Brunson could be so much better. Like the base could be so much better. Jeff Perera: Yeah, I mean a bodega bagel. It's like you know it's mid already. So like put a good put it on a good bagel, make the sandwich on a good bagel. I know. That's what I'm saying. I think I might make it tonight here at the house. I've got some hash browns in the freezer. It could happen. Should I do it? Aaron: I yeah. I I mean I think you have to. So we all need the results on on social what happened. Jeff Perera: All right. I'll see if I can maybe that'll be breakfast or dinner tonight. Aaron: Which is again another excellent idea. Jeff Perera: Elite. It's elite. I don't know if I have any everything bagels in the freezer. I think I only have salt. That could work, whatever. Aaron: That's hilarious that you actually out of everything you don't have the bagel. That you don't have the bagel. Jeff Perera: Yeah, I know. I have eggs, I have hash browns for sure. I have salt bagels in the freezer. We don't like we just are salt bagel house school. My kids want ⁓ to heat ⁓ up in the oven in in the morning for them and it's you know. Aaron: You gotta have some everything seasoning? Come on. Jeff Perera: I I probably have everything seasoning, yeah, but I don't have yeah. I'll throw I have to throw it on there. I've got it in the house for sure. But like I've got a salt bagel frozen ready to go. Pop it in the oven, heat it up, it'd be ready. You don't keep a freezer stash? Aaron: I'm jealous. I'm jealous. It never lasts. I don't go I go through stretches where I'm not in the store and then my stock runs out and I just I gotta get back in and and replenish. Jeff Perera: That's fair. That's fair. I get that. Yeah, we've got a Aaron: I try to 'cause that that's the first thing I tell people too is that freezer, you know, unsliced in the freezer, and then you pop it out, quick zap, release all that steam, cut it, and it's like you can kind of recreate that oven feel. Jeff Perera: It's so great. We just take ours, we reheat we take ⁓ whole f like some people like to slice their frozen bagels, that way they like put ⁓ in a toaster and warm ⁓ up that way. I Aaron: I slice them first. Jeff Perera: Yeah, yeah. I prefer to s freeze them whole and then when we're going to heat them up, just preheat the oven like three hundred and fifty degrees, wrap them in foil so that the outside doesn't get any extra like like kind of like you do like a Thanksgiving turkey. You know, you cover the part that you don't want to get too brown. Tent it. Yeah. So basically wrap it up in some in the ⁓ foil, pop it in the oven for like twenty minutes. And when you unwrap it, it comes out with the crust crispy, the inside's chewy and warm, and it's just like getting a bagel. It's just like getting Aaron: Mm-hmm. Yeah yeah. You're tent it, you're tenting. I'll have to try that. I like that. That might be better than my approach. Jeff Perera: It's so good. so good. All right. Well, now I know what I'm having for dinner. That sounds great. man, it's it's I can't we've it's already thirty-seven minutes, Aaron. That's how this week is gone. The podcast went like that, the week is gone like that, and who knows what what's gonna happen next. So, I don't know. Bake fresh, bring joy, build community, have a great week. We'll see you soon. Aaron: That's