Latest / Banking Transformed with Jim Marous
Marketing is Still Not AI Ready
2026 State of Financial Marketing report is available for free at https://www.digitalbankingreport.com/trends/2026-state-of-financial-marketing/?YouTube
More than half of the banks and credit unions in our 2026 State of Financial Marketing research have generative AI operational or better inside marketing. Not one of them describes its customer data as real-time and AI-ready.
That gap runs in a straight line through the study. Generative AI raised production capacity, while thin data and almost no predictive decisioning keep the output from being relevant. 55% are not using predictive AI at…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.