Latest / The Dentalpreneur Podcast w/ Dr. Mark Costes
2616: Economics of a Lifetime Patient
On today's episode, Dr. Mark Costes breaks down how every patient interaction can influence trust, retention, and referrals. Using a conservative example, he illustrates how a patient's lifetime value could reach $45,000 when referrals are included. He introduces the three E's of energy, empathy, and edification, and explains how teams can apply them from the first phone call through post-op follow-up.
Through practical examples of greetings, confirmation texts, and personal conversations, he shows how thoughtful handoffs help patients feel comfortable with each person they meet. He also…
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